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Blog Oct. 28, 2009 | Share

Collegiate Entrepreneurs Offer Hope for Long-Term Economic Recovery

This past Saturday, I was invited back to speak at this year’s annual conference of the Collegiate Entrepreneurs’ Association (CEO) in Chicago’s McCormick Place. CEO was founded in 1997 by Dr. Gerry Hills, then an entrepreneurial professor at the University of Illinois at Chicago, who had worked tirelessly since 1983 to establish the organization.... Read more

Press Release Oct. 27, 2009 | Share

36 Million German Internet Users Viewed More Than 6 Billion Videos Online in August 2009

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service, indicating that 35.7 million German Internet users viewed at least one video online in August 2009, up 38 percent versus the previous year. Read more

Blog Oct. 26, 2009 | Share

Forget the “Click” – How the Click-Thru Metric is Holding Back Digital Media Spend

One recent comScore study revealed that the view-through impact of online display ads can have the same impact on sales as what has traditionally been ascribed to TV ads. Read more

Press Release Oct. 26, 2009 | Share

Social Networking Sites Account for More than 25 Percent of U.K. Online Display Ad Impressions, According to comScore Ad Metrix

comScore, Inc. (NASDAQ: SCOR) today released the results of a study of U.K. online display advertising on social networking sites, based on data from the comScore Ad Metrix service. The study showed that social networking sites accounted for 13.8 billion display ad impressions in August 2009, representing more than 25 percent of all display ads viewed... Read more

Presentation Oct. 22, 2009 | Share

Beyond SEM: Extending the Impact of Search Data for Strategic Business Decisions

Search data provides insight that goes well beyond choosing keywords and sites for Search marketing. Savvy business leaders look at consumer Search behavior to inform critical business strategies such as product development, integrated advertising campaigns, and PR strategies. Read more

Blog Oct. 21, 2009 | Share

comScore Wins 2009 Chicago Innovation Award

Last night comScore was a proud recipient of the Chicago Innovation Awards, which celebrates the creative spirit of the Chicago region by recognizing and honoring the city’s most innovative new products and services. Read more

Press Release Oct. 20, 2009 | Share

comScore Named a Winner of 2009 Chicago Innovation Awards for Ad Effx™, a Revolutionary Tool for Measuring the Effectiveness of Online Ad Campaigns

comScore, Inc. (NASDAQ: SCOR) today announced that it has been selected as a winner of the 2009 Chicago Innovation Awards. The eighth annual competition honors significant innovations and highlights the creative spirit of the Chicago region. comScore was awarded this honor for Ad Effx™, a holistic solution that quantifies of the effectiveness of... Read more

Press Release Oct. 16, 2009 | Share

comScore Media Metrix Ranks Top 50 U.S. Web Properties for September 2009

comScore, Inc. (NASDAQ: SCOR) today released its monthly analysis of U.S. Web activity at the top online properties for September 2009 based on data from the comScore Media Metrix service. September marked the start of the fall television season as broadcast networks aired their season premieres, causing traffic to swell at TV sites. Education –... Read more