comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
RESTON, Va., Feb. 2, 2006 – comScore Networks today released the results of a survey of more than 1,100 Americans’ attitudes and opinions related to Super Bowl XL. Just under half of those surveyed report that watching the game is their favorite part of the Super Bowl festivities, while roughly one out of four say they enjoy watching the advertisements... Read moreBy: Andrew Lipsman Tags: Advertising, Events, Sports, TV
RESTON, VA, January 30, 2006 – comScore Networks today announced that it has partnered with Catalina Health Resource to offer clients its Behavior Activated Research® (BAR Rx) solution for pharmaceutical drug products. Catalina Health Resource is a division of Catalina Marketing Corporation (NYSE: POS), the global leader in behavior-based marketing... Read moreBy: Andrew Lipsman Tags: Audience Measurement, Health, Marketing Research, Pharma
comScore Networks Announces the Appointment of Media Industry Veteran as Part of Continued Expansion of Media and Entertainment Research Capabilities
RESTON, Va., January 30, 2006 – comScore Networks, a leading provider of market research and consulting services, today announced the appointment of Samantha Voisin to the position of vice president of media/ entertainment solutions in Los Angeles. In this position, Ms. Voisin is responsible for the provision of comScore’s analytical and consulting... Read moreBy: Andrew Lipsman Tags: Uncategorized
RESTON, VA, January 22, 2006 – comScore Networks today released year-to-date consumer spending figures, which showed that online non-travel spending is up 33 percent for the first three weeks in January 2006 versus corresponding days in 2005. Online non-travel spending during this time period (January 1 – 20, 2006) totaled $5.5 billion, representing... Read moreBy: Andrew Lipsman Tags: e-Commerce, Retail, Shopping
Holiday-Related Content Drove December Web Activity, According to comScore Media Metrix Top 50 Online Property Ranking
RESTON, VA, January 17, 2006 – comScore Media Metrix today released its monthly analysis of consumer activity at top online properties and categories. As anticipated, holiday-related sites garnered strong traffic in December, with the strongest gains realized by shipping sites, jewelry/ luxury goods providers and retail – music outlets. December... Read moreBy: Andrew Lipsman Tags: Audience Measurement, Internet Use, Rankings, , , Web Traffic
RESTON, VA, January 5, 2006 – comScore Networks today released holiday season and annual spending figures for full year 2005. Online non-travel spending during the 2005 holiday season (November 1 through December 31, 2005) totaled $19.6 billion, representing a 25-percent increase over the $15.7 billion posted during the corresponding period in... Read moreBy: Andrew Lipsman Tags: e-Commerce, Holiday Shopping, Retail, Shopping
RESTON, VA, December 19, 2005 –Retail Jewelry and Luxury Goods sites grew faster than any Internet category in November 2005, according to the latest monthly analysis from comScore Media Metrix. While many retail subcategories saw significant growth thanks to the start of the holiday shopping season, Jewelry and Luxury Goods led the list of top gaining... Read moreBy: Andrew Lipsman Tags: e-Commerce, Holiday Shopping, Retail
RESTON, VA, December 6, 2005 – comScore Networks today released an analysis that revealed an increase in the number of non-loyal customers within the pure online segment of the banking industry. The study found the ease of use of the Internet for conducting financial transactions and the increased competition in the pure online space have fragmented... Read moreBy: Andrew Lipsman Tags: Banking, Engagement, Finance
RESTON, VA, December 6, 2005 – comScore Networks, an industry leader in the measurement and analysis of consumer behavior and attitudes, today released a report documenting adoption levels and implications regarding the growth in online credit card account management. Credit card e-servicing allows consumers to conduct traditional customer service... Read moreBy: Andrew Lipsman Tags: Banking, e-Commerce, Finance
RESTON, VA, December 1, 2005 – comScore Networks released today the first-ever research report demonstrating the broad reach and demographic appeal of Internet video and audio to U.S. consumers. The research, released in conjunction with StreamingMedia.com, revealed that consumers between the ages of 35 and 54 years old accounted for more than 45... Read moreBy: Andrew Lipsman Tags: Audience Measurement, Demographics, Media & Entertainment, Video