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Blog Feb. 5, 2008 | Share

Entering the “promised” land of behavioral targeting

With behavioural targeting, the Internet is finally beginning to deliver on some of the promises made to advertisers more than a decade ago. Leading web companies are literally “buying into” behavioural targeting. In 2007, AOL spent around $200 million for Tacoda, Yahoo! plunked down $300 million for Blue Lithium, Google paid $3.1 billion for Double... Read more

Press Release Feb. 1, 2008 | Share

comScore Releases Rankings of Top U.S. Internet Properties Based on Number of Display Ads Delivered

RESTON, VA, February 1, 2008 – comScore, Inc. (NASDAQ: SCOR) today released rankings of the top U.S. Internet properties based on the number of display ad impressions delivered. Display ads are defined as any rich media or static images that are served and loaded into a Web browser, but do not include video streams, text or paid search ad impressions.... Read more

Blog Jan. 25, 2008 | Share

Interview with Surinder Siama of ResearchTalk Podcasts

I was recently interviewed by Surinder Siama of ResearchTalk Podcasts about current trends in Internet market research, and thought I’d share the video with you below. Much of our discussion focuses on a recent study that comScore conducted with P&G, Yahoo! and SEMPO that explored the potential for the CPG industry to invest in, and benefit from,... Read more

Blog Nov. 27, 2007 | Share

Display Advertising on MySpace and Facebook

As promised in an earlier blog post, I want to share with you an analysis of the display advertising delivered on MySpace and Facebook that I recently presented at the Forrester Consumer Forum. Read more

Blog Oct. 12, 2007 | Share

The Now is Time

Advertising, it turns out, is a lot like physics; they’re both all about time and space. Newspaper, magazine, billboard, and place-based advertisers buy space; TV and radio advertisers buy time. The online business originally aligned around a spatial construct (banner ads defined by area with two dimensions, and existing on a page); but increasingly,... Read more

Press Release Sep. 24, 2007 | Share

comScore Announces Breakthrough Service for Measurement of Online Advertising

RESTON, VA, September 24, 2007 – comScore, Inc. (NASDAQ: SCOR) today announced the introduction of comScore Ad Metrix Publisher, a new service that provides critical insight into the online advertising landscape by reporting where display ads are actually viewed across the Internet and the characteristics of the people who are exposed to them. Ad... Read more

Blog Jun. 25, 2007 | Share

Demonstrate the ROI of Search Marketing

As we head toward Searchnomics 2007 on June 27, I’d like to share with you some more thoughts on the future of search marketing. Read more

Blog Jun. 13, 2007 | Share

Beyond Direct Response: Search's Role in the Media Mix for Branding and Offline Sales

Hi, my name is James Lamberti, SVP Search and Media at comScore. I’m heavily involved in our search work and often partner with clients and the industry to dive deeper into the role and value of search. On June 27th, I am delivering a keynote at Searchnomics 2007, titled “Beyond Direct Response: Search's Role in the Media Mix for Branding and Offline... Read more

Blog May. 21, 2007 | Share

Younger Consumers Receptive to Advertising on User-Generated Content Sites

In light of the rumors swirling around Yahoo's potential acquisition of Bebo, I thought it would be interesting to take a look at a recent comScore study of consumers' receptivity to advertising in different media formats. Read more

Press Release Feb. 9, 2007 | Share

Consumer Generated Advertisements Rate as Bright ‘Spots’ Among Underwhelming Lineup of Super Bowl Commercials

RESTON, VA. February 9, 2007 – comScore Networks, a leader in the measuring the digital age, today released the results of a survey that quantifies Americans’ attitudes and opinions related to Super Bowl XLI. Respondents voiced their approval of the consumer-generated advertisements shown during the game, though they found the overall lineup of... Read more