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Presentation Dec. 5, 2008 | Share

How Online Advertising Works: Whither The Click?

"How Online Advertising Works: Whither the Click?" presented by Gian Fulgoni at the "Empirical Generalizations in Advertising" conference at the Wharton Business School on December 5, 2008. Read more

Press Release Nov. 17, 2008 | Share

Whither the Click? comScore Brand Metrix Norms Prove “View-Thru” Value of Online Advertising

RESTON, VA, November 17, 2008 – comScore, Inc. (NASDAQ: SCOR) today announced the availability of its comScore Brand Metrix norms database, compiled from nearly 200 brand impact studies conducted across a range of industries and online ad campaigns. comScore Brand Metrix is a breakthrough service for measuring the effectiveness of online advertising... Read more

Blog Nov. 4, 2008 | Share

Whither the Click?

Last month, the IAB invited me to present a summary of comScore's Q2 2008 e-commerce trends as part of an IAB webinar where the IAB released their Q2 online ad spending data. Read more

Press Release Oct. 30, 2008 | Share

comScore Introduces ‘Extended Web’ Reporting For Distributed Web Content And Measurement Of Publisher Ad Packages

RESTON, VA, October 30, 2008 – comScore, Inc. (NASDAQ: SCOR) today announced the introduction of comScore Extended Web measurement (CXW), a major extension of its flagship Media Metrix audience measurement service. Extended Web measurement allows the tracking of distributed Web content across third party sites, enables more precise measurement... Read more

Press Release Aug. 26, 2008 | Share

Microsoft Ranks as Top U.S. Online Display Advertiser in June, According to comScore Ad Metrix

RESTON, VA, August 26, 2008 – comScore, Inc. (NASDAQ: SCOR) today released its June ranking of the top online display ad publishers and advertisers, based on data from the comScore Ad Metrix service. Fox Interactive Media, which owns, ranked as the top display ad publisher with 15.9 percent of all display ads viewed, while Microsoft was... Read more

Blog Aug. 19, 2008 | Share

In Praise of Online Advertising

In my last Metrics Insider column, I wrote about the question of how advertising works. The column generated some great comments, and I got some very thoughtful responses via email; some of you even sent me papers on different components of ad effectiveness measurement. This week, I want to revisit the topic, and perhaps amplify a few points. Read more

Press Release Aug. 12, 2008 | Share

comScore Enhances Reporting of Ad Networks’ Audiences

RESTON, VA, August 12, 2008 – comScore, Inc. (NASDAQ: SCOR) today announced that it will provide enhanced measurement of the audiences for online advertising networks effective with August data, which will be released in mid-September. The new reporting structure will provide two sets of measures—the “potential reach” for each network and... Read more

Press Release Aug. 4, 2008 | Share

American Apparel Ranks as Top Online Advertiser Among Apparel Retailers, According to comScore Ad Metrix

RESTON, VA, August 4, 2008 – comScore, Inc. (NASDAQ: SCOR) today released a study based on data from the comScore Ad Metrix service, revealing that American Apparel ranked as the top advertiser using online display ads among apparel retailers in the United States, with 483 million ads delivered during the month of April. Read more

Blog Jul. 28, 2008 | Share

Consider Both Sales Lift and Reach When Using Online Advertising to Grow Offline Sales

Last week, I gave a keynote address at the 4th Annual ShopLocal Summit. is a multi-channel marketplace that houses online and offline retailer promo information. With an increasing number of retailers turning to, it has become increasingly important for retailers to not only understand the online marketplace but also how... Read more

Press Release Jul. 23, 2008 | Share

Branded Websites Are the Most Effective Online Marketing Tactic for Pharmaceutical Marketers, comScore Study Finds

RESTON, VA, July 23, 2008 – comScore, Inc. (NASDAQ: SCOR) in conjunction with pharmaceutical marketing consultancy Evolution Road, today released results from the second annual study: e-Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, which is designed to help pharmaceutical marketers assess the success of their online marketing... Read more