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Presentation Nov. 28, 2013 | Share

Online Measurement: What was measured, what we are measuring, what's next

During IAB Inspirational, Jaime Agulló, Managing Director of comScore Iberia, demonstrated the importance of data-driven advertising planning for consumers on multiple devices. Read more

Presentation Nov. 15, 2013 | Share

Big Data Insights

Owen examines what Big Data means to comScore, how we manage and process it, plus what opportunities exist via our services to exploit it for the customer to turn Big Data into insight. Read more

Press Release Nov. 12, 2013 | Share

comScore Canada Welcomes Starcom MediaVest Group As Preferred Strategic Partner for Digital Campaign Ratings

comScore, Inc. (NASDAQ: SCOR) today announced SMG Canada will leverage the ad and audience delivery modules of validated Campaign Essentials® (vCE™) to validate the performance of their campaigns. Specifically, SMG will use the tool to measure audience delivery, viewability, brand safety, in-geo delivery and non-human traffic in order to maximize... Read more

Presentation Nov. 11, 2013 | Share

The Rise Of The 3Ms: m-Retail, m-Commerce & m-Payments

The Rise Of The 3Ms

This presentation was made at the EMEA MMA Forum 2013 event - Mobile and the Path to Purchase - in London on November 11th and contains market insights on the emerging mobile commerce and retail landscape across the EU5 region. Read more

Press Release Nov. 5, 2013 | Share

comScore Announces U.S. Launch of validated Media Essentials (vME) to Help Media Sellers Increase Advertising Inventory Sell-Through and Revenue

comScore, Inc. today announced the U.S. launch of validated Media Essentials (vME), a measurement platform for media sellers designed to increase inventory sell-through and advertising revenue. This new tool, which provides a granular understanding of viewability, audience composition, and ad engagement for inventory within a publisher website or network... Read more

Presentation Nov. 1, 2013 | Share

How Advertisers and Publishers Can Validate and Optimise Online Campaigns

This webinar presented in German by Peter Bernschneider, revealed the results of our global vCE Benchmarks study conducted earlier this year. It also covered the latest online trends in Germany across web usage, social media, online video and mobile. Read more

Press Release Oct. 31, 2013 | Share

TRA and comScore Partner to Provide Industry Leading Single-Source Cross-Media Measurement Solution to P&G

NEW YORK and RESTON, VA. October 31, 2013 – TiVo Research and Analytics, Inc. (TRA), the largest provider of single-source TV viewing and purchase data for advertisers and networks, and comScore, Inc. (NASDAQ: SCOR) today announced that they have partnered and signed a deal with the Procter & Gamble Company as its single-source cross-media measurement... Read more

Presentation Oct. 31, 2013 | Share

Viewability & In-Target Benchmarks

Viewability & In-Target Benchmarks

More and more clients are now beginning to ask questions about impression viewability measurement, hear how comScore has amassed a significant amount of data to help understand why viewability and in-target delivery are important. Ad dress some of the question marks swirling in the minds of advertisers, agencies and publishers. Read more

Press Release Oct. 30, 2013 | Share

comScore validated Campaign Essentials™ (vCE) Has Strong Adoption Among Advertisers, Agencies and Publishers in Canada

comScore, Inc. (NASDAQ: SCOR) today announced that validated Campaign Essentials™ (vCE®) continues to gain strong adoption in Canada and measured approximately 12 times as many impressions as its nearest ma rket competitor during the third quarter. Read more

Case Study Oct. 30, 2013 | Share

Brand Effectiveness through Mobile: An Oreo Case Study

Brand Effectiveness through Mobile: An Oreo Case Study

Oreo case study on the branding impact of mobile campaigns. This research was jointly conducted by comScore, the IAB and Vibrant Media. Read more