Insights


Search and Filter

Advertising United States
Press Release Feb. 2, 2007 | Share

Super Bowl Viewers Looking Forward to Consumer Generated Advertisements; Women More Likely Than Men to Tune in for Commercials

RESTON, VA. February 2, 2007 – comScore Networks, a leader in the measuring the digital age, today released the results of a survey of more than 1,500 Americans’ attitudes and opinions related to Super Bowl XLI. The survey was conducted among consumers who plan to watch this year’s Super Bowl, and respondents were evenly divided between men... Read more

Press Release Jan. 31, 2007 | Share

comScore Networks’ New Capability of Classifying Ad Networks by Content Category Enables Advertisers to Align Online Marketing Plans with Major Media Events

RESTON, VA. January 31, 2007 – comScore Networks, a leader in the measuring the digital age, today announced that the firm’s audience data for online advertising networks can now be segmented into broad consumer-focused categories through its Media Metrix service. This advanced capability enables online advertisers to better understand advertising... Read more

Press Release Nov. 7, 2006 | Share

comScore Launches Enhanced Online Media Planning Tool with Broader Insight into Consumer Preferences and Attitudes

Reston, VA, November 7, 2006 – comScore Networks, a leader in measuring the digital age, today launched comScore Plan Metrix, the next generation of its industry-leading media planning tool, previously known as AiM (Audience insight Measures). Plan Metrix offers improved usability and broader insight into consumer preferences. Importantly, Plan... Read more

Press Release Jul. 27, 2006 | Share

comScore Media Metrix Announces New Competitive Search Marketing Service

RESTON, VA, July 27, 2006 – comScore Media Metrix, a leader in digital media measurement, today announced the launch of the Competitive Search Marketing Reports, the latest addition to the comScore Media Metrix qSearch suite of products. The service enables agencies, publishers and online marketers to compare the effectiveness of their online search... Read more

Press Release May. 23, 2006 | Share

Online Video Confirmed as an Effective Vehicle for Reaching the Male 25-34 Segment

RESTON, VA, May 23, 2006 – comScore Networks today released an analysis based on its newly launched Video Metrix service, the first-ever monthly reporting of consumer video consumption of both content and ads across the Web along with the demographic characteristics of video viewers. Among notable trends was the marked increase in the number of consumers... Read more

Press Release May. 16, 2006 | Share

comScore Study Reveals Gamers are an Attractive Online Advertising Segment

RESTON, VA. May 16, 2006 – comScore Networks, the leader in digital media measurement, today announced the first-quarter results of “The Players” study, which examines the behavior and attitudes of all segments of Gamers. The cross-platform study examines Gamers’ attitudes towards the emerging practice of in-game advertising and shows that the... Read more

Press Release Mar. 13, 2006 | Share

IAB and comScore Release New Research on the Effectiveness of Online Local, Directory and Classifieds Advertising

New York, NY, March 13, 2006 – The Interactive Advertising Bureau (IAB) and comScore Networks, Inc. today announced results of a new study showing a positive return on investment (ROI) and significant conversions both online and offline for companies that participate in online local, directory and classified advertising. The research also shows... Read more

Press Release Feb. 7, 2006 | Share

Bud/ Bud Light Scores Big During “Ad Bowl” 2006

RESTON, Va., Feb. 7, 2006 – comScore Networks today released the results of a survey that quantifies American’s awareness and brand perceptions related to ads that aired during Super Bowl XL. Bud/Bud Light reigned supreme in awareness, with 75 percent of respondents recalling their ads during the big game, while celebrity endorsers P.Diddy and... Read more

Press Release Feb. 7, 2006 | Share

Super Bowl Ad Campaigns Spike Web Traffic

RESTON, Va., Feb. 7, 2006 – comScore Networks, the leader in digital media measurement, including online visitation and streaming, today released the results of an analysis of online usage related to Super Bowl XL. According to a study conducted by comScore in the days leading up to the big game, more than one-quarter of Americans anticipated watching... Read more

Press Release Feb. 2, 2006 | Share

Advertisers Look To TV and Web to “XL” During This Year’s Super Bowl

RESTON, Va., Feb. 2, 2006 – comScore Networks today released the results of a survey of more than 1,100 Americans’ attitudes and opinions related to Super Bowl XL. Just under half of those surveyed report that watching the game is their favorite part of the Super Bowl festivities, while roughly one out of four say they enjoy watching the advertisements... Read more