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Press Release Nov. 26, 2012 | Share

comScore Announces Availability of Brand Survey Lift™ Pulse, a Campaign Branding Effectiveness Solution for Measuring Breakthrough and Impact in Real-Time

comScore, Inc. (NASDAQ: SCOR) today announced the availability of Brand Survey Lift™ Pulse (BSL Pulse), an actionable, integrated and accurate campaign branding effectiveness product for measuring the breakthrough and impact of campaigns in real-time. BSL Pulse enables agencies, publishers and brands to optimize campaigns in-flight, thereby helping... Read more

Press Release Nov. 15, 2012 | Share

comScore Releases October 2012 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service showing that 183 million U.S. Internet users watched more than 37 billion online content videos in October, while video ad views reached nearly 11 billion. Read more

Press Release Oct. 29, 2012 | Share

comScore Releases September 2012 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service showing that 181 million U.S. Internet users watched more than 39 billion online content videos in September, while video ad views totaled 9.4 billion. Read more

Presentation Oct. 25, 2012 | Share

Changing How the World Sees Digital Advertising - Emerce eDay

This presentation reviews the results of our latest research around ad viewability and concludes with a comprehensive review of how to best measure digital advertising effectiveness based on lessons learned from comScore’s extensive research on this topic. It also addresses the tools that publishers can leverage and the tactical steps they should... Read more

Presentation Oct. 18, 2012 | Share

Changing How the World Sees Digital Advertising

Greg Dale presents Validated Campaign Essentials (vCE) and the results from the recent European vCE study. This presentation shares key insights about the importance of ad validation in the digital world and how comScore's validated Campaign Essentials can help the media industry. Read more

Press Release Oct. 16, 2012 | Share

comScore Introduces Revolutionary Multi-Platform Campaign Analytics Solution to Measure Advertising Effectiveness Across TV, Web and Mobile

comScore, Inc. (NASDAQ: SCOR) today announced the U.S. launch of validated Campaign Essentials™ Multi-Platform (vCE™ MP), a ground-breaking solution that is the first to provide holistic campaign delivery validation of ad impressions delivered across TV, web (display and video), and mobile (smartphones and tablets). Designed for marketers and media... Read more

Presentation Oct. 10, 2012 | Share

Italy and international markets: trends in comparison

IAB Milano 2012

Beth Uyenco and Fabrizio Angelini present an overview of digital trends in the Italian and international market to an Italian of audience of over 170 people . Read more

Presentation Sep. 19, 2012 | Share

From Data to Action – Best Practices for Validating and Optimizing Your Digital Campaigns

In this webinar, comScore Senior Industry Analyst Jason Patterson explores how you can use comScore's validated data to optimize and improve digital campaign results. Read more

Press Release Oct. 1, 2012 | Share

comScore validated Campaign Essentials™ (vCE) Breaks New Multi-Platform Ground With Validation of Online Video Ad Campaigns

comScore, Inc. (NASDAQ: SCOR) today announced the global introduction of validated Campaign Essentials™ (vCE) for Video, which measures GRPs, demographics and behavioral profiles of audiences reached by video campaigns, as well as the extent to which video ads were actually viewable by consumers. This innovative new solution builds on comScore’s... Read more

Presentation Sep. 13, 2012 | Share

Validierte Impressions

This presentation on validated Campaign Essentials (vCE) was delivered at dmexco 2012 by Peter Bernschneider. In addition to digital trends, it discusses the importance of ad validation in the digital world and how comScore's vCE can help the media industry. Read more