Insights

Serge Matta talks to BeetTV about the partnership between comScore and Google

13 Feb - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

The Evolution of Digital Advertising
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Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

23 Apr - Insight NYC

comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
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24 Apr - State of Digital Advertising Q1 2014

Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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27 Apr - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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12 May - Forum: Fiserv Client Conference

comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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Press Release Sep. 19, 2005 | Share

Local Information Sources Meet Nationwide Demand for Hurricane Katrina Information

RESTON, VA, September 19, 2005 – Americans seeking online news and information about Hurricane Katrina went straight to the source, dramatically increasing visitation to New Orleans’ local media outlets in August, according to the monthly analysis of online activity released today by comScore Media Metrix. Read more

By: Andrew Lipsman Tags: Audience Measurement, Internet Use, Rankings, , , Weather, Web Traffic

Press Release Aug. 17, 2005 | Share

Star-Struck Observers Drawn to Space Shuttle Launch Online, Reports comScore Media Metrix

RESTON, VA, August 16, 2005 – comScore Media Metrix today released its monthly analysis of consumer activity at the top online properties and categories. In July, consumers were drawn to the Web by historic events such as the Discovery Space Shuttle launch and Lance Armstrong’s record-setting ride to a seventh Tour de France victory. Read more

By: Andrew Lipsman Tags: Audience Measurement, Events, Internet Use, Rankings, Sports, Web Traffic

Press Release Aug. 15, 2005 | Share

comScore Networks Appoints Charles Pearson to Lead Consumer Packaged Goods Marketing Solutions

comScore Networks, an industry leader in the measurement and analysis of consumer behavior and attitudes, today announced the appointment of Charles Pearson as head of its Consumer Packaged Goods (CPG) Marketing Solutions Group. This group newly integrates and expands capabilities developed in comScore’s CPG practice over more than five years, supplying... Read more

By: Andrew Lipsman Tags: CPG

Press Release Aug. 8, 2005 | Share

50 Million Americans Visited Blogs During the First Quarter 2005, According to New comScore Study

RESTON, Va., Aug. 8, 2005 – comScore Networks today released a report detailing the scale, composition and activities of audiences of Weblogs, commonly known as “blogs.” The report, which was sponsored in part by Six Apart and Gawker Media, found that nearly 50 million Americans, or about 30 percent of the total U.S. Internet population, visited... Read more

By: Andrew Lipsman Tags: Audience Measurement, Demographics, Internet Use, Web Traffic

Press Release Jul. 21, 2005 | Share

Rapid Growth Drives comScore Networks Up Nine Spots to Become 21st Largest U.S. Market Research Firm

RESTON, Va., July 21, 2005 -- comScore Networks is pleased to announce that the Marketing News “Honomichl Top 50” report has ranked comScore as the 21st largest market research firm in the U.S. comScore climbed nine spots between the 2003 and 2004 ranking, which was published in the June 15, 2005 issue of the American Marketing Association’s... Read more

By: Andrew Lipsman Tags: Awards, comScore Financial News, Rankings

Press Release Jul. 19, 2005 | Share

Automakers Shift Web Traffic Into High Gear in June

RESTON, VA, July 19, 2005 – comScore Media Metrix today released its monthly analysis of consumer activity at the top online properties and categories. In June, General Motors’ new financing option and other highly publicized promotions helped automotive manufacturers drive significant traffic increases compared to last year. Additionally, Web... Read more

By: Andrew Lipsman Tags: Audience Measurement, Internet Use, Rankings, , , Web Traffic

Press Release Jun. 16, 2005 | Share

“The Force” Draws Millions to Online Movie Ticket Merchants in May

RESTON, VA, June 16, 2005 – comScore Media Metrix today released its monthly analysis of consumer activity at top online properties and categories. The May release of Star Wars Episode III: Revenge of the Sith drove increased visitation to a broad range of Web sites and categories. The Web’s top movie ticket merchants capitalized on the phenomenon... Read more

By: Andrew Lipsman Tags: Audience Measurement, Media & Entertainment, Rankings, Web Traffic

Press Release May. 24, 2005 | Share

Gas Prices Drive Online Searches For Fuel Efficiency Up By 156 Percent

RESTON, Va., May 24, 2005 – A new analysis based on comScore Media Metrix qSearch data revealed that nearly 700,000 Americans searched online for fuel efficiency-related terms in March 2005. These consumers conducted more than 1.5 million searches for terms such as “gas prices,” “hybrid cars,” “Toyota Prius,” and “gas mileage.” This... Read more

By: Andrew Lipsman Tags: Search

Press Release May. 18, 2005 | Share

Online Consumers Catch Spring Fever in April

RESTON, VA, May 18, 2005 – comScore Media Metrix today released its monthly analysis of consumer activity at top online properties and categories. In April, annual spring events, such as Mother’s Day, the opening of the baseball season, and the approaching end of the school year generated traffic increases for a number of properties across a variety... Read more

By: Andrew Lipsman Tags: Audience Measurement, Internet Use, Rankings, , , Web Traffic

Press Release Apr. 25, 2005 | Share

comScore Report Reveals 53 Percent of Online Banking Customers Use Online Servicing Capabilities

RESTON, Va., Apr. 25, 2005 – comScore Networks, an industry leader in the measurement and analysis of consumer behavior and attitudes, today released an analysis of the adoption levels and implications of online servicing solutions offered by the leading consumer banks in the U.S. The study, Servicing the Online Financial Services Consumer, found... Read more

By: Andrew Lipsman Tags: Banking, Finance

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