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Press Release Oct. 9, 2009 | Share

comScore Study Estimates that 10 Percent of U.S. Online Display Ads are Locally Targeted

comScore, Inc. (NASDAQ: SCOR) today released the results of a study of locally targeted online display advertising across four major U.S. markets: Atlanta, Chicago, San Francisco and Washington D.C., which indicate that approximately 10 percent of all display ads in these markets were locally targeted. Read more

Press Release Oct. 8, 2009 | Share

comScore Plan Metrix Mobile™ Now Available for Media Planning and Analysis on Mobile Devices

comScore, Inc. (NASDAQ: SCOR) today announced the availability of comScore Plan Metrix Mobile, the next generation of its industry-leading Plan Metrix media planning tool for use with mobile consumer segments. Developed in response to marketers’ demand for sophisticated media buying tools in the mobile medium on par with those available for other... Read more

Blog Oct. 7, 2009 | Share

The Dawn of Hybrid Audience Measurement

It is often said that the Internet is the most measurable medium. This is certainly true of measuring ad impressions and click through rates, which are critical elements of advertising measurement. However, measuring audiences has been far more challenging, particularly in light of the ongoing differences between server logs, which represent a census... Read more

Press Release Oct. 7, 2009 | Share

comScore Submits Proposal to ABCe in U.K. for a new Person-Centric Measure for Web Site Server Measurement

comScore, Inc. (NASDAQ: SCOR) today published an open white paper entitled “Proposal for a New Person-Centric Measure for Web Site Server Measurement in the U.K.” This proposal is based upon original comScore research which shows that by calculating cookie deletion rates from an online panel and applying the appropriate adjustments to Web-site... Read more

Blog Oct. 6, 2009 | Share

comScore CEO Dr. Magid Abraham Accepts AMA's Coveted Parlin Award!

This morning, comScore CEO and co-founder Dr. Magid Abraham accepted the AMA’s 64th annual Charles Coolidge Parlin Marketing Research Award. The Parlin Award is a preeminent national honor awarded to those who have demonstrated “outstanding leadership and sustained impact on advancing the evolving profession of marketing research over an extended... Read more

Presentation Sep. 21, 2009 | Share

2009 OMMA Global NY Keynote: "The State of Online Media, Marketing and Advertising by the Numbers"

Magid Abraham, comScore CEO and Co-Founder, delivers his Keynote at OMMA Global NY: "The State of Online Media, Marketing and Advertising by the Numbers". Get an objective look at where we are and where we are headed, sector by sector, in this must-see kick-off session. Read more

Whitepaper Oct. 6, 2009 | Share

Proposal for a New Person-Centric Measure for Web Site Server Measurement in the U.K.

comScore has published an open white paper, “Proposal for a New Person-Centric Measure for Web Site Server Measurement in the U.K.”. This open white paper has been submitted to the Audit Bureau of Circulation’s electronic arm (ABCe) for consideration by its Internet Technical Group and by the Joint Industry Committee for Web Standards (JICWEBS)... Read more

Press Release Oct. 6, 2009 | Share

GroupM Search and comScore Release Study on the Interplay Between Search Marketing and Social Media

GroupM Search and comScore, Inc., (NASDAQ: SCOR) announced today the results of the first study ever conducted by comScore looking at the relationship between social media exposure and search behaviors. Conducted in tandem with social media agency M80, the study, “The Influenced: Social Media, Search and the Interplay of Consideration and Consumption,”... Read more

Press Release Oct. 1, 2009 | Share

FDA Warning Letters Caused Dramatic Decline in Sponsored Link Exposures, According to comScore

comScore, Inc. (NASDAQ: SCOR) today released the results of a study of changes in search engine marketing in the pharmaceutical industry as a result of the FDA warning letters distributed in March 2009. Using comScore data, the study found that sponsored link exposures to U.S. Internet users declined more than 50 percent immediately after the FDA warning... Read more

Press Release Oct. 1, 2009 | Share

comScore and Starcom USA Release Updated “Natural Born Clickers” Study Showing 50 Percent Drop in Number of U.S. Internet Users Who Click on Display Ads

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today released the results of an update to its highly publicized “Natural Born Clickers” research, originally conducted two years ago in conjunction with media agency Starcom USA and Tacoda. The collaborative studies focus on an understanding of how U.S. Internet users click... Read more