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Blog Sep. 9, 2009 | Share

My View of the Future of Search

The digital world is evolving at a rapid rate, and search marketing is no exception. I was fortunate enough to be on a panel recently at Search Engine Strategies (SES) in San Jose titled: “The Future of Search: Where to Next?”, the purpose of which was to speculate on the roles search marketing might play in the coming years, and how it will evolve... Read more

Press Release Sep. 9, 2009 | Share

comScore Named to Inaugural IAB Singapore Leadership Council

comScore, Inc. (NASDAQ: SCOR) today announced that Joe Nguyen, vice president of sales for Southeast Asia, has been elected to the inaugural Leadership Council of the Interactive Advertising Bureau (IAB) Southeast Asia: Singapore Chapter. Recently formed in June 2009, the IAB Singapore Chapter was created to raise the profile of the digital industry... Read more

Press Release Sep. 8, 2009 | Share

81 Million Americans Visited a Government Web Site in July

comScore, Inc. (NASDAQ: SCOR) today released an overview of the government site category, which revealed that more than 81 million Americans visited government sites in July, representing 42 percent of the U.S. Internet audience. Read more

Press Release Sep. 7, 2009 | Share

More Than Two Thirds of French Internet Users Visited an Online Retail Site in July

comScore, Inc. (NASDAQ: SCOR) today released the results of a study of visitation to online retail sites in France. The report revealed that 26.7 million people in France visited an online retail site in July 2009, an increase of 21 percent on the previous year, significantly higher than the 5-percent average growth in the retail category across Europe.... Read more

Press Release Sep. 3, 2009 | Share

comScore to Speak at Upcoming Conferences in September

comScore, Inc. (NASDAQ: SCOR) today announced its participation at two conferences in September. Each presentation will be webcasted live and available at http://ir.comscore.com/events.cfm. Read more

Blog Sep. 3, 2009 | Share

My Two Cents on the Online Video Conundrum

It’s occurred to me as of late that the online video conundrum – simply put, the fact that online video advertising growth is not tracking at the same rate as that of online video consumption – is in many ways self-inflicted. While there are several reasons for the slow shift in ad spend, I can’t help but think that one of the biggest is the... Read more

Press Release Sep. 3, 2009 | Share

GSMA Announces comScore as U.K. Partner for Mobile Media Metrics initiative

the GSMA, the body that represents the worldwide mobile communications industry, today announced that it has formally selected comScore to be its measurement partner for the GSMA’s Mobile Media Metrics (MMM) commercial implementation in the U.K. Read more

Blog Sep. 2, 2009 | Share

What Ashton vs. CNN Foretold About the Changing Demographics of Twitter

Lately there’s been quite a bit of discussion about whether or not Twitter is being widely adopted by younger users. Several months back we posted on our blog about the surprising older skew among visitors to Twitter.com, which perhaps originally set the stage for this debate. Read more

Whitepaper Sep. 1, 2009 | Share

The comScore Data Passport - Second Half 2009

From emerging markets to converging media, comScore is the one global source of digital market intelligence that truly measures the digital world. Our data passport offers a brief glimpse into the vast array of vital insights that only comScore can reveal. Read more

Press Release Sep. 1, 2009 | Share

Social Networking Sites Account for More than 20 Percent of All U.S. Online Display Ad Impressions, According to comScore Ad Metrix

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today released a study of U.S. online display advertising on social networking sites in July 2009, based on data from the comScore Ad Metrix service. The study showed that social networking sites accounted for more than 20 percent of all display ads viewed online, with MySpace and... Read more