Insights


Search and Filter

Blog Sep. 23, 2009 | Share

My Hour with Jennifer Lindsay on The A-List

Last week, I spent some enjoyable time chatting with Jennifer Lindsay on Blogtalkradio. We covered a range of topics, including the history of comScore, a review of our new panel-centric hybrid Media Metrix 360 product and the challenges / opportunities facing the Internet industry. Read more

Press Release Sep. 22, 2009 | Share

comScore Releases August 2009 U.S. Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR) today released its monthly comScore qSearch analysis of the U.S. search marketplace. In August 2009, Americans conducted more than 13.9 billion core searches, with Google Sites accounting for 64.6 percent search market share. Microsoft Sites grabbed 9.3 percent market share, a 0.4-percentage point gain versus July. Read more

Press Release Sep. 21, 2009 | Share

comScore Media Metrix Ranks Top 50 U.S. Web Properties for August 2009

comScore, Inc. (NASDAQ: SCOR) today released its monthly analysis of U.S. Web activity at the top online properties for August 2009 based on data from the comScore Media Metrix service. Education sites gained as students headed back to school, while Humor sites attracted heavy visitation as many looked to laugh in the waning days of summer vacation.... Read more

Press Release Sep. 21, 2009 | Share

Omniture and comScore Announce Strategic Partner Relationship to Deliver Unified Digital Audience Measurement Service

Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, and comScore, Inc. (NASDAQ: SCOR) today announced a strategic partner relationship to deliver a unified digital audience measurement system. Specifically designed to meet the unique demands of the digital advertising world, the offering will combine the power... Read more

Blog Sep. 15, 2009 | Share

A Recession is a Terrible Thing to Waste

As occurred at the Davos World Economic Forum conference earlier this year, the global economic crisis was a pervasive subject at last week’s “Summer Davos” meeting in Dalian, China. I was asked to share my thoughts on what companies like comScore can do to continue growing in rocky economic times. Read more

Press Release Sep. 15, 2009 | Share

Online Gaming Audience in Japan Jumps 28 Percent in Past Year Reaching Record Numbers

comScore, Inc. (NASDAQ: SCOR) today released a study of online gaming in Japan finding that the gamer population is growing rapidly, surging 28 percent over the past year to 16.5 million visitors in July 2009, and reaching nearly one fourth of Japan’s online population. Read more

Press Release Sep. 14, 2009 | Share

comScore Announces Promotion of Gregory Dale to Chief Operating Officer

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today announced the promotion of Gregory Dale to Chief Operating Officer. In this new role, Mr. Dale will oversee comScore’s operating activities, including the company’s Product Management, Custom Analytics and Technology groups. Read more

Presentation Sep. 14, 2009 | Share

Should We Really be Optimizing for Clicks? An Update of “Natural Born Clickers”

"Should We Really be Optimizing for Clicks? An Update of “Natural Born Clickers'" was presented by comScore Chairman Gian Fulgoni on September 14, 2009, at the iMedia Summit in Coronado, CA. Read more

Blog Sep. 14, 2009 | Share

The Revenge of Neglected Brands

Many small brands are never advertised on TV and do not get to experience the glamour and rewards of brand advertising. Often, the reason is the unattractive economics of trying to reach a low incidence buyer base. For instance, in a product category with only a 5% buyer penetration, a brand using a gunshot advertising approach on TV will reach 95 out... Read more

Presentation Sep. 14, 2009 | Share

The Click Remains Irrelevant: 'Natural Born Clickers′ Return

"The Click Remains Irrelevant: 'Natural Born Clickers′ Return" was presented by comScore Chairman Gian Fulgoni on September 14, 2009, at the iMedia Summit in Coronado, CA. Read more