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Data Gem May. 24, 2012 | Share

Do QR Codes Work Best in Magazines and Newspapers?

Top 5 Where QR Codes are Scanned

Over 14.2 million smartphone users scanned a QR/Bar code, reaching 14.5 percent of the smartphone audience in EU5 (France, Germany, Italy, Spain and UK) during the three month average ending March 2012. More than half of the smartphone audience that scanned a QR/bar code did so from a printed magazine or newspaper (50.9 percent), making it the most... Read more

Press Release May. 18, 2012 | Share

comScore Releases April 2012 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service showing that 181 million U.S. Internet users watched nearly 37 billion online content videos in April. Video ads saw another record-breaking month with nearly 9.5 billion, representing 1 in 5 videos viewed online in April. Read more

Data Gem May. 18, 2012 | Share

Mobile Driving Majority of Growth for Leading EU5 Social Networks

Growth Leading EU5 Social Networks

Social Networks attracted an audience of nearly 171 million unique visitors via computers during March 2012, seeing an increase of 8 percent over the past year in EU5 (France, Germany, Italy, Spain and the UK). Nearly 66.9 million mobile users accessed social networks or blogs via their devices during March 2012, seeing a stronger growth rate of 43... Read more

Data Gem May. 17, 2012 | Share

Weather A British Obsession Moves Online

Growth Top 5 Weather Sites UK

In the UK, nearly 10.6 million unique visitors went online to check the weather in April 2012; a strong increase of 20 percent compared to the previous month. The top 5 weather sites saw double digit growth rates, showcasing the Brits’ penchant for knowing the weather forecast. BBC Weather, the top site in the category, attracted 5.9 million unique... Read more

Press Release May. 11, 2012 | Share

comScore Releases April 2012 U.S. Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR) today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in April with 66.5 percent of search queries conducted. Read more

Data Gem May. 11, 2012 | Share

German Online Newspapers Attract High Income Audience

German Online Newspapers Sites Household Income

In Germany, nearly 30 million people visited a newspaper site in March 2012, an increase of 3 percent over the past year. A demographic analysis of the 5 largest newspaper sites in Germany showed that visitors from high income households were most likely to visit these sites compared to the average internet user. Amongst the top 5, visitors from higher... Read more

Data Gem May. 7, 2012 | Share

Apps Account for 4 in every 5 US Mobile Media Minutes

Today comScore announced the U.S. launch of Mobile Metrix® 2.0, its next generation mobile behavioral measurement service. Read more

Press Release May. 1, 2012 | Share

comScore Reports March 2012 U.S. Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending March 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 26.0 percent market share.... Read more

Data Gem Apr. 29, 2012 | Share

Nearly Half of EU5 Smartphone Users are Gamers

EU5 Smartphone Users That are Gamers

In the three month average ending February 2012, the number of EU5 smartphone users playing games at least once a month increased 55 percent over the past year to 46.4 million smartphone users (representing 42 percent of the EU5 audience). The UK proved to be the largest market for mobile gaming with 14.2 million smartphone users playing games on their... Read more

Data Gem Apr. 27, 2012 | Share

87% of UK Online Audience Could be Tempted by Travel Ads

In the UK, advertisers in the Travel sector placed nearly 3.1 billion display ad impressions during March 2012, reaching 87 percent of the total internet audience and accounting for 4.5 percent of all display ad impressions served. Read more