Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
comScore Plan Metrix Tightly Links Consumers’ Online Media Usage to their Offline Behavior with Enhanced Monthly Reporting
RESTON, VA, April 30, 2008 – comScore, Inc. (NASDAQ: SCOR) today announced several enhancements to its comScore Plan Metrix service which improve its timeliness and audience segmentation capabilities. comScore Plan Metrix is used by advertising agencies, marketers, and publishers to link consumers’ offline behavior and attitudes with their online... Read moreBy: Andrew Lipsman Tags: Internet Use, Rankings
LONDON, U.K., April 28, 2008 – comScore, Inc. (NASDAQ: SCOR) today released the results of a study on the U.K. online banking sector, based on data from comScore Media Metrix and analysis from comScore Marketing Solutions. The report measured online banking activity, including the number of customers and the number of visits per month. Read moreBy: Ayaan Mohamud Tags: Banking, Rankings
TORONTO, CANADA, April 28, 2008 – comScore, Inc. (NASDAQ: SCOR) today released its March 2008 rankings of the largest and fastest-growing Internet properties and site categories in Canada based on data from its comScore Media Metrix service. Canadians focused their attention on their finances in March with online trading, taxes and personal finance... Read moreBy: Sarah Radwanick Tags: Finance, Google, Internet Use, Rankings
RESTON, VA, April 16, 2008 – comScore (NASDAQ: SCOR) today released February 2008 data from the comScore Video Metrix service, indicating that U.S. Internet users viewed more than 10 billion online videos during the month, representing a 3-percent gain versus January (despite February being two days shorter) and a 66-percent gain versus February... Read moreBy: Andrew Lipsman Tags: Rankings, , Video
RESTON, VA, April 15, 2008 – comScore, Inc. (NASDAQ: SCOR) today released its monthly comScore qSearch analysis of the U.S. search marketplace. March 2008 saw Americans conduct 10.8 billion core searches, representing a 9-percent increase versus February. Read moreBy: Andrew Lipsman Tags: Google, Microsoft, Rankings, Search, Yahoo
RESTON, VA, April 14, 2008 – comScore, Inc. (NASDAQ: SCOR) today released its monthly analysis of U.S. consumer activity at the top online properties for March 2008 based on data from the comScore Media Metrix service. March saw traffic increase to online radio, gambling and retail-health care sites. Read moreBy: Sarah Radwanick Tags: Internet Use, Rankings
AOL’s Platform-A Ranks as Top Ad Network in March, Reaching More Than 9 Out of 10 U.S. Internet Users
RESTON, VA, April 14, 2008 – comScore, Inc. (NASDAQ: SCOR) today released March 2008 data on online ad networks, highlighting both the breadth of reach for the top ad networks and the emergence of a series of audience-specific niche ad networks. comScore’s technology platform measures the actual delivery of ads within online ad networks, a feature... Read moreBy: Andrew Lipsman Tags: Ad Networks, Advertising, Rankings
LONDON, U.K., April 10, 2008 – comScore, Inc. (NASDAQ: SCOR) today announced the availability of comScore Video Metrix in four new markets: the U.K., France, Germany and Canada. comScore Video Metrix, which was the first to market in the U.S. more than two years ago, has become the leading service for online video measurement and is now the first... Read moreBy: Ayaan Mohamud Tags: Rankings, , Video
LONDON, U.K., April 11, 2008 – comScore, Inc. (NASDAQ: SCOR) today released a study of Russian Internet usage from the comScore World Metrix audience measurement service. The study revealed that the average Russian Internet user went online 13 days in February, spent an average of 82 minutes per day online, and consumed 2,322 pages of content during... Read moreBy: Ayaan Mohamud Tags: Internet Use, Rankings
PARIS,FRANCE, April 2, 2008 – comScore, Inc. (NASDAQ: SCOR) today released its February rankings of the largest and fastest-growing Internet properties and site categories in France based on data from the comScore World Metrix audience measurement service. Read moreBy: Ayaan Mohamud Tags: Google, Internet Use, Microsoft, Rankings