comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
London, UK, September 11, 2006 – comScore World Metrix, the leader in global digital media measurement, today released an analysis of UK Internet users’ activity at the leading sites that feature mainly free, user-generated content (UGC). Significant traffic growth versus year ago propelled several of these sites into the Top 50 UK Web property... Read moreBy: Andrew Lipsman Tags: Engagement, Internet Use, Rankings, YouTube
RESTON, VA, August 15, 2006 – comScore Media Metrix today released its monthly analysis of U.S. consumer activity at top online properties and categories for July. Of note were the marked increases to political Web sites ahead of primary season, as well as the effectiveness of summer sweepstakes from McDonalds, Pepsi, Oprah and Publishers Clearing... Read moreBy: Andrew Lipsman Tags: Audience Measurement, Internet Use, MySpace, Rankings, , Yahoo, YouTube
Social Networking Sites Continue to Attract Record Numbers as Myspace.com Surpasses 50 Million U.S. Visitors in May
RESTON, VA, June 15, 2006 – comScore Media Metrix today released its monthly analysis of consumer activity at top online properties and categories. In addition to shopping for Moms and Grads, checking out job sites, and staying on top of personal finance and politics in May, Americans also flocked to their favorite TV show and sports sites, including... Read moreBy: Andrew Lipsman Tags: Audience Measurement, Facebook, Internet Use, MySpace, Rankings, Yahoo, YouTube