Insights

Serge Matta talks to BeetTV about the partnership between comScore and Google

13 Feb - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

The Evolution of Digital Advertising
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Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

24 Apr - State of Digital Advertising Q1 2014

Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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27 Apr - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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12 May - Forum: Fiserv Client Conference

comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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Press Release Jun. 14, 2006 | Share

Yahoo! FIFA World Cup Site Attracts More Than 5 Million Visitors Worldwide on Opening Day

RESTON, VA, June 14, 2006 – comScore Networks, the leader in digital media measurement, today released an analysis of visitation to the official World Cup site during the opening days of the FIFA World Cup soccer tournament. On Friday, June 9, the opening day of the tournament, the official world cup site hosted by Yahoo! at Fifaworldcup.yahoo.com... Read more

By: Andrew Lipsman Tags: Events, Sports, Web Traffic, Yahoo

Press Release May. 30, 2006 | Share

comScore Reveals Nearly Six Million People Worldwide Visited the Yahoo! FIFA World Cup Site in April 2006

RESTON, VA, May 30, 2006 -- comScore Networks, the leader in digital media measurement, today announced the results of an analysis of the worldwide online audience for the official World Cup soccer tournament Web site hosted by Yahoo! at fifaworldcup.yahoo.com. During April, comScore recorded 5.7 million unique visitors to the site, up 35 percent from... Read more

By: Andrew Lipsman Tags: Events, Sports, Web Traffic, Yahoo

Press Release Mar. 20, 2006 | Share

March Madness Draws Millions to the Web for Scores, Coverage, and Live Broadcasts of NCAA Tournament

RESTON, VA, March 20, 2006 – comScore Media Metrix today released an analysis of visitation to college basketball related Web sites during the first round of the NCAA tournament. Thursday, March 16 and Friday, March 17 marked the opening round of games, a time when online activity traditionally peaks as fans look to stay abreast of the games during... Read more

By: Andrew Lipsman Tags: Events, Internet Use, Sports, , Video

Press Release Feb. 7, 2006 | Share

Bud/ Bud Light Scores Big During “Ad Bowl” 2006

RESTON, Va., Feb. 7, 2006 – comScore Networks today released the results of a survey that quantifies American’s awareness and brand perceptions related to ads that aired during Super Bowl XL. Bud/Bud Light reigned supreme in awareness, with 75 percent of respondents recalling their ads during the big game, while celebrity endorsers P.Diddy and... Read more

By: Andrew Lipsman Tags: Advertising, Events, Sports, TV

Press Release Feb. 7, 2006 | Share

Super Bowl Ad Campaigns Spike Web Traffic

RESTON, Va., Feb. 7, 2006 – comScore Networks, the leader in digital media measurement, including online visitation and streaming, today released the results of an analysis of online usage related to Super Bowl XL. According to a study conducted by comScore in the days leading up to the big game, more than one-quarter of Americans anticipated watching... Read more

By: Andrew Lipsman Tags: Advertising, Audience Measurement, Events, Sports, TV

Press Release Feb. 2, 2006 | Share

Advertisers Look To TV and Web to “XL” During This Year’s Super Bowl

RESTON, Va., Feb. 2, 2006 – comScore Networks today released the results of a survey of more than 1,100 Americans’ attitudes and opinions related to Super Bowl XL. Just under half of those surveyed report that watching the game is their favorite part of the Super Bowl festivities, while roughly one out of four say they enjoy watching the advertisements... Read more

By: Andrew Lipsman Tags: Advertising, Events, Sports, TV

Press Release Aug. 17, 2005 | Share

Star-Struck Observers Drawn to Space Shuttle Launch Online, Reports comScore Media Metrix

RESTON, VA, August 16, 2005 – comScore Media Metrix today released its monthly analysis of consumer activity at the top online properties and categories. In July, consumers were drawn to the Web by historic events such as the Discovery Space Shuttle launch and Lance Armstrong’s record-setting ride to a seventh Tour de France victory. Read more

By: Andrew Lipsman Tags: Audience Measurement, Events, Internet Use, Rankings, Sports, Web Traffic

Press Release Apr. 22, 2005 | Share

Sports Enthusiasts Hit the Web for Up-to-the-Minute Information

RESTON, VA, April 22, 2005 – comScore Media Metrix today released its monthly analysis of consumer activity at top online properties and categories. NCAA Basketball’s March Madness and the kickoff of the baseball season drove sports-related content to dominate this month’s top gaining properties ranking. Read more

By: Andrew Lipsman Tags: Audience Measurement, Events, Internet Use, Rankings, Sports, Web Traffic

Press Release Mar. 17, 2005 | Share

Americans Head Online for Love or Money: Valentine’s Day and Tax Preparation Drive February Web Activity

RESTON, VA, March 17, 2005 – comScore Media Metrix today released its monthly analysis of consumer activity at top online properties and categories. In February, the Internet proved to be an important resource for those reaching out to others on Valentine’s Day and reaching for their checkbooks in preparation for Tax Day. Millions of Americans... Read more

By: Andrew Lipsman Tags: Audience Measurement, Events, Internet Use, Rankings, Sports, ,

Press Release Feb. 8, 2005 | Share

Super Bowl Ad Campaigns Send Viewers Rushing to the Web

RESTON, Va., Feb. 8, 2005 – comScore Networks today released an analysis of the online impact of Super Bowl XXXIX. In 2005, consumers came to expect that many Super Bowl commercials will deliver a call to online action, whether to learn more about an intriguing product, enter a sweepstakes or make sense of a purposefully vague advertisement. Read more

By: Andrew Lipsman Tags: Advertising, e-Commerce, Events, Shopping, Sports

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