Insights

Serge Matta talks to BeetTV about the partnership between comScore and Google

13 Feb - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

The Evolution of Digital Advertising
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Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

23 Apr - Insight NYC

comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
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24 Apr - State of Digital Advertising Q1 2014

Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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27 Apr - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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12 May - Forum: Fiserv Client Conference

comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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Press Release Feb. 7, 2006 | Share

Bud/ Bud Light Scores Big During “Ad Bowl” 2006

RESTON, Va., Feb. 7, 2006 – comScore Networks today released the results of a survey that quantifies American’s awareness and brand perceptions related to ads that aired during Super Bowl XL. Bud/Bud Light reigned supreme in awareness, with 75 percent of respondents recalling their ads during the big game, while celebrity endorsers P.Diddy and... Read more

By: Andrew Lipsman Tags: Advertising, Events, Sports, TV

Press Release Feb. 7, 2006 | Share

Super Bowl Ad Campaigns Spike Web Traffic

RESTON, Va., Feb. 7, 2006 – comScore Networks, the leader in digital media measurement, including online visitation and streaming, today released the results of an analysis of online usage related to Super Bowl XL. According to a study conducted by comScore in the days leading up to the big game, more than one-quarter of Americans anticipated watching... Read more

By: Andrew Lipsman Tags: Advertising, Audience Measurement, Events, Sports, TV

Press Release Feb. 2, 2006 | Share

Advertisers Look To TV and Web to “XL” During This Year’s Super Bowl

RESTON, Va., Feb. 2, 2006 – comScore Networks today released the results of a survey of more than 1,100 Americans’ attitudes and opinions related to Super Bowl XL. Just under half of those surveyed report that watching the game is their favorite part of the Super Bowl festivities, while roughly one out of four say they enjoy watching the advertisements... Read more

By: Andrew Lipsman Tags: Advertising, Events, Sports, TV

Press Release Aug. 17, 2005 | Share

Star-Struck Observers Drawn to Space Shuttle Launch Online, Reports comScore Media Metrix

RESTON, VA, August 16, 2005 – comScore Media Metrix today released its monthly analysis of consumer activity at the top online properties and categories. In July, consumers were drawn to the Web by historic events such as the Discovery Space Shuttle launch and Lance Armstrong’s record-setting ride to a seventh Tour de France victory. Read more

By: Andrew Lipsman Tags: Audience Measurement, Events, Internet Use, Rankings, Sports, Web Traffic

Press Release Apr. 22, 2005 | Share

Sports Enthusiasts Hit the Web for Up-to-the-Minute Information

RESTON, VA, April 22, 2005 – comScore Media Metrix today released its monthly analysis of consumer activity at top online properties and categories. NCAA Basketball’s March Madness and the kickoff of the baseball season drove sports-related content to dominate this month’s top gaining properties ranking. Read more

By: Andrew Lipsman Tags: Audience Measurement, Events, Internet Use, Rankings, Sports, Web Traffic

Press Release Mar. 17, 2005 | Share

Americans Head Online for Love or Money: Valentine’s Day and Tax Preparation Drive February Web Activity

RESTON, VA, March 17, 2005 – comScore Media Metrix today released its monthly analysis of consumer activity at top online properties and categories. In February, the Internet proved to be an important resource for those reaching out to others on Valentine’s Day and reaching for their checkbooks in preparation for Tax Day. Millions of Americans... Read more

By: Andrew Lipsman Tags: Audience Measurement, Events, Internet Use, Rankings, Sports, ,

Press Release Feb. 8, 2005 | Share

Super Bowl Ad Campaigns Send Viewers Rushing to the Web

RESTON, Va., Feb. 8, 2005 – comScore Networks today released an analysis of the online impact of Super Bowl XXXIX. In 2005, consumers came to expect that many Super Bowl commercials will deliver a call to online action, whether to learn more about an intriguing product, enter a sweepstakes or make sense of a purposefully vague advertisement. Read more

By: Andrew Lipsman Tags: Advertising, e-Commerce, Events, Shopping, Sports

Press Release Sep. 22, 2004 | Share

Olympics Take Gold and Silver in August Web Rankings

RESTON, Va., Sept. 22, 2004 – comScore Media Metrix today released its monthly analysis of consumer Internet behavior. This month’s report revealed that sites related to the summer Olympics took both the first and second spots in the August ranking of the top gaining properties. U.S. Olympic Team Sites and Athens2004.com each drew approximately... Read more

By: Andrew Lipsman Tags: Audience Measurement, Internet Use, Rankings, Sports, , , Web Traffic

Press Release Feb. 5, 2004 | Share

Super Bowl Advertisements and Publicity Stunts Score Online

Reston, Va., Feb. 5, 2004 – comScore Networks, the leader in the use of the Internet to measure and understand consumer behavior, today released an analysis of Internet visitation and preferences related to Super Bowl XXXVIII. The analysis tracked game day Web visitation driven by the Super Bowl and related publicity stunts, such as the now famous... Read more

By: Andrew Lipsman Tags: Advertising, Sports, TV

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