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Press Release Feb. 8, 2005 | Share

Super Bowl Ad Campaigns Send Viewers Rushing to the Web

RESTON, Va., Feb. 8, 2005 – comScore Networks today released an analysis of the online impact of Super Bowl XXXIX. In 2005, consumers came to expect that many Super Bowl commercials will deliver a call to online action, whether to learn more about an intriguing product, enter a sweepstakes or make sense of a purposefully vague advertisement. Read more

Press Release Sep. 22, 2004 | Share

Olympics Take Gold and Silver in August Web Rankings

RESTON, Va., Sept. 22, 2004 – comScore Media Metrix today released its monthly analysis of consumer Internet behavior. This month’s report revealed that sites related to the summer Olympics took both the first and second spots in the August ranking of the top gaining properties. U.S. Olympic Team Sites and each drew approximately... Read more

Press Release Feb. 5, 2004 | Share

Super Bowl Advertisements and Publicity Stunts Score Online

Reston, Va., Feb. 5, 2004 – comScore Networks, the leader in the use of the Internet to measure and understand consumer behavior, today released an analysis of Internet visitation and preferences related to Super Bowl XXXVIII. The analysis tracked game day Web visitation driven by the Super Bowl and related publicity stunts, such as the now famous... Read more