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Blog Nov. 5, 2007 | Share

Radiohead Freeloaders Abound, But Does the Business Model Work?

There’s been a lot of recent media buzz about Radiohead’s decision to sell their new album “In Rainbows” directly through their website on a “pay what you want” basis and what it would mean for the record industry if this new model were to prove effective. We decided to take a look at what comScore data was showing and issued the results... Read more

Blog May. 15, 2007 | Share

Harry Potter Preorders Top 1 Million, Shows Strong Popularity Among Adults

I recently read the report that Amazon logged more than 1 million preorders for “Harry Potter and the Deathly Hallows,” several months before its official release in July. I’m pleased to say that comScore’s data matches the number of preordered units at Amazon sites, showing 1,001,061 million sold. Our data also shows that 69 percent of all... Read more

Press Release Feb. 27, 2007 | Share

And the Oscar goes to… “The World Wide Web”

RESTON, VA, February 27, 2007 – comScore Networks, a leader in measuring the digital age, today reported the results of a study conducted on visitation to popular film-related Internet sites in conjunction with the 79th Annual Academy Awards (the “Oscars”). On Oscar Sunday (February 25, 2007), 139,000 U.S. Internet users visited, a... Read more

Press Release Dec. 14, 2006 | Share

comScore and Piper Jaffray Agree that iTunes Sales are Surging

RESTON, VA, December 14, 2006 – comScore Networks, a leader measuring the digital age, today reported that revenue from Apple Computer’s iTunes digital media download service rose by 84 percent during the first three quarters of 2006 versus the same period one year ago as a result of a 67 percent increase in the number of iTunes buying transactions... Read more

Press Release Nov. 15, 2006 | Share

Owners of Digital Music Players Represent an Attractive Audience for Consumer Electronics Advertisers

Reston, VA, November 15, 2006 – comScore Networks, a leader in measuring the digital age, today released a study which provides insight into the demographic characteristics, interests and media usage habits of online consumers who own digital music players (DMPs), including devices such as MP3 players, iPods (and starting today, Microsoft’s new... Read more

Press Release Aug. 7, 2006 | Share

Half of All U.S. Internet Users Visited News Sites in June 2006, According to comScore Networks

RESTON, VA, August 7, 2006 – comScore Media Metrix today released an analysis of consumer activity at general news sites. More than half (54 percent) of all U.S. Internet users visited sites in the General News category in June 2006, demonstrating consumers’ reliance on the Web as a source for news information. Read more

Press Release May. 16, 2006 | Share

comScore Study Reveals Gamers are an Attractive Online Advertising Segment

RESTON, VA. May 16, 2006 – comScore Networks, the leader in digital media measurement, today announced the first-quarter results of “The Players” study, which examines the behavior and attitudes of all segments of Gamers. The cross-platform study examines Gamers’ attitudes towards the emerging practice of in-game advertising and shows that the... Read more

Press Release Mar. 10, 2006 | Share

Oscar’s Charm May be Fading as Internet Sites Draw Lackluster Traffic

Reston, VA – March 10, 2006 – comScore Networks today released the results of an analysis of worldwide and U.S. online activity surrounding the 2006 Academy Awards, which were held on Sunday, March 5. comScore’s Internet traffic analysis of Oscar and Hollywood-related sites reflects the show’s lackluster TV viewer turnout. While it was expected... Read more

Press Release Dec. 1, 2005 | Share

Advertisers Take Note: Internet Streaming Video Now Reaches More Mature Audiences

RESTON, VA, December 1, 2005 – comScore Networks released today the first-ever research report demonstrating the broad reach and demographic appeal of Internet video and audio to U.S. consumers. The research, released in conjunction with, revealed that consumers between the ages of 35 and 54 years old accounted for more than 45... Read more

Press Release Nov. 29, 2005 | Share

Seasonal Web Usage Driven By Gatherings, Greetings and Games

RESTON, VA, November 29, 2005 – Consumers used the Internet to send “virtual” greetings and view other holiday fare during the October Halloween season, according to the latest monthly analysis from comScore Media Metrix for October 2005. Visitation to electronic greeting card sites was up 29 percent, making it the highest-gaining category during... Read more