Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
Many of the readers of this blog will probably remember the firestorm caused by comScore’s release of statistics regarding Radiohead’s unique online offer to “pay what you want” to download their new album, “In Rainbows.” comScore’s data showed that about 62% of the people who had initiated a download of the album did so without being... Read moreBy: Andrew Lipsman Tags: Media & Entertainment, Music
Radiohead released a statement today calling into question the validity of our recent report. Since we released our report on Monday, November 5, there has been a great deal of media coverage, and while much of the reporting has been excellent, there have been instances in both news media and blog postings that indicate not everyone understands how... Read moreBy: Andrew Lipsman Tags: Media & Entertainment
There’s been a lot of recent media buzz about Radiohead’s decision to sell their new album “In Rainbows” directly through their website on a “pay what you want” basis and what it would mean for the record industry if this new model were to prove effective. We decided to take a look at what comScore data was showing and issued the results... Read moreBy: Andrew Lipsman Tags: Media & Entertainment
I recently read the report that Amazon logged more than 1 million preorders for “Harry Potter and the Deathly Hallows,” several months before its official release in July. I’m pleased to say that comScore’s data matches the number of preordered units at Amazon sites, showing 1,001,061 million sold. Our data also shows that 69 percent of all... Read moreBy: Gian Fulgoni Tags: Amazon, e-Commerce, Media & Entertainment, Shopping
RESTON, VA, February 27, 2007 – comScore Networks, a leader in measuring the digital age, today reported the results of a study conducted on visitation to popular film-related Internet sites in conjunction with the 79th Annual Academy Awards (the “Oscars”). On Oscar Sunday (February 25, 2007), 139,000 U.S. Internet users visited Oscar.com, a... Read moreBy: Andrew Lipsman Tags: Media & Entertainment
RESTON, VA, December 14, 2006 – comScore Networks, a leader measuring the digital age, today reported that revenue from Apple Computer’s iTunes digital media download service rose by 84 percent during the first three quarters of 2006 versus the same period one year ago as a result of a 67 percent increase in the number of iTunes buying transactions... Read moreBy: Andrew Lipsman Tags: Apple, e-Commerce, Media & Entertainment, Shopping
Owners of Digital Music Players Represent an Attractive Audience for Consumer Electronics Advertisers
Reston, VA, November 15, 2006 – comScore Networks, a leader in measuring the digital age, today released a study which provides insight into the demographic characteristics, interests and media usage habits of online consumers who own digital music players (DMPs), including devices such as MP3 players, iPods (and starting today, Microsoft’s new... Read moreBy: Andrew Lipsman Tags: Demographics, Marketing Research, Media & Entertainment, Music
RESTON, VA, August 7, 2006 – comScore Media Metrix today released an analysis of consumer activity at general news sites. More than half (54 percent) of all U.S. Internet users visited sites in the General News category in June 2006, demonstrating consumers’ reliance on the Web as a source for news information. Read moreBy: Andrew Lipsman Tags: Audience Measurement, Demographics, Media & Entertainment, Newspapers, Rankings,
RESTON, VA. May 16, 2006 – comScore Networks, the leader in digital media measurement, today announced the first-quarter results of “The Players” study, which examines the behavior and attitudes of all segments of Gamers. The cross-platform study examines Gamers’ attitudes towards the emerging practice of in-game advertising and shows that the... Read moreBy: Andrew Lipsman Tags: Advertising, Demographics, Gaming, Marketing Research, Media & Entertainment
London, April 10, 2006 – comScore Networks, the leader in digital media measurement, today released the results of an analysis of instant messenger (IM) usage in various parts of the world. According to the study, eighty-two million people, or 49 percent of the European online population, used IM applications to communicate online in February. In... Read moreBy: Andrew Lipsman Tags: AOL, Internet Use, Media & Entertainment, Microsoft, Rankings, Yahoo