Search and Filter

Media United States
Press Release Nov. 15, 2006 | Share

Owners of Digital Music Players Represent an Attractive Audience for Consumer Electronics Advertisers

Reston, VA, November 15, 2006 – comScore Networks, a leader in measuring the digital age, today released a study which provides insight into the demographic characteristics, interests and media usage habits of online consumers who own digital music players (DMPs), including devices such as MP3 players, iPods (and starting today, Microsoft’s new... Read more

Press Release Aug. 7, 2006 | Share

Half of All U.S. Internet Users Visited News Sites in June 2006, According to comScore Networks

RESTON, VA, August 7, 2006 – comScore Media Metrix today released an analysis of consumer activity at general news sites. More than half (54 percent) of all U.S. Internet users visited sites in the General News category in June 2006, demonstrating consumers’ reliance on the Web as a source for news information. Read more

Press Release May. 16, 2006 | Share

comScore Study Reveals Gamers are an Attractive Online Advertising Segment

RESTON, VA. May 16, 2006 – comScore Networks, the leader in digital media measurement, today announced the first-quarter results of “The Players” study, which examines the behavior and attitudes of all segments of Gamers. The cross-platform study examines Gamers’ attitudes towards the emerging practice of in-game advertising and shows that the... Read more

Press Release Mar. 10, 2006 | Share

Oscar’s Charm May be Fading as Internet Sites Draw Lackluster Traffic

Reston, VA – March 10, 2006 – comScore Networks today released the results of an analysis of worldwide and U.S. online activity surrounding the 2006 Academy Awards, which were held on Sunday, March 5. comScore’s Internet traffic analysis of Oscar and Hollywood-related sites reflects the show’s lackluster TV viewer turnout. While it was expected... Read more

Press Release Dec. 1, 2005 | Share

Advertisers Take Note: Internet Streaming Video Now Reaches More Mature Audiences

RESTON, VA, December 1, 2005 – comScore Networks released today the first-ever research report demonstrating the broad reach and demographic appeal of Internet video and audio to U.S. consumers. The research, released in conjunction with, revealed that consumers between the ages of 35 and 54 years old accounted for more than 45... Read more

Press Release Nov. 29, 2005 | Share

Seasonal Web Usage Driven By Gatherings, Greetings and Games

RESTON, VA, November 29, 2005 – Consumers used the Internet to send “virtual” greetings and view other holiday fare during the October Halloween season, according to the latest monthly analysis from comScore Media Metrix for October 2005. Visitation to electronic greeting card sites was up 29 percent, making it the highest-gaining category during... Read more

Press Release Jun. 16, 2005 | Share

“The Force” Draws Millions to Online Movie Ticket Merchants in May

RESTON, VA, June 16, 2005 – comScore Media Metrix today released its monthly analysis of consumer activity at top online properties and categories. The May release of Star Wars Episode III: Revenge of the Sith drove increased visitation to a broad range of Web sites and categories. The Web’s top movie ticket merchants capitalized on the phenomenon... Read more

Press Release Apr. 26, 2004 | Share

One in Seven Internet Users Say They No Longer Download Music Files

WASHINGTON, April 26 -- The recording industry campaign against those who download and swap music online has made an impact on several major fronts, but the number of Americans downloading music and sharing files online has increased, according to the most recent survey of the Pew Internet & American Life Project. Read more

Press Release Jan. 5, 2004 | Share

Sharp Decline in Music File Swapping: Research Report from Pew Internet Project and comScore Media Metrix

The percentage of online Americans downloading music files on the Internet has dropped by half and the numbers who are downloading files on any given day have plunged since the Recording Industry Association of America (RIAA) began filing suits in September against those suspected of copyright infringement. Furthermore, a fifth of those who say they... Read more