Insights

Serge Matta talks to BeetTV about the partnership between comScore and Google

13 Feb - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

The Evolution of Digital Advertising
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Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

24 Apr - State of Digital Advertising Q1 2014

Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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27 Apr - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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12 May - Forum: Fiserv Client Conference

comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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Blog Feb. 12, 2008 | Share

Radiohead Redux

Many of the readers of this blog will probably remember the firestorm caused by comScore’s release of statistics regarding Radiohead’s unique online offer to “pay what you want” to download their new album, “In Rainbows.” comScore’s data showed that about 62% of the people who had initiated a download of the album did so without being... Read more

By: Andrew Lipsman Tags: Media & Entertainment, Music

Blog Nov. 8, 2007 | Share

For those of you wondering about comScore's Radiohead study…

Radiohead released a statement today calling into question the validity of our recent report. Since we released our report on Monday, November 5, there has been a great deal of media coverage, and while much of the reporting has been excellent, there have been instances in both news media and blog postings that indicate not everyone understands how... Read more

By: Andrew Lipsman Tags: Media & Entertainment

Blog Nov. 5, 2007 | Share

Radiohead Freeloaders Abound, But Does the Business Model Work?

There’s been a lot of recent media buzz about Radiohead’s decision to sell their new album “In Rainbows” directly through their website on a “pay what you want” basis and what it would mean for the record industry if this new model were to prove effective. We decided to take a look at what comScore data was showing and issued the results... Read more

By: Andrew Lipsman Tags: Media & Entertainment

Blog May. 15, 2007 | Share

Harry Potter Preorders Top 1 Million, Shows Strong Popularity Among Adults

I recently read the report that Amazon logged more than 1 million preorders for “Harry Potter and the Deathly Hallows,” several months before its official release in July. I’m pleased to say that comScore’s data matches the number of preordered units at Amazon sites, showing 1,001,061 million sold. Our data also shows that 69 percent of all... Read more

By: Gian Fulgoni Tags: Amazon, e-Commerce, Media & Entertainment, Shopping

Press Release Feb. 27, 2007 | Share

And the Oscar goes to… “The World Wide Web”

RESTON, VA, February 27, 2007 – comScore Networks, a leader in measuring the digital age, today reported the results of a study conducted on visitation to popular film-related Internet sites in conjunction with the 79th Annual Academy Awards (the “Oscars”). On Oscar Sunday (February 25, 2007), 139,000 U.S. Internet users visited Oscar.com, a... Read more

By: Andrew Lipsman Tags: Media & Entertainment

Press Release Dec. 14, 2006 | Share

comScore and Piper Jaffray Agree that iTunes Sales are Surging

RESTON, VA, December 14, 2006 – comScore Networks, a leader measuring the digital age, today reported that revenue from Apple Computer’s iTunes digital media download service rose by 84 percent during the first three quarters of 2006 versus the same period one year ago as a result of a 67 percent increase in the number of iTunes buying transactions... Read more

By: Andrew Lipsman Tags: Apple, e-Commerce, Media & Entertainment, Shopping

Press Release Nov. 15, 2006 | Share

Owners of Digital Music Players Represent an Attractive Audience for Consumer Electronics Advertisers

Reston, VA, November 15, 2006 – comScore Networks, a leader in measuring the digital age, today released a study which provides insight into the demographic characteristics, interests and media usage habits of online consumers who own digital music players (DMPs), including devices such as MP3 players, iPods (and starting today, Microsoft’s new... Read more

By: Andrew Lipsman Tags: Demographics, Marketing Research, Media & Entertainment, Music

Press Release Aug. 7, 2006 | Share

Half of All U.S. Internet Users Visited News Sites in June 2006, According to comScore Networks

RESTON, VA, August 7, 2006 – comScore Media Metrix today released an analysis of consumer activity at general news sites. More than half (54 percent) of all U.S. Internet users visited sites in the General News category in June 2006, demonstrating consumers’ reliance on the Web as a source for news information. Read more

By: Andrew Lipsman Tags: Audience Measurement, Demographics, Media & Entertainment, Newspapers, Rankings,

Press Release May. 16, 2006 | Share

comScore Study Reveals Gamers are an Attractive Online Advertising Segment

RESTON, VA. May 16, 2006 – comScore Networks, the leader in digital media measurement, today announced the first-quarter results of “The Players” study, which examines the behavior and attitudes of all segments of Gamers. The cross-platform study examines Gamers’ attitudes towards the emerging practice of in-game advertising and shows that the... Read more

By: Andrew Lipsman Tags: Advertising, Demographics, Gaming, Marketing Research, Media & Entertainment

Press Release Apr. 10, 2006 | Share

Europe Surpasses North America In Instant Messenger Users, comScore Study Reveals

London, April 10, 2006 – comScore Networks, the leader in digital media measurement, today released the results of an analysis of instant messenger (IM) usage in various parts of the world. According to the study, eighty-two million people, or 49 percent of the European online population, used IM applications to communicate online in February. In... Read more

By: Andrew Lipsman Tags: AOL, Internet Use, Media & Entertainment, Microsoft, Rankings, Yahoo

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