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Press Release Jan. 21, 2015 | Share

New Sizmek Audience Suite delivers unified view of Sizmek performance metrics with data from comScore validated Campaign Essentials™ or Nielsen Online Campaign Ratings™

Sizmek (NASDAQ: SZMK) today announced the availability of Sizmek Audience Suite, a tool that provides marketers with an integrated view of campaign performance measurements within the Sizmek MDX open ad management platform together with data from either of two leading measurement sources, comScore vCE® or Nielsen Online Campaign Ratings. Sizmek is... Read more

Press Release Jan. 20, 2015 | Share

comScore Announces U.S. Launch of Video Metrix® Multi-Platform to Measure Video Audiences Across Devices

comScore, Inc. (NASDAQ: SCOR) today announced the U.S. launch of Video Metrix® Multi-Platform that will provide unduplicated desktop, smartphone, tablet and over-the-top (OTT) video audience measurement for content owners, agencies and advertisers. This evolution of comScore’s leading digital video measurement product, Video Metrix®, will enable... Read more

Data Gem Dec. 19, 2014 | Share

Half of Millennial Netflix Viewers Stream Video on Mobile

Half of Millennial Netflix Viewers Stream Video on Mobile

Time and time and time again, Millennials have been shown to exhibit a unique set of digital habits which is sharply distinct from that of the rest of the digital population. In particular, this 18-34 year old demographic tends to be much more mobile-heavy than earlier generations, and this is once again the case when it comes to Netflix usage. Read more

Presentation Nov. 28, 2014 | Share

Pulling the Pieces Together: Data in a Multi-Platform, Multi-Device World

Pulling the Pieces Together Data in a Multi-Platform Multi-Device World

It’s fight or flight in the brave new digital world. Users are accessing Internet content from an increasingly diverse set of devices. The PC is no longer the norm de rigueur as consumers now have choices between PCs, tablets, smartphones, and even gaming consoles and smart TVs. Businesses have had to build mobile apps, mobile websites and responsive... Read more

Presentation Nov. 26, 2014 | Share

Video Consumption & Measurement in a Multi-Platform, Multi-Device World

Video Consumption and Measurement in a Multi-Platform Multi-Device World

The growth of public Wi-Fi and higher speed mobile Internet, as well as a wider range of streaming devices, has led to an explosion of opportunities for consumers to enjoy video content. Providers and advertisers need a means of operating in this fragmented environment. The ability to recognise audiences on whatever platform they choose to engage with... Read more

Presentation Oct. 29, 2014 | Share

Online Video Consumption in APAC and “Total Video”

Online Video Consumption in APAC

In this presentation, Joe shares key data and insights on online video consumption in APAC, as well as how comScore has worked with some of the biggest broadcasters and online video pureplays to solve the measurement challenges the industry is facing, He also talks about Total Video™ – a new approach to video measurement to help businesses plan,... Read more

Blog Oct. 21, 2014 | Share

How to Avoid the Creep Factor with IoT Technology?

How to Avoid the Creep Factor with IoT Technology

Last week comScore attended the Digital Analytics Association (DAA) Seattle Symposium hosted at the Microsoft Conference Center in Seattle, WA. The event included frequently visited topics such as location analytics, market research methodologies, and digital campaign test and target strategies. But one of the most spirited debates came during the Internet... Read more

Press Release Oct. 14, 2014 | Share

comScore’s U.S. Total Video Report Available for Download

comScore’s U.S. Total Video Report Available for Download

comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today published The U.S. Total Video Report. The report, available to the public as a complimentary download, provides context for Americans’ shifting TV consumption habits. As the viewing environment becomes increasingly fragmented with a wider array of devices and sources... Read more

Presentation Oct. 14, 2014 | Share

The U.S. Total Video Report

The U.S. Total Video Report

Over the past several years, the TV viewing landscape has undergone a major shift. Advancements in viewing technology and increased competition for eyeballs have resulted in a more fragmented environment where consumers can watch TV from a wide array of devices and access content from countless sources. Led by certain segments of the population, most... Read more

Presentation Oct. 9, 2014 | Share

5 Things We’ve Learned About Online Video

5 Things We've Learned About Online Video

During the 2014 Festival of Media Latin America, Gian Fulgoni shared the five things we've learned about online video. Learn if ad monetization is the same through different types of videos and how the future of video will evolve and more. Read more