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Blog Apr. 21, 2015 | Share

comScore and UKOM Continue their Partnership for Online Audience Measurement in the UK

UKOM Partnership

Earlier today UKOM’s reappointment of comScore as their exclusive supplier partner was announced. The new contract represents an extension to the existing partnership until March 2018 and aspires to continue thereafter to ensure the UK digital market will benefit from an impartial, holistic view of online consumer behaviour. Read more

Blog Apr. 20, 2015 | Share

In-View and In-Target: Campaign Benchmarks Reveal Variability in Delivery across Europe

In-View and In-Target: Campaign Benchmarks Reveal Variability in Delivery across Europe

Understanding campaign performance is critical for all stakeholders in the digital advertising ecosystem. Read more

Blog Apr. 15, 2015 | Share

Non-Human Traffic: Why it Matters and Why You Should Care

Chances are you already know that ad fraud and non-human traffic (NHT) are big issues. But you may not know just how much NHT impacts every other performance and effectiveness metric you use to demonstrate success. If you aren’t taking NHT out of your measurement – including viewability and in-target numbers – your KPIs are infected and your results... Read more

Blog Apr. 13, 2015 | Share

The Effect of Non-Human Traffic on Your Ad Campaign’s ROI

This is the first in a series of blog posts on combating the industry issues of ad fraud, non-human traffic and viewability. These posts will break down key impacts to the advertising ecosystem and share how comScore is leading the way in tackling these issues so that media buyers and sellers can stay ahead of the fraudsters. Read more

Blog Apr. 13, 2015 | Share

Mobile Internet Usage Skyrockets in Past 4 Years to Overtake Desktop as Most Used Digital Platform

Mobile Internet Usage Skyrockets

Everywhere you turn, you’re bound to see someone using a mobile device like a smartphone or tablet. But today, mobile is about so much more than sending a text message or reading the latest issue of New York Times. Mobile devices have quickly become our go-to for a whole range of digital services that we rely on every day. Read more

Blog Apr. 9, 2015 | Share

Unlocking App Audiences: The role of content and demographics in platform selection

The disruption and expansion that smartphones and tablets have brought to digital media consumption is well documented, with mobile devices generating new access opportunities throughout consumers’ days. Read more

Blog Apr. 2, 2015 | Share

Which Social Networks Have the Most Engaged Audience?

Multi-Platform Audience Penetration vs. Engagement of Leading Social Networks

Last week comScore released the 2015 U.S. Digital Future in Focus, our annual report highlighting the key digital trends of 2014 with an eye towards what they mean for the coming year. Social media remains one of the paramount digital topics, as leading platforms continue to attract huge audiences and account for an increasingly large share of consumers’... Read more

Blog Mar. 31, 2015 | Share

Uber, Lyft and Tinder Headline List of Fast Rising Apps of 2014

Y/Y Unique Visitor Growth of Selected Fast Rising Mobile Apps

Last week comScore released our annual U.S. Digital Future in Focus report, highlighting the key trends in digital for 2014 with an eye towards what they mean for the coming year. If there continues to be a prevailing theme in digital it is the increasing influence of mobile, and more specifically of mobile apps. Last year, in fact, mobile apps came... Read more

Blog Mar. 20, 2015 | Share

The Dress: A Case Study of Flash Crowds and Invalid Traffic

On Feb 26, 2015 a photo of this dress was posted to Tumblr. The author asked other visitors to help resolve a friendly dispute about whether the dress was white-and-gold or black-and-blue. Controversy about the perceived colors in the picture drew sudden and intense interest. It was just before nightfall in the U.S. Fifteen hours after the initial post,... Read more

Blog Mar. 5, 2015 | Share

From GSMA MMM to Mobile Metrix: The Evolution of UK Mobile Media Measurement

Earlier this week comScore launched Mobile Metrix in the United Kingdom, which applies comScore’s unified approach to mobile measurement through the combination of mobile panels and census-based tagging. Read more