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Blog Jan. 7, 2013 | Share

The Top Ten Burning Issues in Digital

In this post, I’ll examine the top ten “burning issues” in digital in detail and provide some perspective on the pros and cons surrounding each in order to help marketers better understand the rapid changes being driven by digital. This knowledge is so important in today’s Brave New Digital World because the Internet forces “change without... Read more

Blog Oct. 11, 2012 | Share

Battling Bots: comScore’s Ongoing Efforts to Detect and Remove Non-Human Traffic

Last year I wrote about the important challenge of staying one step ahead of invalid traffic in the audience measurement business. Today, I’m hoping to re-visit the subject and help further explain the impact of some forms of invalid, non-user initiated traffic. Audiences and impressions form the basis for the monetization of digital media, and it... Read more

Blog Apr. 18, 2012 | Share

Panel Participation Yields Digital Insights

Recently, at the Minority Corporate Counsel Association’s CLE Expo in Chicago, I had the opportunity to participate in a fascinating panel discussion on the growing use of social media and its implication for businesses. The session included representatives from AOL, Walmart and PRNewswire. Read more

Blog Jan. 25, 2012 | Share

How African American and Caucasian Millennials Are Affected by Targeted Advertising

comScore recently released a report titled Next Generation Strategies for Advertising to Millennials highlighting results from a study of the unique characteristics of this generation and how to effectively market to them across media. Figure 1 illustrates how trends of advertising effectiveness among differing age groups have stayed consistent over... Read more

Blog Oct. 26, 2011 | Share

Advertising Strategies for Targeting U.S. Hispanics

Recently-released 2010 U.S. Census data reveals that more than half of the U.S. population growth between 2000 and 2010 was driven by Hispanics. During this time, the U.S. Hispanic population increased by more than 15 million people, now making them the largest minority group in the country at just over 16 percent of the population. Read more

Blog Aug. 3, 2011 | Share

AdXpose + comScore: A Gamechanger for Online Advertising Measurement

comScore is very excited to announce today that it has entered into a definitive agreement to acquire AdXpose, a leader in ad verification, optimization and brand safety. Consistent with comScore’s track record of leadership and innovation, the acquisition of AdXpose, combined with comScore’s existing Campaign Essentials product, will enable the... Read more

Blog Jul. 11, 2011 | Share

Staying Ahead of Invalid Traffic in Digital Audience Measurement

Since the dawn of the Internet, spam has been one of the most prevalent issues plaguing legitimate digital businesses. This persistent pest exists in a variety of very familiar forms, such as email, link and search spam. In comScore’s business of measuring the digital world, we have recently encountered new varieties of spam affecting digital audience... Read more

Blog Mar. 17, 2011 | Share

Oscar Efforts Successfully Court Younger Demographics Online

In yet another effort to court a younger demographic, Oscar producers picked 29-year-old Anne Hathaway and 33-year-old James Franco to host the famed awards show this year. It was an unusual choice not only because the two are not seasoned comedians—recent hosts have included Ellen DeGeneres, Chris Rock, and Jon Stewart—but also because they are... Read more

Blog Oct. 1, 2010 | Share

comScore Unearths Gems from the Data Mine for You!

At comScore, we are constantly mining our vast mountain of data and surfacing interesting new findings that we don’t always get the opportunity to share publicly. So today we are introducing a new website, the comScore Data Mine. This site is our way of bringing more insights to you by regularly publishing new “data gems,” which are colorful,... Read more

Blog May. 26, 2010 | Share

comScore Announces Media Metrix 360 Measurement Platform Now Open + New Program for Start-Ups

Today comScore made two very important announcements at the TechCrunch Disrupt Conference in NY that we are extremely excited to share with the industry Read more