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Audience Measurement
Blog Mar. 8, 2011 | Share

Digital Media in Canada: Looking Back at 2010 and Forward to 2011

2010 was a year of recovery, innovation and progress. For publishers, advertisers and agencies alike, the Canadian digital media industry was a rewarding place to be in 2010. With today’s release of the 2010 Canada Digital Year in Review, comScore provides a comprehensive summary of Canadian digital media usage, trends and user demographics across... Read more

Blog Oct. 1, 2010 | Share

comScore Unearths Gems from the Data Mine for You!

At comScore, we are constantly mining our vast mountain of data and surfacing interesting new findings that we don’t always get the opportunity to share publicly. So today we are introducing a new website, the comScore Data Mine. This site is our way of bringing more insights to you by regularly publishing new “data gems,” which are colorful,... Read more

Blog Jun. 17, 2010 | Share

Latin America – A Story of Growth

Earlier this week Alejandro Fosk, senior vice president of comScore Latin America, presented the State of the Internet in Latin America, which provided a look at recent region and market trends in this dynamic and growing part of the world. Read more

Blog May. 26, 2010 | Share

comScore Announces Media Metrix 360 Measurement Platform Now Open + New Program for Start-Ups

Today comScore made two very important announcements at the TechCrunch Disrupt Conference in NY that we are extremely excited to share with the industry Read more

Blog Apr. 7, 2010 | Share

Unified Digital Measurement™: Not Just Another Pretty (Hybrid) Face

By now, many in the digital space have heard of comScore’s Media Metrix 360 initiative. This represented a major enhancement to comScore’s original panel-only audience measurement approach, where we blend server side data with our panel data to create a more holistic, comprehensive and granular view of the digital landscape. What might not be so... Read more

Blog Jan. 24, 2010 | Share

Update on the Evolution of comScore Media Metrix 360

It’s been nearly seven months since comScore first announced the introduction of Media Metrix 360, our new panel-centric Unified Measurement of digital audiences. Our stated premise behind this initiative was to bring the digital media industry a solution which integrates server-side web analytics which do a good job of measuring total page views... Read more

Blog Nov. 24, 2009 | Share

comScore Gets On the Map in Istanbul!

This past week I had the unique privilege of speaking at Google Day in Istanbul, Turkey. I’ll be honest – when I first agreed to take on this speaking engagement, I was a little apprehensive. This would be my first trip to Istanbul, and I’ll admit that my knowledge of the country was fairly limited. In addition to not knowing much about the... Read more

Blog Oct. 7, 2009 | Share

The Dawn of Hybrid Audience Measurement

It is often said that the Internet is the most measurable medium. This is certainly true of measuring ad impressions and click through rates, which are critical elements of advertising measurement. However, measuring audiences has been far more challenging, particularly in light of the ongoing differences between server logs, which represent a census... Read more

Blog Jul. 21, 2009 | Share

A Generation Ahead

I’ve been in media research for 29 years. I’ve been an executive at Arbitron, and President/CEO at Simmons. So, by now I might know a thing or two about this business. When I joined comScore in 2007, it was largely because I had long considered the company to be the most innovative in the audience measurement space. Read more

Blog Apr. 28, 2009 | Share

Will Technology Help Businesses in Latin America Navigate the Economic Downturn?

Two weeks ago, I was invited to speak on a panel at the World Economic Forum’s conference on Latin America. Readers of this blog will remember that comScore was named by the WEF in 2007 as a technology pioneer, the only market research company to have received this honor. Read more