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Blog Sep. 13, 2010 | Share

The Struggles of the Middle Class

The August government jobs report showed that unemployment remains stubbornly high at a level of 9.7% of the civilian labor force and rose marginally by 0.1 percentage points from July. The loss of jobs during the current recession has been deeper and more prolonged than was seen in any other recession since World War II... Read more

Blog Mar. 16, 2010 | Share

Chatroulette Takes the College Crowd by Storm

If you’ve been paying attention to the blogs over the past month, you’ve probably started noticing an increasing focus on (and maybe even an obsession with?) Chatroulette. For those who don’t already know, it’s a new video chat service that randomly assigns users video chat partners anywhere around the globe, an experience that can, in theory,... Read more

Blog Feb. 8, 2008 | Share

Where The Buys Are: Ads Live On Pages

Last week I was meeting with a client (Hi, Marlene!) when we started talking about the demographic composition of an entity's audience for Unique Visitors (UVs), as opposed to Page Views (PVs). As you can imagine, when you're chief research officer at comScore, you go to a lot of meetings where clients want to talk about... how can I put this delicately...... Read more

Blog May. 21, 2007 | Share

Younger Consumers Receptive to Advertising on User-Generated Content Sites

In light of the rumors swirling around Yahoo's potential acquisition of Bebo, I thought it would be interesting to take a look at a recent comScore study of consumers' receptivity to advertising in different media formats. Read more

Blog Apr. 30, 2007 | Share

Firefox vs. Internet Explorer: Part 2

In Part 1 of this post, I reported on the differences in demographics of users of the Firefox browser compared to users of the Internet Explorer browser. Here in Part 2, I’d like to share their ‘cognographic’ profiles with you, which is comScore’s interpretation of people’s interests, passions and lifestyles based on their actual online behavior. Read more

Blog Apr. 10, 2007 | Share

Firefox vs. Internet Explorer

Welcome to my first posting on comScore Voices. Here, I’ll take the opportunity to discuss topics and provide information that I hope will be relevant – and valuable – to anyone who is keenly interested in the continued development of the Internet as a powerful platform for consumers and marketers alike. I’ll also share some of the more important... Read more