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Blog Feb. 5, 2013 | Share

Facebook Graph Search: What Happens When Utility and Frequency Collide?

Google is an ingrained search habit

With Facebook’s widely covered recent announcement that introduced Graph Search, many are asking whether or not this new brand of search has the ability to both gain traction among users and disrupt the current “Google habit”. Read more

Blog Jan. 23, 2013 | Share

Facebook Vaults Ahead of Google Maps to Finish 2012 as #1 U.S. Mobile App

Google Maps (App) vs. Facebook (App)

With another interesting year in digital media in the books, we can now begin our retrospective view of what happened in 2012 in order help bring the digital future into focus. There is little doubt that the Brave New Digital World is upon us and more than ever before we’re seeing the existing norms of the PC-centric web being disrupted by mobile... Read more

Blog Jun. 12, 2012 | Share

'The Power of Like 2' Offers New Insights into How Social Marketing Delivers ROI

Power of Like

comScore, in collaboration with Facebook, today released The Power of Like 2: How Social Marketing Works, the second research report in a series examining the ways in which brands can quantify the paid and earned effects of their social marketing programs on Facebook and optimize their efforts. The report leverages data on earned media exposure from... Read more

Blog May. 17, 2012 | Share

Facebook: Around the World in 800 Days

Facebook: Around the World in 800 Days

Over the last few years social networking has emerged as a truly global phenomenon, and today Facebook is known to be the favourite site of young and old across many countries around the world. The numbers speak for themselves: in March 2012, 806 million people age15+ visited on a worldwide basis. Read more

Blog Dec. 23, 2011 | Share

State of the U.S. Social Networking Market: Facebook Maintains Leadership Position, but Upstarts Gaining Traction

comScore recently released our global social networking report, “It’s a Social World: Top 10 Need-to-Knows about Social Networking and Where it’s Headed,” which we certainly encourage you to download if you haven’t already. And while the report offers a comprehensive global view of what’s happening in social media, I thought it might also... Read more

Blog Dec. 19, 2011 | Share

Online Pinboards – Is this the new way to Facebook?

With news this week that Facebook is beginning to roll out its new Timeline feature, it reminds us that so much of what’s captured on the world’s most popular social networking site are our fondest memories. And if you look at your newsfeed in any given day it will often reflect the present – what’s happening in the world around you today. But... Read more

Blog Oct. 28, 2011 | Share

The Interconnection of Facebook Fan Pages

As sociable beings in an interconnected world, our social networks have intuitive importance in our everyday lives. These networks influence the movies we watch, the music we buy, the parties we attend, and the friends we keep. Our associations – both on the web and in the real world – define us. Read more

Blog Oct. 18, 2011 | Share

Spotify Makes a Splash among U.S. Early Adopters

Following years of speculation and anticipation, European social music application Spotify recently touched ground here in the U.S. to a great deal of fanfare. Despite some difficulty in tangling with the record labels on royalties and fees, Spotify was finally able to come to terms and launch in the U.S. In its first three months since entering the... Read more

Blog Sep. 9, 2011 | Share

“You’ve Got to See It!”: What Social Media Marketers Can Learn from Broadway Success

My friend Arny Granat is a successful theater producer. Over his 40 year career, Arny has produced thousands of shows and seen a lot of market research. We were discussing how one can best predict if a show will be a success or not. Arny said there is no special formula but there are five key words: “You’ve Got to See It!” When people say this,... Read more

Blog Jul. 6, 2011 | Share

Social SEO – Facebook & Twitter Best Practices

Optimizing your social presence for search is important, right? That is certainly what we've all been told for some time, but determining why it's important and deciding where to focus can be challenging. Exponential growth of a medium is great and all, but your problems figuring out how to tame the wild beast tend to grow exponentially as well. Let's... Read more