Blog

Search and Filter

Smartphone United States
Blog Oct. 23, 2012 | Share

Tectonic Shifts are Shaping the Multi-Platform Digital World

It was perhaps a simple and comforting way to look at the world that somehow made it seem more navigable. But ancient scholars like Pythagoras and Aristotle used data from the physical world around them to generate insights that would reveal the world was actually round – and more complex than originally thought. Read more

Blog Oct. 22, 2012 | Share

The iPhone Effect: How the iPhone 5 is Making Waves through the Smartphone Market

The iPhone Effect

In a recent blog post, we shared comScore data showing how the iPhone 5 reached the same level of online sales in its first 3 days of availability that the iPhone 4S did in its first month. Apple’s own announcement confirmed this early sales momentum, indicating that it had sold more than 5 million iPhone 5s by the end of its opening weekend, making... Read more

Blog Sep. 21, 2012 | Share

iPhone 5 Reaches Same Level of Online Sales in First 3 Days that iPhone 4S Reached in First Month

Today, crowds of eager consumers will get their hands on the iPhone 5 as Apple’s latest smartphone officially hits stores and mailboxes across the U.S. It’s been just over a week since CEO Tim Cook and marketing chief Phil Schiller took the stage and unveiled the much-anticipated device on September 12, and already it’s proving to be the company’s... Read more

Blog Sep. 12, 2012 | Share

What’s Next for the iPhone?

With the unveiling of the latest iPhone reportedly slated for September 12, rumors continue to abound as to what the next generation of this iconic device will bring to the mobile industry – particularly as the evolution of the iPhone tends to send ripples through the mobile landscape at large. When the first iPhone was released in 2007, it paved... Read more

Blog Mar. 6, 2012 | Share

How to Optimize Search Marketing on Tablets vs. Smartphones

Having attended myriad web conferences over the years, I’ve heard most every prediction you can imagine. Some were a bit misguided (“Portals are the future direction of the Web!”) and others were spot on (“This Google thing seems to have legs…”), but far and away the most elusive one to get right has been “It’s the Year of Mobile!”... Read more

Blog Feb. 27, 2012 | Share

Putting the Mobile Future in Focus – 5 Stories that Will Shape the Mobile and Tablet Markets in 2012

Last week comScore announced the release of the 2012 Mobile Future in Focus report, a comprehensive view of the mobile and connected device landscape through an exploration of key trends driving smartphone adoption, mobile media usage in categories such as social networking and retail, mobile ecosystem dynamics, and shifts in multi-device digital media... Read more

Blog Nov. 15, 2011 | Share

The Rise of Digital Omnivores

In case you missed it, we recently released a study showing the first holistic analysis of cross-platform digital media consumption in the U.S., entitled Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits. The study brings together insights from across the comScore mobile suite of products... Read more

Blog Jun. 29, 2011 | Share

10 Things You Might Not Have Known about Digital Traffic Worldwide

To meet the demand for more measurement combining all sources of digital traffic, comScore recently announced the release of Device Essentials™, an exciting new solution providing insight into digital traffic coming from all types of devices on a global basis. Device Essentials utilizes comScore’s Unified Digital Measurement (UDM) methodology, which... Read more

Blog Jun. 8, 2011 | Share

comScore Data on Apple iOS Featured at WWDC

On Monday, we were especially pleased to see comScore’s data featured prominently in the keynote kicking off Apple’s Worldwide Developer Conference (WWDC) in San Francisco. There’s nothing like a 20’ tall pie chart to make a data wonk smile! Read more

Blog Jun. 3, 2011 | Share

comScore Releases Inaugural Data from Total Universe Report

comScore is excited to announce that we have released our first beta data set from the comScore Total Universe report, and we have some very interesting results to share. As background, the comScore Total Universe report provides audience measurement for 100 percent of a site’s traffic, including usage via mobile phones, apps, tablets and shared computers... Read more