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Blog Dec. 4, 2013 | Share

India’s Online Display Ad Landscape

A young and upwardly mobile population with growing income levels and increasing online penetration makes India a very lucrative online market. In line with this trend online advertising has seen a very healthy growth pattern in the last few years. Just in the last passed quarter more than 96 billion ad impressions were delivered across India’s websites.... Read more

By: Amarpal Singh Tags: Ad Impressions, Advertising, CPG, Marketing Research

Blog Nov. 26, 2013 | Share

Giving Thanks to Our Panelists This Holiday Season

While we at comScore are thankful for many things, I wanted to particularly extend our thanks to a group of folks responsible for helping comScore provide value to so many others: our 2 million global research panelists. Read more

By: Richard Weaver Tags: Privacy

Blog Nov. 21, 2013 | Share

Four Digital Trends to Watch this Holiday Shopping Season

The trees may not be trimmed nor the menorahs lit (yet!), but the 2013 online holiday shopping season is already well underway. While we’re predicting a combin ed 14-17% growth in holiday desktop e-commerce and mobile commerce vs. last year, we’re tempering our expectations a bit thanks to discretionary spending being squeezed and six fewer shopping... Read more

By: Kate Dreyer Tags: Black Friday, Holiday Shopping, m-Commerce, Pinterest, Retail

Blog Nov. 19, 2013 | Share Crystal Ball 5 Bold Predictions for the 2013 Holiday Season

Crystal Ball: 5 Bold Predictions for the 2013 Holiday Season

With Thanksgiving, Black Friday and Cyber Monday inching ever closer, the 2013 holiday season is nearly upon us. With many stakeholders eager to gain some foresight as to what this season might have in store, we at comScore decided to take out our crystal ball and make five bold predictions about what headlines w e’re likely to see by the time the... Read more

By: Adam Lella Tags: Black Friday, Cyber Monday, e-Commerce, Holiday Shopping, m-Commerce

Blog Nov. 18, 2013 | Share Measuring What Matters in Social Media

Measuring What Matters in Social Media

Rather than focusing on potential fans, savvy social brands hone in on quality activity and interactions. By using audience-centric social media metrics and competitive benchmarking, brands can better understand their performance and identify oppo rtunities to improve their social impact. Read more

By: Tania Yuki Tags: Engagement, Facebook, Social

Blog Nov. 12, 2013 | Share Jeff Hackett

Viewability + Audience: Why Digital Ad Growth Depends on the Link Between Pixels and People

I was lucky enough to join some of digital advertising’s best and brightest last week at the IAB’s Ad Ops Summit and comScore’s own Media Seller Roundtable, and those in attendance were treated to some valuable perspective about ad viewability and audience buying. I’ve spent the last 15 years in this industry and have seen quite a bit of change... Read more

By: Jeff Hackett Tags: Real Time Bidding, Viewability

Blog Nov. 4, 2013 | Share

Healthcare.gov: Traffic is Up Slightly, But Browsing and Enrollment is Down

After a decline in traffic to healthcare.gov during the third week of open enrollment, traffic increased during the beginning of week four as the number of unique visitors reached 500,000 per day for the first time since October 10th. Read more

By: Susan Engleson Tags: Government, Health, Web Analytics, Web Traffic

Blog Nov. 1, 2013 | Share

comScore Releases Top 50 U.S. Multi-Platform Properties for September 2013

comScore recently released its monthly ranking of U.S. web activity on desktop devices for the top online properties in September, and while these desktop rankings can tell us a great deal about consumer behavior on the Internet, it is becoming increasingly important to account for mobile (i.e. smartph one and tablet) activity for a more complete picture... Read more

By: Adam Lella Tags: Audience Measurement, Mobile, Multi-Platform, Rankings

Blog Oct. 24, 2013 | Share

Following Initial Fiasco, Healthcare.gov Website Conversions Jump as Traffic Surge Subsides

More than three weeks have passed since the Health Insurance Marketplace opened to the public, and following the initial spike of 2.5 million unique visitors on October 1st, comScore data indicates that traffic has steadily and dramatically declined ever since. Read more

By: Susan Engleson Tags: Audience Measurement

Blog Oct. 24, 2013 | Share Five Strategies for Effectively Marketing to the Multi-Platform Majority

Five Strategies for Effectively Marketing to the Multi-Platform Majority

In a world where multiple device usage is no longer the exception but the rule, the time has come for a new multi-platform approach to digital media measurement, planning, evaluation and optimization. Publishers, advertisers and marketers must be empowered with the right metrics to understand holistically how their audiences behave online if they are... Read more

By: Kate Dreyer Tags: Audience Measurement, Engagement, Mobile, Multi-Platform, Web Analytics

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