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Blog Jun. 15, 2011 | Share

The Network Effect: Facebook, Linkedin, Twitter & Tumblr Reach New Heights in May

With each passing month it seems that social networking becomes more deeply ingrained into our digital lives. If we take a look back at the past few years we can see just how pervasive it has become. Back in 2007, social networking represented about 1 out of every 12 minutes spent online, while today it accounts for 1 out of every 6 minutes. Read more

Blog Feb. 9, 2011 | Share

The Top 10 Digital Media Trends of 2010

comScore just released our annual U.S. Digital Year in Review report, which does a deep dive on key digital media trends of the year. 2010 was another great year for the digital media world, as we not only saw the industry claw its way back from the recession but through continued innovation it managed to expand and attract more consumer and advertising... Read more

Blog Jun. 3, 2010 | Share

What History Tells Us About Facebook’s Potential as a Search Engine

The number of searches conducted on Facebook has been surging over the past year, more than doubling to 647 Million searches in the US as of March. While their numbers still pale in comparison to the 10.5 billion searches generated on Google during the same month, Facebook’s footprint in search is significant enough that many in the search community... Read more

Blog Jan. 21, 2010 | Share

2009: Another Strong Year for Facebook

Last week comScore released our December 2009 U.S. Media Metrix data, which means of course that we can now look back at 2009 and take stock of what happened in the digital world during the past year. We’re in the process of summarizing these key stories right now and we’ll be releasing The 2009 U.S. Digital Year in Review report in the coming weeks.... Read more

Blog Dec. 15, 2009 | Share

Facebook Surpasses 100 Million U.S. Visitors in November!

comScore just released its November 2009 Media Metrix data, which shows an important milestone being reached by a very popular social networking site. For the first time in its history, surpassed 100 million monthly U.S. visitors joining a very select list of web properties reaching such a threshold (the others are Google Sites, Yahoo!... Read more

Blog Nov. 27, 2007 | Share

Display Advertising on MySpace and Facebook

As promised in an earlier blog post, I want to share with you an analysis of the display advertising delivered on MySpace and Facebook that I recently presented at the Forrester Consumer Forum. Read more

Blog Oct. 26, 2007 | Share

Consumer Trends in Social Networking

Recently, I spoke at the Forrester Consumer Forum here in Chicago, titled “Winning in a World Transformed by Social Technologies.” I’d like to share with you some of the findings from my presentation, which focused on consumer trends in social networking. Read more