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Blog Sep. 4, 2008 | Share

The Myth of Static IP

I’ve run into a handful of cases lately where distinct IP Address counts have been offered as evidence that comScore’s numbers underrepresented an audience. These are very easy cases to address, but their increasing frequency made me wonder if the “Myth of Static IP” – that IPs will become equivalent to Users – was undergoing some sort of revival. Read more

By: Cameron Meierhoefer Tags: Audience Measurement

Blog Oct. 5, 2007 | Share

IAB and MRC Work Together to Draft Audience Reach Definition Guidelines

The IAB and the MRC are working on a document with the working title, IAB Audience Reach Measurement Guidelines. The arduous work of crafting and wordsmithing is going on under the auspices of the IAB Audience Measurement Work Group, and the leadership of MRC Executive Director George Ivie (he’s the guy putting pen to paper). Read more

By: Josh Chasin Tags: Audience Measurement

Blog Oct. 3, 2007 | Share

comScore Begins MRC Audit

The Media Rating Council (MRC) was founded in 1964 as an outgrowth of congressional hearings, with the mandate of auditing and accrediting audience measurement companies in the US. They accredit Nielsen TV ratings, Arbitron radio ratings, MRI’s magazine ratings, and Scarborough’s newspaper ratings, among others. Read more

By: Josh Chasin Tags: Audience Measurement

Blog Jun. 6, 2007 | Share

comScore's Cookie Deletion White Paper Now Available

comScore's cookie deletion white paper is now available to the public. This white paper goes into much greater detail than previously released, and is a must-read for those serious about understanding Web measurement. Please visit <a href="http://www.comscore.com/request/cookie_deletion.asp">www.comscore.com/request/cookie_deletion.asp</a>... Read more

By: Magid M. Abraham, Ph.D. Tags: Audience Measurement, Cookies, Marketing Research, Web Analytics, Web Traffic

Blog May. 30, 2007 | Share

From “Goat” to “Hero”: The Saga of the IAB Summit

Who would have thought, a few weeks ago, that Randy Rothenberg, President & CEO of the IAB, would refer to comScore and Netratings as “the heroes of the interactive marketing and media ecosystem”? Read more

By: Magid M. Abraham, Ph.D. Tags: Audience Measurement, Cookies, Marketing Research, Web Analytics, Web Traffic

Blog May. 21, 2007 | Share

Younger Consumers Receptive to Advertising on User-Generated Content Sites

In light of the rumors swirling around Yahoo's potential acquisition of Bebo, I thought it would be interesting to take a look at a recent comScore study of consumers' receptivity to advertising in different media formats. Read more

By: Gian Fulgoni Tags: Advertising, Audience Measurement, Demographics, Yahoo

Blog Apr. 25, 2007 | Share

comScore Responds to IAB Open Letter

Recently, comScore was asked by the IAB to provide clearer transparency with regards to our panel methods for measuring the size of online audiences. comScore welcomes the objective outlined in the IAB Open Letter. We have already had positive and productive discussions with the IAB to initiate a thoughtful and cooperative process for achieving greater... Read more

By: Magid M. Abraham, Ph.D. Tags: Audience Measurement, Cookies, Internet Use, Marketing Research, Web Analytics, Web Traffic

Blog Apr. 23, 2007 | Share

comScore Cookie Deletion Study and its Implications for Internet Audience Measurement

Hello, I’m Magid Abraham, and I’m the co-founder, president and CEO of comScore. Here on comScore Voices, I hope to share insight on the latest trends and advances in digital media measurement. Read more

By: Magid M. Abraham, Ph.D. Tags: Audience Measurement, Cookies, Internet Use, Marketing Research, Web Analytics, Web Traffic

Blog Apr. 10, 2007 | Share

Firefox vs. Internet Explorer

Welcome to my first posting on comScore Voices. Here, I’ll take the opportunity to discuss topics and provide information that I hope will be relevant – and valuable – to anyone who is keenly interested in the continued development of the Internet as a powerful platform for consumers and marketers alike. I’ll also share some of the more important... Read more

By: Gian Fulgoni Tags: Audience Measurement, Demographics, Rankings

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