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Blog Apr. 22, 2009 | Share

On Branding Versus Direct Response Advertising

A few weeks ago, I had the pleasure of doing the kickoff keynote presentation at OMMA Global Hollywood and then participated on a panel discussing the state of the advertising industry. We touched on the relative merits of direct response versus branding advertising. Read more

Blog Apr. 15, 2009 | Share

Breaking News (and Making News): Twitter Surges 131% in March to 9.3 Million U.S. Visitors!

Last week, Sarah Radwanick posted to the comScore blog about Twitter’s exponential growth curve during the past twelve months, and that the growth appeared to be driven by older Internet users. The post set off a firestorm of commentary to say the least, generating dozens of comments on our blog, pages upon pages of retweets on Twitter, and several... Read more

Blog Apr. 13, 2009 | Share

Auto Advertisers Go Digital: Doing a Good Job

Based on the results of a study comScore released two weeks ago regarding the state of automotive online advertising, we know that the industry has continued with strong online marketing efforts for SUV models - even in the face of severe financial difficulties during the current economic downturn. Read more

Blog Apr. 13, 2009 | Share

Banners Still Having a Banner Quarter

I was looking over the most recent online ad data from the Internet Advertising Bureau and discovered some rather interesting facts. The IAB and Price Waterhouse Coopers (who compiled the data) reported that display-related advertising spending in Q4 2008 declined by 4.3% versus the corresponding quarter a year ago. Read more

Blog Apr. 10, 2009 | Share

Is Silicon Valley a Systemic Risk?

This WSJ article caught my eye and, at first, I couldn’t believe what I was reading. How on earth could the government think that VC firms represent a systemic risk to the financial system? Has the pendulum swung so far that the government now thinks that any financial entity is a potential threat to the stability of the financial markets and needs... Read more

Blog Apr. 10, 2009 | Share

comScorians Recognized at the 2009 ARF Annual Conference

I’m delighted to report that at the annual Advertising Research Conference in New York last week, comScorians were the recipients of numerous awards. Read more

Blog Apr. 7, 2009 | Share

Twitter Traffic Explodes...And Not Being Driven by the Usual Suspects!

Twitter seems to be just about everywhere these days, infiltrating pop culture and challenging traditional communication channels as people answer the simple Twitter question, “What are you doing?” Many people have hopped on the Twitter bandwagon - from businesses to celebrities to professional sports players to President Obama. Read more

Blog Apr. 2, 2009 | Share

How About Citing Some Valid and Relevant Research About the Effectiveness of Online Advertising in this Debate

A debate about the prospects of online advertising has been raging at TechCrunch following a guest post by Wharton Professor Eric Clemons titled “Why Advertising Is Failing on the Internet.” Read more

Blog Mar. 30, 2009 | Share

Getting Beyond Big – and How to Make 14 Billion Video Streams a Month Count

Fourteen billion is a big number, and we like big numbers. They have impact. They are bold. They make great headlines (see above). But when it comes to making online video audiences targetable and valuable, big sweeping numbers can mislead us into thinking that video is complicated, or that streamers are somehow hard to reach in meaningful, measurable... Read more

Blog Mar. 27, 2009 | Share

OMMA Global-Hollywood

I had the pleasure of giving the opening keynote at the OMMA Global-Hollywood Conference in Los Angeles on Monday. I thought my presentation was well received and detailed comScore research showing that display advertising can generate increases in site visitation, trademark search, and both offline and online sales - even in the presence of minimal... Read more