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Blog Aug. 1, 2008 | Share

One Million Trees and Counting

I’m proud to tell you that on Tuesday comScore announced that it will be sponsoring the planting of more than one million trees through its new initiative, comScore Trees for Knowledge. The trees will be planted in developing nations across the globe as part of the incentive program that comScore uses to recruit and retain Internet users for its global... Read more

Blog Jul. 28, 2008 | Share

Consider Both Sales Lift and Reach When Using Online Advertising to Grow Offline Sales

Last week, I gave a keynote address at the 4th Annual ShopLocal Summit. ShopLocal.com is a multi-channel marketplace that houses online and offline retailer promo information. With an increasing number of retailers turning to ShopLocal.com, it has become increasingly important for retailers to not only understand the online marketplace but also how... Read more

Blog Jul. 21, 2008 | Share

What Are Your Segments Doing Online?

Hello, my name is Steve Dennen, and I am a vice president of product management at comScore. I recently was interviewed by Steve Smith in his Behavioral Insider column at MediaPost, and thought I'd share the link with you here on the comScore blog. We discussed cross-media measurement, online/offline media planning and comScore Segment Metrix - click... Read more

Blog Jul. 18, 2008 | Share

Moody's Gets Online

Back in November of last year, I wrote a blog post suggesting that the use of the “same store sales” metric as a barometer of retail health could lead to erroneous conclusions regarding the performance of individual retailers or the retail economy in general. Read more

Blog Jul. 16, 2008 | Share

Gas Prices Drive “Hybrid” Searches

In my last post, I wrote about how high gas prices affected traffic to GasBuddy.com and searches for “Gas Prices.” It turns out that skyrocketing gas prices also have a big impact on the number of searches phrases containing “Hybrid,” such as “Hybrid Cars,” “Hybrid Vehicles” or “Hybrid SUVs.” There were 2.74 million searches including... Read more

Blog Jul. 2, 2008 | Share

Ad Industry Reacts to New Online Media Planning Tools

The online advertising industry has been buzzing over the recent introduction of a couple of new media planning tools and whether or not they had the potential to shake up the industry. Read more

Blog Jun. 30, 2008 | Share

The Wizard of Oz had it right…

Hi, I’m Edward Hunter. I’ve been a gamer for many years and now have the perfect job working with comScore clients in the gaming industry. Read more

Blog Jun. 24, 2008 | Share

WidgetWebExpo — A Year Later

Last week, I spoke at a widget conference, WidgetWebExpo. The prior (and only other) time I’ve spoken at a conference on this topic was a year ago. At that time, widgets were just starting to get legs, so to speak, and we had just introduced a service to measure them, comScore Widget Metrix. Read more

Blog Jun. 20, 2008 | Share

comScore Radiohead Study Becomes Foundation of Harvard Business School Case Study

Many of the readers of this blog will probably remember comScore’s report on Radiohead’s “pay what you want” distribution model for their 2007 album “In Rainbows” back in November. The results of this study precipitated a lively debate in the blogosphere on the merits of this groundbreaking approach to music sales. Read more

Blog Jun. 18, 2008 | Share

Do GRPs Have a Place in Online Media?

In the fall of 1980, as a second-half senior at NYU, I was taking a class called Advertising and Media Planning. I'd already begun working part-time at Arbitron, so I thought I knew a thing or two. On the midterm, one of the questions was: "Define Gross Rating Points." I confidently answered: "reach times frequency." But the professor... Read more