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Blog Feb. 21, 2008 | Share

The Ugly Reality of Using Site Server Data for Media Planning

Kevin Mannion’s January 25 blog about engagement metrics on MediaPost’s Online Metrics Insider raises some interesting issues about online measurement, but fails to address the inability of site server data to provide any of the key people-based metrics that are needed for online media planning and analysis. In the world of online media, I never... Read more

Blog Feb. 19, 2008 | Share

E-marketing Effectiveness Benchmarks for the Pharmaceutical Industry

At the recent ePharma Summit in Philadelphia, Evolution Road’s Paul Ivans and I presented our consumer e-marketing effectiveness benchmarks for the pharmaceutical industry. Read more

Blog Feb. 15, 2008 | Share

Interactive Treemap of the Internet

Juice Analytics, a comScore vendor, recently prepared an intriguing treemap of the Internet using our data to showcase their abilities. Read more

Blog Feb. 14, 2008 | Share

The Internet is a Gamechanger in the 2008 Presidential Race

Like many of you, I’ve been following the 2008 presidential primary season with great interest. And while the first non-incumbent election in decades has made the early races even more intriguing than usual, it’s especially exciting for me to see the very important role the Internet has played in shaping the course of the primaries. Read more

Blog Feb. 13, 2008 | Share

Recent Interview with Eric Enge

I was recently interviewed by Eric Enge at Stone Temple Consulting about the search industry. We cover a lot of issues focused around the evolution of search as a marketing vehicle. Read more

Blog Feb. 12, 2008 | Share

Radiohead Redux

Many of the readers of this blog will probably remember the firestorm caused by comScore’s release of statistics regarding Radiohead’s unique online offer to “pay what you want” to download their new album, “In Rainbows.” comScore’s data showed that about 62% of the people who had initiated a download of the album did so without being... Read more

Blog Feb. 8, 2008 | Share

Where The Buys Are: Ads Live On Pages

Last week I was meeting with a client (Hi, Marlene!) when we started talking about the demographic composition of an entity's audience for Unique Visitors (UVs), as opposed to Page Views (PVs). As you can imagine, when you're chief research officer at comScore, you go to a lot of meetings where clients want to talk about... how can I put this delicately...... Read more

Blog Feb. 8, 2008 | Share

Davos Moment #4

My fourth Davos moment came when Magid and I participated in a three-hour exercise where we were essentially tasked with finding a formula for peace in the Middle East. Upon entering the meeting room, we were each assigned to random groups. Each group was given a set of facts about the fictional country, which loosely resembled Iran, Iraq, the UAE and... Read more

Blog Feb. 6, 2008 | Share

Researchware is not Spyware

For good reason, concerns about privacy and data security have become an increasingly visible issue for the marketing industry in recent years – perhaps most notably in the online sector. The unprecedented access to data provides innumerable benefits to both consumers and businesses alike. It also demands a great deal of responsibility regarding how... Read more

Blog Feb. 5, 2008 | Share

Entering the “promised” land of behavioral targeting

With behavioural targeting, the Internet is finally beginning to deliver on some of the promises made to advertisers more than a decade ago. Leading web companies are literally “buying into” behavioural targeting. In 2007, AOL spent around $200 million for Tacoda, Yahoo! plunked down $300 million for Blue Lithium, Google paid $3.1 billion for Double... Read more