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Blog Apr. 29, 2010 | Share

Don’t Just Tell Me, Entertain Me! - Transmedia in Advertising

As we further explore the possibilities of cross media advertising, we are beginning to see that the value of “transmedia” as a strategy that can assist marketers in leveraging the unique benefits of multiple platforms and activate deep brand experiences that entertain and invite participation and engagement from its viewers. Read more

Blog Apr. 27, 2010 | Share

The Resurgence in the U.S. Online Auto Insurance Industry

To say that the U.S. online auto insurance industry grew last year would be an understatement. It didn’t just grow – it erupted like Iceland’s Eyjafjallajokull volcano. Ok, maybe I’m being a little dramatic, but it certainly seemed that way in light of the sluggish year that 2008 represented in the market. And much like the Eyjafjallajokull... Read more

Blog Apr. 22, 2010 | Share

A Look Back at the Digital Year in Canada

Last week comScore released the Canada 2009 Digital Year in Review, a report covering the top trends that have shaped the Canadian digital media landscape in the past year, as well as a look ahead to what will be important to the industry throughout 2010. The report analyzes overarching trends including Internet usage and engagement, online advertising,... Read more

Blog Apr. 9, 2010 | Share

Four Times Zero Is Still Zero

I recently moderated a panel at OMMA Global San Francisco titled "Will Online Advertising Ever Deliver on the Promise of Precision?" The panel discussion focused on the growing use of data in identifying and buying targeted audiences. The session was prompted by a post on Metrics Insider authored by Michael Andrew, Director of Search and Analytics... Read more

Blog Apr. 7, 2010 | Share

Unified Digital Measurement™: Not Just Another Pretty (Hybrid) Face

By now, many in the digital space have heard of comScore’s Media Metrix 360 initiative. This represented a major enhancement to comScore’s original panel-only audience measurement approach, where we blend server side data with our panel data to create a more holistic, comprehensive and granular view of the digital landscape. What might not be so... Read more

Blog Apr. 5, 2010 | Share

comScore Debuts Video Measurement in Asia-Pac

Last week, comScore announced the launch of our video measurement service in six markets in the Asia-Pacific region - Australia, China, Hong Kong, Japan, Malaysia and Singapore - expanding our measurement capabilities in these dynamic global Internet markets. With nearly half the world’s Internet population residing in Asia, the region offers a wealth... Read more

Blog Mar. 31, 2010 | Share

The Varying Impact of Ad Frequency in the Digital Environment

Last week at the annual ARF Re:Think conference in New York, Hernan Lopez, President of .Fox Networks, and I presented an analysis of four ad campaigns run on the .Fox Network in the U.K that were evaluated using the comScore AdEffx™ platform. One of the campaigns used only video ads, one used a combination of video and display, while two campaigns... Read more

Blog Mar. 30, 2010 | Share

The Relaunch of Syfy: When Search Shapes the Brand

How do you define a "brand?" Traditionally when you think of a brand, you might envision a logo, a sponsorship, perhaps even an ad campaign. The American Marketing Association defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers... Read more

Blog Mar. 29, 2010 | Share

Four Ways to Improve Display Advertising

Last week I spoke at the annual ARF Re:Think Conference on the topic of how to improve the monetization of display ads. It’s a common refrain in our industry that, despite the many virtues of the Internet, on a relative basis digital ad spending continues to lag other media. While consumers spend more than 20% of their media consumption time online,... Read more

Blog Mar. 16, 2010 | Share

Chatroulette Takes the College Crowd by Storm

If you’ve been paying attention to the blogs over the past month, you’ve probably started noticing an increasing focus on (and maybe even an obsession with?) Chatroulette. For those who don’t already know, it’s a new video chat service that randomly assigns users video chat partners anywhere around the globe, an experience that can, in theory,... Read more