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Blog Oct. 12, 2007 | Share

The Now is Time

Advertising, it turns out, is a lot like physics; they’re both all about time and space. Newspaper, magazine, billboard, and place-based advertisers buy space; TV and radio advertisers buy time. The online business originally aligned around a spatial construct (banner ads defined by area with two dimensions, and existing on a page); but increasingly,... Read more

Blog Oct. 9, 2007 | Share

A Metric for Every Reason

Much has been written about how new Internet technologies are making page view measurement less relevant when comparing consumer interaction with different Web sites. Many parties suggest replacing the page view with a measure of engagement. Read more

Blog Oct. 5, 2007 | Share

IAB and MRC Work Together to Draft Audience Reach Definition Guidelines

The IAB and the MRC are working on a document with the working title, IAB Audience Reach Measurement Guidelines. The arduous work of crafting and wordsmithing is going on under the auspices of the IAB Audience Measurement Work Group, and the leadership of MRC Executive Director George Ivie (he’s the guy putting pen to paper). Read more

Blog Oct. 4, 2007 | Share

ARF Holds Kickoff Meeting for Online Research Quality Council (ORQC)

Much has been written in recent weeks about client concerns over the quality of market research work conducted using online “access panels.” (That’s the term popular in Europe, describing an online panel from which survey respondents may be drawn.) Concern seems centered on two key issues: (1) the problem of so-called “professional respondents;”... Read more

Blog Oct. 3, 2007 | Share

comScore Begins MRC Audit

The Media Rating Council (MRC) was founded in 1964 as an outgrowth of congressional hearings, with the mandate of auditing and accrediting audience measurement companies in the US. They accredit Nielsen TV ratings, Arbitron radio ratings, MRI’s magazine ratings, and Scarborough’s newspaper ratings, among others. Read more

Blog Oct. 2, 2007 | Share

News From the Research Trenches

I joined comScore as Chief Research officer on May 30, but this is my first post to the comScore blog. I’ve spent a lot of time these past three months meeting with clients and working with industry groups (e.g., MRC, IAB, and ARF), hearing first hand about your perspective on the hot issues in Internet audience measurement and online metrics. As... Read more

Blog Sep. 11, 2007 | Share

An Embarrassment of Riches

Josh Chasin, our Chief Research Officer, has taken the leap as a columnist, contributing the Online Metrics Insider column for MediaPost Publications. In his first post, he provides a review, at breakneck speed, of the state-of-the-metrics industry. Josh helps put most of the key issues in our industry into neat perspective. I highly recommend you give... Read more

Blog Aug. 13, 2007 | Share

How the Availability of Information Impacts Marketing Spending

With comScore’s IPO successfully completed and our company now well established as the leading supplier of digital marketing intelligence to more than 700 clients, I occasionally find myself thinking nostalgically back to August 1999, when Magid Abraham and I founded comScore. Read more

Blog Jul. 24, 2007 | Share

Young Adults and Newspapers

I found it ironic last week when I read the headline in Monday’s New York Times, “Young Adults are Giving Newspapers Scant Notice,” because there I was, a young adult, reading this newspaper article. Well, sort of. I actually caught the article online, so maybe it was technically true that I was giving the newspaper scant notice. Read more

Blog Jul. 20, 2007 | Share

Beckham in the States: From the Cosmos to the Galaxy

Hello, my name is Jamie Gavin, and I am the newest member of the comScore marketing and communications team based in our London office. As an Englishman, I am obviously a MASSIVE football (no, NOT soccer!) fan, and what better time to make the trip across the Atlantic than on the tailcoats of one of the greatest Englishmen to ever play the game. Read more