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Blog Dec. 7, 2009 | Share

No Time to Lose for Online Retailers

One of the fascinating things that’s become clear this holiday shopping season is that many retailers launched their marketing programs earlier this year, with a strong emphasis on price discounts and other financial incentives such as free shipping. I think retailers entered the season knowing that consumers were cash strapped and so offered a wide... Read more

Blog Dec. 1, 2009 | Share

Thanksgiving Weekend Continues Strong Momentum for Online Holiday Shopping

We just tabulated the holiday spending totals for the Saturday and Sunday of Thanksgiving Weekend (Nov. 28-29) and saw continued growth in online consumer spending after the double-digit gains of Thanksgiving Day (+10% vs. year ago to $318 million) and Black Friday (+11% vs. year ago to $595 million). Saturday and Sunday combined to show a growth rate... Read more

Blog Dec. 1, 2009 | Share

Guaranteed Audience Buys: What's Promised Isn't Always What's Delivered

One of the promises of the Internet is the ability to target an exact individual. After all, unlike radio or TV, where messages are simultaneously broadcast to a broad audience, online advertising is served one impression at a time. Theoretically, if you know who the user is, you can perfectly target your message, or choose not to deliver it at all.... Read more

Blog Nov. 24, 2009 | Share

comScore Gets On the Map in Istanbul!

This past week I had the unique privilege of speaking at Google Day in Istanbul, Turkey. I’ll be honest – when I first agreed to take on this speaking engagement, I was a little apprehensive. This would be my first trip to Istanbul, and I’ll admit that my knowledge of the country was fairly limited. In addition to not knowing much about the... Read more

Blog Nov. 4, 2009 | Share

Page Load Performance Can Affect Consumer Behavior: How Does Your Site Measure Up?

I am very excited to announce that comScore recently introduced a new capability for measuring page load data, which allows Web site operators to benchmark the performance of their sites vs. their competitors. This new capability was made feasible through a software upgrade that allows us to record each time a web page fully loads and the amount of... Read more

Blog Oct. 28, 2009 | Share

Collegiate Entrepreneurs Offer Hope for Long-Term Economic Recovery

This past Saturday, I was invited back to speak at this year’s annual conference of the Collegiate Entrepreneurs’ Association (CEO) in Chicago’s McCormick Place. CEO was founded in 1997 by Dr. Gerry Hills, then an entrepreneurial professor at the University of Illinois at Chicago, who had worked tirelessly since 1983 to establish the organization.... Read more

Blog Oct. 26, 2009 | Share

Forget the “Click” – How the Click-Thru Metric is Holding Back Digital Media Spend

One recent comScore study revealed that the view-through impact of online display ads can have the same impact on sales as what has traditionally been ascribed to TV ads. Read more

Blog Oct. 21, 2009 | Share

comScore Wins 2009 Chicago Innovation Award

Last night comScore was a proud recipient of the Chicago Innovation Awards, which celebrates the creative spirit of the Chicago region by recognizing and honoring the city’s most innovative new products and services. Read more