Search and Filter

Blog Mar. 27, 2009 | Share

OMMA Global-Hollywood

I had the pleasure of giving the opening keynote at the OMMA Global-Hollywood Conference in Los Angeles on Monday. I thought my presentation was well received and detailed comScore research showing that display advertising can generate increases in site visitation, trademark search, and both offline and online sales - even in the presence of minimal... Read more

Blog Mar. 25, 2009 | Share

SES New York Wrap Up

Earlier this week I had the opportunity to present at the SES NYC show on a session called “Searching for a Solution: The Impact of Today’s Economy on The Search Landscape”. Overall, the show was very well attended with many great questions that were raised afterward. Invariably, a key theme was what impact the economy was having on search and... Read more

Blog Mar. 12, 2009 | Share

Power to the People

For more than ten years, there have been debates in the Internet measurement space about panel-centric versus server-centric measurement. Recently the IAB released its Audience Reach Measurement Guidelines, a document two years in the making that will go a long way toward clarifying the measurement issues. Read more

Blog Mar. 4, 2009 | Share

Everton: The People's Club

It would seem that out of all U.K. visitors to, 46.8 percent come from the North West, compared to just 16.8 percent of all U.K. visitors to! These numbers are based on 3 months worth of data rolled-up into a single month average (in this case ending January 2009). Read more

Blog Mar. 2, 2009 | Share

Traffic With Sleeves

Recently, a certain blanket with sleeves - otherwise known as the Snuggie - has become a national phenomenon, infiltrating pop culture with its ubiquitous infomercial, celebrity Snuggie sightings and Facebook groups. Read more

Blog Feb. 11, 2009 | Share

Cookies Still Food for Thought for Online Advertisers in Europe

At the WARC “Measuring Advertising Performance” conference at the Royal Garden Hotel here in London last week, comScore’s SVP and Managing Director of Europe, Mike Read, presented a very digestible overview of the current tools available to advertisers and agency planners in the online arena. Read more

Blog Feb. 4, 2009 | Share

comScore Waves Goodbye to '08, Looks Ahead to '09

It’s often been said, you can't know where you’re going until you know where you’ve been. Even in the rapidly-evolving world of digital media, this phrase rings true. Read more

Blog Jan. 28, 2009 | Share

It's time to close the loop for gaming ads

It’s not that big of a history lesson, but online ads have evolved from novelty to absolute bedrock; they are now a part of many major brands’ ad spend. As soon as this became status quo, advertisers began to demand planning tools to find the right audiences for campaigns, and the industry responded. Then, the next logical demand was issued: give... Read more

Blog Jan. 19, 2009 | Share

Why is Google's Market Share in Hitwise Data So Much Higher than in comScore's?

I occasionally get asked this question, and I usually answer that different methodologies may produce different estimates. But I know that doesn’t really get at the heart of the matter. Read more

Blog Dec. 16, 2008 | Share

2009: The Epoch of Extended Web Content

Once upon a time, accessing content on the Web required the digital consumer to be tethered to their desktop computer, which was in turn attached to a phone line that enabled access to the Internet at blazing 56K speeds. The web-accessing Neanderthal soon became more upright with the widespread availability of broadband access Read more