Search and Filter

United States
Blog Jun. 24, 2008 | Share

WidgetWebExpo — A Year Later

Last week, I spoke at a widget conference, WidgetWebExpo. The prior (and only other) time I’ve spoken at a conference on this topic was a year ago. At that time, widgets were just starting to get legs, so to speak, and we had just introduced a service to measure them, comScore Widget Metrix. Read more

Blog Jun. 20, 2008 | Share

comScore Radiohead Study Becomes Foundation of Harvard Business School Case Study

Many of the readers of this blog will probably remember comScore’s report on Radiohead’s “pay what you want” distribution model for their 2007 album “In Rainbows” back in November. The results of this study precipitated a lively debate in the blogosphere on the merits of this groundbreaking approach to music sales. Read more

Blog Jun. 18, 2008 | Share

Do GRPs Have a Place in Online Media?

In the fall of 1980, as a second-half senior at NYU, I was taking a class called Advertising and Media Planning. I'd already begun working part-time at Arbitron, so I thought I knew a thing or two. On the midterm, one of the questions was: "Define Gross Rating Points." I confidently answered: "reach times frequency." But the professor... Read more

Blog Jun. 16, 2008 | Share

High Gas Prices Drive Consumers to Find Deals on the Internet

Hello, my name is Ian Eccleston from the Marketing Communications department at comScore. I'd like to share with you some rather interesting comScore data related to rocketing gas prices. Read more

Blog Jun. 11, 2008 | Share

comScore Rings Up Mobile

Hi, I'm Will Hodgman one of the founders, along with Seamus McAteer, of M:Metrics. Now that M:Metrics is a part of comScore, I have to say that I feel like I have come home, again. In 1999, my first company – Ad Relevance - was bought by Media Metrix. Now, nine years later, comScore, which bought Media Metrix in 2002, buys M:Metrics. Read more

Blog May. 30, 2008 | Share

Interview with Poppy Harlow of CNN

While in New York for the NASDAQ Opening Bell Ceremony last week, I had the opportunity to sit down for an interview with reporter Poppy Harlow. We talked about everything from Google’s paid click data to the many ways in which the world’s leading companies use comScore data. Read more

Blog May. 28, 2008 | Share

Click-Through Rates for Universal Search

In previous posts, I looked at the emergence of universal search as well as the types of universal search results. Now let’s take a look at how consumers interact with the universal search results page and how they click. Read more

Blog May. 23, 2008 | Share

comScore Rings the Opening Bell at NASDAQ

I'm very proud to tell you that comScore rang the opening bell at the NASDAQ this morning. It is a special day for comScore, and I'd like to sincerely thank all of the comScore employees and clients that helped us get to this point. Read more

Blog May. 20, 2008 | Share

Mad Money's Jim Cramer Affirms Accuracy of comScore's Paid Click Data

Last Friday, Jim Cramer invited me to be on his show - Mad Money on CNBC - to discuss how some financial analysts misinterpreted comScore's paid click data and used our U.S. data to incorrectly draw conclusions about Google's world-wide performance. Read more

Blog Apr. 30, 2008 | Share

Types and Share of Universal Search Results

In January, I examined search results during a single week on Google. During that time, 17% of all results were universal search results, and 58% of those who searched Google saw a universal result at least one time. By a large margin, most saw video and news, followed by images and maps/stocks/weather. Maps constitute the majority of that final bucket... Read more