Blog

Search and Filter

Blog Nov. 20, 2008 | Share

Ernst and Young Entrepreneur of the Year Conference

As the wife of the CEO, I don’t often do this, but this past weekend was not only fun, but inspiring. I’ve just had the pleasure of attending the annual Ernst and Young Entrepreneur of the Year Conference with comScore’s leaders, Magid and Gian, and Gian’s wife Sarinda. Read more

Blog Nov. 11, 2008 | Share

Collegiate Entrepreneurs Association

Last Saturday morning (at 8:30 am!), I delivered a keynote presentation at the annual meeting of the Collegiate Entrepreneurs’ Association (CEO) in Chicago’s McCormick Place. Read more

Blog Nov. 10, 2008 | Share

Auto Site Visitor Data Strong Leading Indicator for U.S. Auto Sales

With the credit squeeze, looming recession and high gas prices affecting U.S. consumer behavior, we are increasingly being greeted with ugly headlines foretelling the failures of several core American industries, with the U.S. auto industry at the top of this list of struggling sectors. Read more

Blog Nov. 4, 2008 | Share

Whither the Click?

Last month, the IAB invited me to present a summary of comScore's Q2 2008 e-commerce trends as part of an IAB webinar where the IAB released their Q2 online ad spending data. Read more

Blog Oct. 16, 2008 | Share

comScore: The World's Fastest Growing Market Research Firm

Last month, as part of their 12th annual report on growth rates of the world’s largest market research firms, Inside Research recognized comScore as the fastest growing global market research firm over the last five years. Read more

Blog Oct. 9, 2008 | Share

Who's Right?

One of the longest running debates in the digital world is over audience measurement methodologies. Despite the fact that advertisers and their agencies largely discount Web site server-based claims of the number of unique visitors in favor of panel-based measurement of audiences, some site operators still publicly complain about panel-based measurement... Read more

Blog Sep. 12, 2008 | Share

Where is Webvan when you need them?

Internet veterans will recall Webvan, the failed online attempt to offer home delivery of groceries. Before folding in July 2001, Webvan burned through about $1 billion in capital. Read more

Blog Sep. 4, 2008 | Share

The Myth of Static IP

I’ve run into a handful of cases lately where distinct IP Address counts have been offered as evidence that comScore’s numbers underrepresented an audience. These are very easy cases to address, but their increasing frequency made me wonder if the “Myth of Static IP” – that IPs will become equivalent to Users – was undergoing some sort of revival. Read more

Blog Aug. 25, 2008 | Share

Credit Angst Still a Problem for Subprime Borrowers

As senior director in the financial services group at comScore, I’ve spent a lot of time in the past several months examining changes in consumers’ online banking and credit card behavior. Earlier this month my colleagues and I hosted a webinar entitled, “comScore Industry Insights: Credit Cards and Banking” that highlighted some pretty interesting... Read more