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Blog Dec. 2, 2008 | Share

A Tipping Point for Online Coupons?

I’ve often wondered if and when the Internet would become a major distribution medium for cents-off coupons issued by CPG manufacturers. Sure, I realize that there are concerns about the possibility of fraud if hackers figured out some way to print millions of coupons and some unscrupulous retailer tried to submit them for redemption. But, since the... Read more

Blog Nov. 24, 2008 | Share

The 2008 JEGI Growth Conference

On Thursday November 14, I delivered a keynote presentation at the Jordan Edmiston Group’s 2008 Growth Conference in New York. Read more

Blog Nov. 20, 2008 | Share

Ernst and Young Entrepreneur of the Year Conference

As the wife of the CEO, I don’t often do this, but this past weekend was not only fun, but inspiring. I’ve just had the pleasure of attending the annual Ernst and Young Entrepreneur of the Year Conference with comScore’s leaders, Magid and Gian, and Gian’s wife Sarinda. Read more

Blog Nov. 11, 2008 | Share

Collegiate Entrepreneurs Association

Last Saturday morning (at 8:30 am!), I delivered a keynote presentation at the annual meeting of the Collegiate Entrepreneurs’ Association (CEO) in Chicago’s McCormick Place. Read more

Blog Nov. 10, 2008 | Share

Auto Site Visitor Data Strong Leading Indicator for U.S. Auto Sales

With the credit squeeze, looming recession and high gas prices affecting U.S. consumer behavior, we are increasingly being greeted with ugly headlines foretelling the failures of several core American industries, with the U.S. auto industry at the top of this list of struggling sectors. Read more

Blog Nov. 4, 2008 | Share

Whither the Click?

Last month, the IAB invited me to present a summary of comScore's Q2 2008 e-commerce trends as part of an IAB webinar where the IAB released their Q2 online ad spending data. Read more

Blog Oct. 16, 2008 | Share

comScore: The World's Fastest Growing Market Research Firm

Last month, as part of their 12th annual report on growth rates of the world’s largest market research firms, Inside Research recognized comScore as the fastest growing global market research firm over the last five years. Read more

Blog Oct. 9, 2008 | Share

Who's Right?

One of the longest running debates in the digital world is over audience measurement methodologies. Despite the fact that advertisers and their agencies largely discount Web site server-based claims of the number of unique visitors in favor of panel-based measurement of audiences, some site operators still publicly complain about panel-based measurement... Read more

Blog Sep. 12, 2008 | Share

Where is Webvan when you need them?

Internet veterans will recall Webvan, the failed online attempt to offer home delivery of groceries. Before folding in July 2001, Webvan burned through about $1 billion in capital. Read more