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Blog Sep. 4, 2008 | Share

The Myth of Static IP

I’ve run into a handful of cases lately where distinct IP Address counts have been offered as evidence that comScore’s numbers underrepresented an audience. These are very easy cases to address, but their increasing frequency made me wonder if the “Myth of Static IP” – that IPs will become equivalent to Users – was undergoing some sort of revival. Read more

Blog Aug. 25, 2008 | Share

Credit Angst Still a Problem for Subprime Borrowers

As senior director in the financial services group at comScore, I’ve spent a lot of time in the past several months examining changes in consumers’ online banking and credit card behavior. Earlier this month my colleagues and I hosted a webinar entitled, “comScore Industry Insights: Credit Cards and Banking” that highlighted some pretty interesting... Read more

Blog Aug. 19, 2008 | Share

In Praise of Online Advertising

In my last Metrics Insider column, I wrote about the question of how advertising works. The column generated some great comments, and I got some very thoughtful responses via email; some of you even sent me papers on different components of ad effectiveness measurement. This week, I want to revisit the topic, and perhaps amplify a few points. Read more

Blog Aug. 15, 2008 | Share

Euro2008 Sends Flood of Traffic to (Union of European Football Associations’ site) - and the U.S. gets more excited than anyone…

Regular visitors to this particular stretch of the blogosphere may remember my first ever comScore post, which charted the influx in traffic to following the signing of David Beckham to the LA Galaxy… Read more

Blog Aug. 1, 2008 | Share

One Million Trees and Counting

I’m proud to tell you that on Tuesday comScore announced that it will be sponsoring the planting of more than one million trees through its new initiative, comScore Trees for Knowledge. The trees will be planted in developing nations across the globe as part of the incentive program that comScore uses to recruit and retain Internet users for its global... Read more

Blog Jul. 28, 2008 | Share

Consider Both Sales Lift and Reach When Using Online Advertising to Grow Offline Sales

Last week, I gave a keynote address at the 4th Annual ShopLocal Summit. is a multi-channel marketplace that houses online and offline retailer promo information. With an increasing number of retailers turning to, it has become increasingly important for retailers to not only understand the online marketplace but also how... Read more

Blog Jul. 21, 2008 | Share

What Are Your Segments Doing Online?

Hello, my name is Steve Dennen, and I am a vice president of product management at comScore. I recently was interviewed by Steve Smith in his Behavioral Insider column at MediaPost, and thought I'd share the link with you here on the comScore blog. We discussed cross-media measurement, online/offline media planning and comScore Segment Metrix - click... Read more

Blog Jul. 18, 2008 | Share

Moody's Gets Online

Back in November of last year, I wrote a blog post suggesting that the use of the “same store sales” metric as a barometer of retail health could lead to erroneous conclusions regarding the performance of individual retailers or the retail economy in general. Read more

Blog Jul. 16, 2008 | Share

Gas Prices Drive “Hybrid” Searches

In my last post, I wrote about how high gas prices affected traffic to and searches for “Gas Prices.” It turns out that skyrocketing gas prices also have a big impact on the number of searches phrases containing “Hybrid,” such as “Hybrid Cars,” “Hybrid Vehicles” or “Hybrid SUVs.” There were 2.74 million searches including... Read more

Blog Jul. 2, 2008 | Share

Ad Industry Reacts to New Online Media Planning Tools

The online advertising industry has been buzzing over the recent introduction of a couple of new media planning tools and whether or not they had the potential to shake up the industry. Read more