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Blog Sep. 11, 2009 | Share

#comScore10 Campaign Kicks Off on Twitter!

Recently comScore reached the noteworthy milestone of having surpassed 10,000 followers on Twitter! It is perhaps fitting that we reached this number nearly ten years to the day that comScore was founded back in 1999. Read more

Blog Sep. 9, 2009 | Share

A Week in Brazil and a Day in Chicago

It’s been a busy time. Last week on Tuesday morning I landed at O’Hare at 6:00 am following a week in Brazil meeting with clients and speaking at Digital Age 2.0 - a terrific conference in Sao Paulo organized by Now!Digital Business. Thanks to United Airlines being on-time and immigration at O’Hare being deserted, I was then able to get to Navy... Read more

Blog Sep. 9, 2009 | Share

My View of the Future of Search

The digital world is evolving at a rapid rate, and search marketing is no exception. I was fortunate enough to be on a panel recently at Search Engine Strategies (SES) in San Jose titled: “The Future of Search: Where to Next?”, the purpose of which was to speculate on the roles search marketing might play in the coming years, and how it will evolve... Read more

Blog Sep. 3, 2009 | Share

My Two Cents on the Online Video Conundrum

It’s occurred to me as of late that the online video conundrum – simply put, the fact that online video advertising growth is not tracking at the same rate as that of online video consumption – is in many ways self-inflicted. While there are several reasons for the slow shift in ad spend, I can’t help but think that one of the biggest is the... Read more

Blog Sep. 2, 2009 | Share

What Ashton vs. CNN Foretold About the Changing Demographics of Twitter

Lately there’s been quite a bit of discussion about whether or not Twitter is being widely adopted by younger users. Several months back we posted on our blog about the surprising older skew among visitors to Twitter.com, which perhaps originally set the stage for this debate. Read more

Blog Aug. 19, 2009 | Share

Rethinking Business as Usual

Last week, I had the pleasure of speaking at the “Breakfast of Leaders”, a monthly CEO business forum, in Ashburn, Virginia. Terry Moraska, the forum’s founder, had invited me to speak to the forum and also graciously arranged for me to spend the night before my talk at the Glennfiditch House (cool name), a completely renovated sixteen-room antebellum... Read more

Blog Aug. 17, 2009 | Share

High Praise for comScore's Green Recruiting Efforts

As Vice President of Panel Development at comScore, I frequently get asked about how we are able to build such a large diverse global panel of more than 2 million Internet users, which serves as the foundation of all of our products and services, including the recently announced Media Metrix 360 panel-centric hybrid measurement platform. Read more

Blog Aug. 13, 2009 | Share

When Will Consumer Spending Start to Grow Again?

I appeared on CNBC Squawk Box this morning discussing trends in consumer spending. In the comScore e-commerce data we are essentially measuring disposable income spending and the trends provide a lot of insight into the strength of the consumer economy. As you can tell from my comments, I believe consumer spending has bottomed out and is now “going... Read more

Blog Aug. 12, 2009 | Share

Video Games are Dead. Long Live Video Games!

Recent media coverage of the supposed decline of the video game industry has me a bit troubled. The coverage almost singularly focuses on the fact that retail sales of video game are falling off a cliff as a sign of the video game apocalypse – the beginning of the end for the once vibrant industry. “Sorry gamers, it’s been a fun ride, but it’s... Read more

Blog Aug. 4, 2009 | Share

Government 2.0: Digital Measurement = Better Management

Early in my career, I had the distinct pleasure to work side by side with John Little, Institute Professor and the Chair of Management Science at the MIT Sloan School of Management. John is the quintessential quantitative marketer, and is widely considered to be one of the founders of marketing science with his work in the area of promotional spending... Read more