Blog

Search and Filter

Blog Mar. 19, 2008 | Share

Interview at OMMA Hollywood

This last Monday, I delivered the opening keynote at OMMA Hollywood, a presentation titled "Warp Speed: Online Media, Marketing and Advertising by the Numbers." Joe Mandese of MediaPost caught up with me shortly after the presentation. <a href="http://link.brightcove.com/services/link/bcpid464120922/bclid1459324354/bctid1463243786">Click... Read more

Blog Mar. 13, 2008 | Share

Google Redux

I would like to take this opportunity to respond to a comment from Willy Quintinella posted in response to my recent blog entry “Why Google’s surprising paid click data are less surprising.” Willy raises an important question when he asks why comScore didn’t include any interpretive analysis when we initially issued our monthly paid click data... Read more

Blog Feb. 29, 2008 | Share

Why Google's surprising paid click data are less surprising

Earlier this week, comScore released its January 2008 qSearch paid click report, which showed a 7% sequential decline vs. December ‘07, and a flat annual growth in paid clicks for Google. Moreover, the number of paid clicks per Google search query declined by 8% from December to January, suggesting that consumers are clicking less on search ads, possibly... Read more

Blog Feb. 28, 2008 | Share

Measurement of Online Advertising ROI: The 100% Solution

For me, the quote sums up the challenge. While it’s alluring to believe that there is one simple, easily-obtainable metric that will accurately and reliably predict advertising success, I believe this is a siren’s song. And, I suspect that most experienced researchers who have spent decades searching unsuccessfully for advertising’s Simple Holy... Read more

Blog Feb. 21, 2008 | Share

The Ugly Reality of Using Site Server Data for Media Planning

Kevin Mannion’s January 25 blog about engagement metrics on MediaPost’s Online Metrics Insider raises some interesting issues about online measurement, but fails to address the inability of site server data to provide any of the key people-based metrics that are needed for online media planning and analysis. In the world of online media, I never... Read more

Blog Feb. 19, 2008 | Share

E-marketing Effectiveness Benchmarks for the Pharmaceutical Industry

At the recent ePharma Summit in Philadelphia, Evolution Road’s Paul Ivans and I presented our consumer e-marketing effectiveness benchmarks for the pharmaceutical industry. Read more

Blog Feb. 15, 2008 | Share

Interactive Treemap of the Internet

Juice Analytics, a comScore vendor, recently prepared an intriguing treemap of the Internet using our data to showcase their abilities. Read more

Blog Feb. 14, 2008 | Share

The Internet is a Gamechanger in the 2008 Presidential Race

Like many of you, I’ve been following the 2008 presidential primary season with great interest. And while the first non-incumbent election in decades has made the early races even more intriguing than usual, it’s especially exciting for me to see the very important role the Internet has played in shaping the course of the primaries. Read more

Blog Feb. 13, 2008 | Share

Recent Interview with Eric Enge

I was recently interviewed by Eric Enge at Stone Temple Consulting about the search industry. We cover a lot of issues focused around the evolution of search as a marketing vehicle. Read more

Blog Feb. 12, 2008 | Share

Radiohead Redux

Many of the readers of this blog will probably remember the firestorm caused by comScore’s release of statistics regarding Radiohead’s unique online offer to “pay what you want” to download their new album, “In Rainbows.” comScore’s data showed that about 62% of the people who had initiated a download of the album did so without being... Read more