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Blog Sep. 3, 2009 | Share

My Two Cents on the Online Video Conundrum

It’s occurred to me as of late that the online video conundrum – simply put, the fact that online video advertising growth is not tracking at the same rate as that of online video consumption – is in many ways self-inflicted. While there are several reasons for the slow shift in ad spend, I can’t help but think that one of the biggest is the... Read more

Blog Sep. 2, 2009 | Share

What Ashton vs. CNN Foretold About the Changing Demographics of Twitter

Lately there’s been quite a bit of discussion about whether or not Twitter is being widely adopted by younger users. Several months back we posted on our blog about the surprising older skew among visitors to Twitter.com, which perhaps originally set the stage for this debate. Read more

Blog Aug. 19, 2009 | Share

Rethinking Business as Usual

Last week, I had the pleasure of speaking at the “Breakfast of Leaders”, a monthly CEO business forum, in Ashburn, Virginia. Terry Moraska, the forum’s founder, had invited me to speak to the forum and also graciously arranged for me to spend the night before my talk at the Glennfiditch House (cool name), a completely renovated sixteen-room antebellum... Read more

Blog Aug. 17, 2009 | Share

High Praise for comScore's Green Recruiting Efforts

As Vice President of Panel Development at comScore, I frequently get asked about how we are able to build such a large diverse global panel of more than 2 million Internet users, which serves as the foundation of all of our products and services, including the recently announced Media Metrix 360 panel-centric hybrid measurement platform. Read more

Blog Aug. 13, 2009 | Share

When Will Consumer Spending Start to Grow Again?

I appeared on CNBC Squawk Box this morning discussing trends in consumer spending. In the comScore e-commerce data we are essentially measuring disposable income spending and the trends provide a lot of insight into the strength of the consumer economy. As you can tell from my comments, I believe consumer spending has bottomed out and is now “going... Read more

Blog Aug. 12, 2009 | Share

Video Games are Dead. Long Live Video Games!

Recent media coverage of the supposed decline of the video game industry has me a bit troubled. The coverage almost singularly focuses on the fact that retail sales of video game are falling off a cliff as a sign of the video game apocalypse – the beginning of the end for the once vibrant industry. “Sorry gamers, it’s been a fun ride, but it’s... Read more

Blog Aug. 4, 2009 | Share

Government 2.0: Digital Measurement = Better Management

Early in my career, I had the distinct pleasure to work side by side with John Little, Institute Professor and the Chair of Management Science at the MIT Sloan School of Management. John is the quintessential quantitative marketer, and is widely considered to be one of the founders of marketing science with his work in the area of promotional spending... Read more

Blog Jul. 30, 2009 | Share

How To Get Brand Advertisers To Spend More On The Web

It’s high time our industry provide large branding advertisers with metrics that prove that the web offers just as much—if not more—ROI as traditional media. That’s the best way to convince them that it’s OK to shift large portions of their ad spending to the internet. Read more

Blog Jul. 24, 2009 | Share

There's Something Happening Here... And What It Is Is Becoming Clearer

I’ve been involved in measuring advertising effectiveness for much of my 40 year market research career, most often using behavioral metrics such as sales to gauge advertising’s ROI. During this time, I’ve become a big believer in the importance of reach and frequency (R/F) metrics. To me, they’re crucial in assembling a compelling media plan... Read more

Blog Jul. 23, 2009 | Share

As Print Newspapers Decline, How Does Digital Fill the Void?

You can’t help but read in the news today – ironically -- about the challenges facing the newspaper industry. In the course of the past few months, both the Rocky Mountain News and the Seattle Post-Intelligencer have ceased print news operations, with the Seattle Post-Intelligencer moving exclusively to the digital publishing platform. Read more