Blog

Search and Filter

Blog Jun. 16, 2009 | Share

The Physics of Online Advertising

comScore’s paper “Whither the Click”, which reveals the significant positive impact of display ads even when there’s no click, is being published in this month's issue of the Journal of Advertising Research. Read more

Blog Jun. 8, 2009 | Share

Thoughts on the Media Metrix 360 Announcement at the Conversational Media Summit

Last Monday I spoke to a packed room at Federated Media’s Conversational Marketing Summit in New York, where I announced comScore’s new digital audience measurement initiative, Media Metrix 360. Read more

Blog May. 28, 2009 | Share

Keeping Score with Social Media Marketing and Measurement: Three Things to Consider Before Getting Started

I was a member of the measurement panel at the IAB Social Media Conference recently, and we talked a lot about the social media ‘scorecard.’ There were a variety of perspectives represented as Bryan Wiener, CEO of 360i, moderated the discussion between Liza Hausman of Gigya, Keith Kilpatrick from Buzzlogic, Jonathan Carson from Nielsen Online and... Read more

Blog May. 27, 2009 | Share

American Idol Predictions – Final Thoughts

Well, it looks like I came up empty on my prediction about the winner of American Idol last week, so I’ve done some follow up investigation to see where I might have erred. Read more

Blog May. 21, 2009 | Share

comScore Brand Crosses India

45 degrees C, 3850 kms, heatwaves, sleepless nights and plenty of the shady situations. Sounds awful, but it was the best two weeks, ever. It wasn't just an adventure through India in a crappy rickshaw, it was a cultural and historical excursion, a culinary extravaganza, an opportunity to speak to & touch the real India - its people, and a rendezvous... Read more

Blog May. 19, 2009 | Share

American Idol Searches Predict Lambert Landslide

If Americans’ search behavior is any indication which way they’re leaning towards voting for the next American Idol, it looks like it’ll be a runaway victory for Adam Lambert. Compared to other contestants Kris Allen and Danny Gokey, Lambert generated a whopping 78% of all searches for the three finalists during the week ending May 10, according... Read more

Blog May. 14, 2009 | Share

What's Driving the Decline in Search Ad Coverage?

During my keynote at the Search Insider Summit in Captiva last week, I presented some data on trends in search activity that I thought might be of interest to readers of this blog. Read more

Blog May. 12, 2009 | Share

Twitter.com Quadruples to 17 Million U.S. Visitors in Last Two Months

Well, Twitter has done it again. Within a few short months this relative newbie on the social media scene has gone from having a modest following to being a decidedly mainstream Web attraction. Read more

Blog Apr. 28, 2009 | Share

Will Technology Help Businesses in Latin America Navigate the Economic Downturn?

Two weeks ago, I was invited to speak on a panel at the World Economic Forum’s conference on Latin America. Readers of this blog will remember that comScore was named by the WEF in 2007 as a technology pioneer, the only market research company to have received this honor. Read more