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Blog Jul. 3, 2007 | Share

ARF Audience Measurement 2.0 Conference: the State of Internet Media Measurement

<p>Last week, following two grueling weeks as a part of comScore’s IPO roadshow team, I spoke at the ARF’s Audience Measurement 2.0 conference in New York. Bob Barocci, the ARF President, had organized a panel to address the issue of “Internet Media Measurement.” My fellow panelists, representing third-party measurement firms, industry-leading... Read more

Blog Jun. 25, 2007 | Share

Demonstrate the ROI of Search Marketing

As we head toward Searchnomics 2007 on June 27, I’d like to share with you some more thoughts on the future of search marketing. Read more

Blog Jun. 13, 2007 | Share

Beyond Direct Response: Search's Role in the Media Mix for Branding and Offline Sales

Hi, my name is James Lamberti, SVP Search and Media at comScore. I’m heavily involved in our search work and often partner with clients and the industry to dive deeper into the role and value of search. On June 27th, I am delivering a keynote at Searchnomics 2007, titled “Beyond Direct Response: Search's Role in the Media Mix for Branding and Offline... Read more

Blog Jun. 6, 2007 | Share

comScore's Cookie Deletion White Paper Now Available

comScore's cookie deletion white paper is now available to the public. This white paper goes into much greater detail than previously released, and is a must-read for those serious about understanding Web measurement. Please visit <a href="http://www.comscore.com/request/cookie_deletion.asp">www.comscore.com/request/cookie_deletion.asp</a>... Read more

Blog Jun. 4, 2007 | Share

Thoughts on Wal-Mart and ISP Data

Last month in the Wall Street Journal, I read an article by Carl Bialik, aka “The Numbers Guy,” in which he mentioned the use of retailers’ UPC sales scanner data in the consumer packaged goods industry for measuring manufacturers’ market share trends. According to The Numbers Guy “Industrywide U.S. sales data have been hamstrung by the omission... Read more

Blog May. 30, 2007 | Share

From “Goat” to “Hero”: The Saga of the IAB Summit

Who would have thought, a few weeks ago, that Randy Rothenberg, President & CEO of the IAB, would refer to comScore and Netratings as “the heroes of the interactive marketing and media ecosystem”? Read more

Blog May. 21, 2007 | Share

Younger Consumers Receptive to Advertising on User-Generated Content Sites

In light of the rumors swirling around Yahoo's potential acquisition of Bebo, I thought it would be interesting to take a look at a recent comScore study of consumers' receptivity to advertising in different media formats. Read more

Blog May. 15, 2007 | Share

Harry Potter Preorders Top 1 Million, Shows Strong Popularity Among Adults

I recently read the report that Amazon logged more than 1 million preorders for “Harry Potter and the Deathly Hallows,” several months before its official release in July. I’m pleased to say that comScore’s data matches the number of preordered units at Amazon sites, showing 1,001,061 million sold. Our data also shows that 69 percent of all... Read more

Blog Apr. 30, 2007 | Share

Firefox vs. Internet Explorer: Part 2

In Part 1 of this post, I reported on the differences in demographics of users of the Firefox browser compared to users of the Internet Explorer browser. Here in Part 2, I’d like to share their ‘cognographic’ profiles with you, which is comScore’s interpretation of people’s interests, passions and lifestyles based on their actual online behavior. Read more

Blog Apr. 26, 2007 | Share

comScore Responds to IAB Open Letter

Recently, comScore was asked by the IAB to provide clearer transparency with regards to our panel methods for measuring the size of online audiences. comScore welcomes the objective outlined in the IAB Open Letter. We have already had positive and productive discussions with the IAB to initiate a thoughtful and cooperative process for achieving greater... Read more