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Blog Feb. 8, 2008 | Share

Davos Moment #4

My fourth Davos moment came when Magid and I participated in a three-hour exercise where we were essentially tasked with finding a formula for peace in the Middle East. Upon entering the meeting room, we were each assigned to random groups. Each group was given a set of facts about the fictional country, which loosely resembled Iran, Iraq, the UAE and... Read more

Blog Feb. 6, 2008 | Share

Researchware is not Spyware

For good reason, concerns about privacy and data security have become an increasingly visible issue for the marketing industry in recent years – perhaps most notably in the online sector. The unprecedented access to data provides innumerable benefits to both consumers and businesses alike. It also demands a great deal of responsibility regarding how... Read more

Blog Feb. 5, 2008 | Share

Entering the “promised” land of behavioral targeting

With behavioural targeting, the Internet is finally beginning to deliver on some of the promises made to advertisers more than a decade ago. Leading web companies are literally “buying into” behavioural targeting. In 2007, AOL spent around $200 million for Tacoda, Yahoo! plunked down $300 million for Blue Lithium, Google paid $3.1 billion for Double... Read more

Blog Feb. 4, 2008 | Share

My Davos Moments

I thought I’d share my “Davos Moments” with you, when what I witnessed was so powerful I got chills. One session alone spawned three such moments. Read more

Blog Jan. 31, 2008 | Share

The Davos Question

While I attended the World Economic Forum in Davos, representing comScore as a 2007 Technology Pioneer, the following question was posed to the attendees: “What can countries do to improve the world?” Read more

Blog Jan. 30, 2008 | Share

My Impressions of Davos

I’ve just returned from the World Economic Conference (“WEF”) in Davos, Switzerland, where the world’s leaders gather to discuss important issues, and to draw attention to, and devise solutions for, the world’s most pressing problems. For five days, from early morning to very late in the night, people gather in formal and informal sessions... Read more

Blog Jan. 29, 2008 | Share

The Economic, Anti-American Mood at Davos

Last year, comScore was honored by being named a Technology Pioneer by the World Economic Forum (“WEF”) and I was invited to attend the annual WEF meeting in Davos, Switzerland. I just returned from my second trip to Davos and wanted to share some observations with you. Read more

Blog Jan. 29, 2008 | Share

Super Bowl XLII Set to Break Online Records in the U.K.

In October 2007, the NFL history books were re-written, as the first ever regular season game to be played outside the U.S. was staged on the hallowed Wembley turf in London. Read more

Blog Jan. 25, 2008 | Share

Interview with Surinder Siama of ResearchTalk Podcasts

I was recently interviewed by Surinder Siama of ResearchTalk Podcasts about current trends in Internet market research, and thought I’d share the video with you below. Much of our discussion focuses on a recent study that comScore conducted with P&G, Yahoo! and SEMPO that explored the potential for the CPG industry to invest in, and benefit from,... Read more

Blog Jan. 22, 2008 | Share

The Universal Search Revolution

The topic du jour for Search in 2007 was clearly universal search: the inclusion of different types of search results such as news stories, maps, local information, images and video alongside the web search results you are used to seeing. We recently discussed the implications of universal search – AKA “mash-up” or “blended” search –... Read more