Audience Recommendations for Every Vertical
The IAB’s Measurement Leadership Summit in New York last week (March 14, 2024) brought together the minds of measurement under one roof, to hear and discuss numerous topics including... Read more
Making the Right Bets When It Comes to Programmatic
Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-Platform...
The Social Bowl: Top Brands, Influencers and Content...
Unlocking the Advertising Power of YouTube
The iOS Opportunity: Why iPhone audiences should...
Growing Big Game Audiences in 2024
Scoring on the Madness of March
Ad Optimization and Cutting Through the Noise...
Ad Optimization and Cutting Through the Noise in a Crowded Media Year
Comscore & Nexstar Reach Multi-Year Agreement for Linear & Cross-Platform A...
At the core of Comscore’s success is a unified methodology, setting the gold standard in the industry. With local market-level data starting at the household level, building up to all residential zip...
It’s All About Audience Reach Across Screens: Key Themes from CES 2024
New Comscore Reports Illustrate Measurement Stability to Enhance TV Campaig...
Enter Generative AI Search
Like the introduction of Wi-Fi, there are a handful of transformative moments we can point to in recent decades that have marked abrupt shifts in consumer behavior.
Generative AI: writing, editing and designing in 2023
What marketers should know about the future of cross-platform measurement
Monetizing the Full Value of the Consumer for Brands and Publishers with Ma...
Unlock the Power of Co-Viewing on Roku