Audience Recommendations for Every Vertical
The IAB’s Measurement Leadership Summit in New York last week (March 14, 2024) brought together the minds of measurement under one roof, to hear and discuss numerous topics including... Read more
Making the Right Bets When It Comes to Programmatic
Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-Platform...
The Social Bowl: Top Brands, Influencers and Content...
Unlocking the Advertising Power of YouTube
The iOS Opportunity: Why iPhone audiences should...
Growing Big Game Audiences in 2024
Scoring on the Madness of March
Ad Optimization and Cutting Through the Noise...
In-home Data Consumption Grew Largely Driven by COVID-19 Related Changes in...
What Behavioral Data Tells Us About the OTT Viewing Habits of Cord-Cutters
Smartphone Usage Has Doubled in the Past Three Years
Here’s a fun exercise: Go outside, walk to any public place and observe the people around you. No matter where you go, you’re bound to see countless people glued to their smartphones. If it feels like...
Millennials Boast Huge Social Networking Growth and Engagement on Smartphon...
validated Campaign Essentials (vCE) Mobile Charter Results Highlight the St...
Mobile Internet Usage Skyrockets in Past 4 Years to Overtake Desktop as Mos...
Everywhere you turn, you’re bound to see someone using a mobile device like a smartphone or tablet. But today, mobile is about so much more than sending a text message or reading the latest issue of N...
Q2 M-Commerce Explodes to 47% Y/Y Gain: What it Means for the Growth of Mob...
Why Are Millennials So Mobile?
There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rain...
UbiquiTV: Video Fragmentation is the New Reality