Key Trends That Are Shaping the Brazilian Digital Landscape
Last week comScore released the 2013 Brazil Digital Future in Focus report. The study features a comprehensive overview of the latest trends across the Brazilian digital landscape including key insights from many critical and evolving facets, as social media, search, online video, digital advertising, mobile and e-commerce. Consumers in Brazil spent more than 27 hours per month online on their desktop computers, representing the highest average engagement of all 8 Latin American markets analyzed. As these media vehicles continue to grow, the stakes are higher than ever before as advertisers, agencies and publishers look to build successful digital strategies. To download a copy of the study or replay the webinar, please click here.
As we look to the year ahead, here are a few highlights of the key trends you need to know.