Blog

September 29, 2011

Let’s Talk iPhone

By: Mark Donovan

Earlier this week, Apple sent out an invitation confirming the topic of discussion for its heavily anticipated media event on October 4 – the iPhone. As the buzz surrounding the purported release of the next generation of iPhones escalated in recent weeks, comScore has been studying the potential impact of a new iPhone on the mobile industry at large. We’re pleased to report that comScore’s analysis of the implications the iPhone 5 could have on the operator landscape is available for download here.

In the report, we analyzed the current mobile industry to see what is at stake for each of the players involved.

  • Sprint has been rumored to be the next carrier to host the iPhone. What sectors can Apple hope to reach with Sprint that might currently be under-served by Verizon and AT&T?
  • What does the entry of a third player mean for Verizon, which just recently joined AT&T in carrying the iPhone in February?
  • As the original carrier of the iPhone, does AT&T continue to hold any advantages over other carriers providing the iPhone?
  • This next release from Apple comes at a time when the Google Android platform has captured the largest share of the smartphone market in the U.S. What does Apple stand to gain with the potential iPhone 5 release?

Our answers to these questions and more can be found here. We’ll be keeping a close eye on the iPhone announcement next week and what it will mean for the mobile landscape. Stay tuned for additional insights from comScore as we find out more about what’s next for the iPhone.

Download the “iPhone 5: Implications for the Operator Industry” report here.

Tags: Apple, iPhone, Mobile