comScore Welcomes Starcom MediaVest Group and Zenith Optimedia as Preferred Strategic Partners for Digital Campaign Ratings
We are extremely pleased to announce that Starcom MediaVest Group and ZenithOptimedia have committed to validated Campaign Essentials (vCE) for digital campaign ratings. Both advertising agencies have been longtime partners of comScore's, and we look forward to working with them to deliver the value of this technology to so many world class advertiser clients.
This preferred strategic partnership with two leading agencies, both part of Publicis Groupe, is an important validation of the considerable effort we’ve put into making vCE the best in class product for digital campaign evaluation and optimization. The next generation enhancements we’re making to vCE will improve its speed and granularity, helping clients optimize their campaigns in real-time according to a multitude of demographic dimensions.
SMG and ZenithOptimedia noted that they selected comScore as a partner because it “provides us and our clients with capability and flexibility for a future where integration from multiple data streams and media convergence driven by mobility and social come center stage. [vCE] focuses on the right things for an increasingly digital future and will help advance the agencies’ respective Human Experience and Live ROI value proposition for our clients.”
comScore has made ongoing product innovation the hallmark of our strategy, and in collaboration with forward-looking partners such as SMG and ZenithOptimedia, we will deliver advertisers the multi-platform solutions they need – now and into the future.
Tags: Ad Validation