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Blog Feb. 5, 2016 | Share

Warc Webinar: 5 Digital Marketing Lessons from comScore

This past week I had the pleasure of presenting on a webinar for WARC (the U.K. based “World Advertising Research Center”) on the topic of “Lessons Learned in a Digital Marketing World”. I discussed several of the fundamental lessons that we’ve learned at comScore over the years about digital marketing effectiveness and the metrics that matter. Read more

Blog Feb. 1, 2016 | Share

A New Model for a New Era of Cross-Platform Measurement

comScore

With the merger of comScore and Rentrak now finalized, we’d like to take the opportunity to share our excitement in introducing the new comScore! Together we are creating a new model for cross-platform measurement that is built on a precise, innovation-led understanding of audiences, brands and consumer behavior at massive scale. Both comScore and... Read more

Blog Jan. 28, 2016 | Share

Viewability Analysis Reveals Ad Delivery Improvement in Italy

Viewability is an increasingly important topic in the Italian digital advertising industry, especially for advertisers who have become more aware of the issue, often demanding higher in-view rates and greater accountability from their publisher partners. Read more

Blog Dec. 22, 2015 | Share

comScore in Journal of Advertising Research on Why the Gross Rating Point Metric Should Thrive in Today’s Fragmented Media World

comScore in Journal of Advertising Research on Why the Gross Rating Point Metric Should Thrive in Today’s Fragmented Media World

In the following article entitled “Is the GRP Really Dead in a Cross-Platform Ecosystem?” comScore Co-Founder and Chairman Emeritus Gian Fulgoni argues that the GRP will remain vital in the measurement of unduplicated reach and frequency across platforms, as consumers’ consumption of television content continues to fragment in ways unimaginable... Read more

Blog Dec. 14, 2015 | Share

Story of the 2015 Holiday Season: Mobile is Eating Brick-And-Mortar Retail

Story of the 2015 Holiday Season: Mobile is Eating Brick-And-Mortar Retail

We’re now in the thick of the 2015 online holiday shopping season, and the shopping dynamics this year are as interesting as ever. And while I could pontificate on any number of fascinating storylines, I keep coming back to one overarching theme: Mobile is Eating Brick-and-Mortar Retail. Read more

Blog Dec. 9, 2015 | Share

Nine Consecutive Billion-Dollar Days of Online Desktop Spending Mark the Longest Streak Ever

Nine Consecutive Billion-Dollar Days of Online Desktop Spending Mark the Longest Streak Ever

The dust is finally beginning to settle after a busy last couple of weeks for retailers. Black Friday and Cyber Monday are now in the rearview mirror, allowing us to temporarily enter cruise control in the week ahead of Green Monday and reflect on how the busiest shopping period of the year has performed up to this point. Through the first 36 days of... Read more

Blog Nov. 20, 2015 | Share

Q3 2015 E-Commerce Jumps 15% Y/Y to $69.7 Billion in Sales

Q3 2015 E-Commerce Jumps 15% Y/Y to $69.7 Billion in Sales

With Thanksgiving in less than a week, Americans are not only gearing up for their annual feast with family and friends, but they’re also preparing for the official kick-off to the holiday shopping season in the days immediately following. While comScore plans to release its official holiday season online spending forecast on our State of Online Retail... Read more

Blog Nov. 18, 2015 | Share

Lessons Learned in Digital Advertising

Lessons Learned in Digital Advertising

While advertising has evolved tremendously with the advent of new digital technologies, its goal today is much the same as it has always been—to elicit feelings, emotions, perceptions and actions that ultimately increase sales and build brand loyalty. Finding ways to do this in the most efficient manner is vital, and being able to quantify a return... Read more

Blog Nov. 11, 2015 | Share

Multi-Platform Media Planning in Practice

Multi-Platform Media Planning in Practice

In our previous blog post, Bringing Mobile into the Digital Media Planning Process, we examined how the shift in consumers’ digital consumption has created challenges in planning efficiently. Specifically, we delved into how planning in device silos rather than with de-duplicated audiences can lead to missed campaign objectives and wasted spend. Read more

Blog Nov. 4, 2015 | Share

Bringing Mobile into the Digital Media Planning Process

The concepts of reach and frequency are as old as the advertising industry itself. Understanding how many people have the potential to see commercial messages, or how many opportunities each of them will have to see the creative, have long been accepted as essential questions to answer when planning media activity. Read more