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Blog May. 22, 2015 | Share

2015 Latin America Digital Future in Focus

2015 Latin America Digital Future in Focus

The 2015 Digital Future in Focus Report shares key findings of online behavior and Latin American trends from recent months in the digital world. Read more

Blog May. 20, 2015 | Share

Mobile Metrix Now Features Reporting of Mobile Ad Network Reach

This week comScore introduced mobile ad network reporting in Mobile Metrix, enabling mobile ad networks to demonstrate their audience reach across publisher sites and apps. This important new feature provides independent third-party measurement of audience reach that validates a core value proposition of mobile ad networks... Read more

Blog May. 18, 2015 | Share

Digital Campaign Benchmarks: How Are Your Campaigns Performing Versus the Canadian Norms?

Digital Campaign Benchmarks: How Are Your Campaigns Performing Versus the Canadian Norms?

To help guide the industry to better understand campaign delivery on the whole, comScore releases industry benchmarks from the more than 200 billion impressions it measures across the globe from its comScore validate Campaign Essentials (vCE) service. Industry benchmarks can be used to help set delivery expectations and provide a powerful indicator... Read more

Blog May. 13, 2015 | Share

The Vital Role Media Buyers Play in Fighting Ad Fraud

Fighting Ad Fraud

The digital media industry has spent the last year trying to get to the bottom of ad fraud and non-human traffic (NHT). While it is in media sellers’ best interest to clean up the ecosystem, media buyers play their own vital role in fighting ad fraud. Read more

Blog May. 8, 2015 | Share

Teens & Older Demos Driving Gains in U.S. Smartphone Penetration

Teens Age 13-17 Apple iPhone User (000) Trend

In March the U.S. smartphone market reached 77 percent penetration, demonstrating just how prevalent these devices have become in Americans’ daily lives. Despite such a high incidence of smartphone ownership, penetration continues to grow at a healthy clip across all demographic segments, with certain demographics such as teens and older age groups... Read more

Blog May. 5, 2015 | Share

comScore Acquires Proximic to Bring Enhanced Trust and Transparency to Digital Advertising

comScore Acquires Proximic to Bring Enhanced Trust and Transparency to Digital Advertising

Today, I’m excited to announce that comScore acquired Proximic, Inc. Bringing the Proximic offerings to comScore will further help our customers to optimize their advertising campaigns and create much needed transparency in the online advertising ecosystem. The acquisition also aligns directly with our strategy of helping to shine a spotlight on the... Read more

Blog May. 4, 2015 | Share

Top 5 Reasons Why Sellers Should Care about NHT and Online Ad Fraud

Top 5 Reasons Why Sellers Should Care about NHT and Online Ad Fraud

There is much yet to be exposed about ad fraud and each new technology that is uncovered is another potential threat to your brand as a media seller and puts your ad revenue at risk. In fact, it is in the interest of media sellers – publishers, supply side platforms and ad networks alike – to get ahead of the fight against fraudsters to protect... Read more

Blog Apr. 28, 2015 | Share

Number of Mobile-Only Internet Users Now Exceeds Desktop-Only in the U.S.

Single Platform Users' Share of Total Digital Population

Mobile’s rise over the past few years has been well-documented as it continues to achieve major milestones illustrating its immense popularity, such as last year when app usage surpassed desktop usage and began accounting for half of all U.S. digital media consumption. But its latest milestone shows just how far this platform has come in overtaking... Read more

Blog Apr. 21, 2015 | Share

comScore and UKOM Continue their Partnership for Online Audience Measurement in the UK

UKOM Partnership

Earlier today UKOM’s reappointment of comScore as their exclusive supplier partner was announced. The new contract represents an extension to the existing partnership until March 2018 and aspires to continue thereafter to ensure the UK digital market will benefit from an impartial, holistic view of online consumer behaviour. Read more

Blog Apr. 20, 2015 | Share

In-View and In-Target: Campaign Benchmarks Reveal Variability in Delivery across Europe

In-View and In-Target: Campaign Benchmarks Reveal Variability in Delivery across Europe

Understanding campaign performance is critical for all stakeholders in the digital advertising ecosystem. Read more