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Blog Apr. 25, 2013 | Share UbiquiTV

comScore at the NewFronts: UbiquiTV is the New Reality

At the NewFronts, everyone will be looking to decipher the dynamics of this increasingly multi-platform world we live in, where the lines between TV and digital video, and premium and non-premium content, are blurring. Once requiring a cable hookup, TV shows are now being watched on computers, tablets, smartphones and game consoles. And while YouTube... Read more

By: Carmela Aquino Tags: Advertising, AOL, Microsoft, Multi-Platform, Video, TV, Yahoo, YouTube

Blog Jul. 21, 2011 | Share

A Look Back in Time... at the Most Visited Web Domains of 1996!

The list of top domains in 1996 includes a few names that are very much still around and among the biggest Internet companies, while many others have long since been acquired or forgotten. Ranking at the top of the 1996 list was AOL.com with a penetration of U.S. Internet users of 41%. Webcrawler.com ranked second at 33%, followed by Netscape.com (31%),... Read more

Tags: AOL, Web Traffic, Yahoo

Blog Jun. 4, 2007 | Share

Thoughts on Wal-Mart and ISP Data

Last month in the Wall Street Journal, I read an article by Carl Bialik, aka “The Numbers Guy,” in which he mentioned the use of retailers’ UPC sales scanner data in the consumer packaged goods industry for measuring manufacturers’ market share trends. According to The Numbers Guy “Industrywide U.S. sales data have been hamstrung by the omission... Read more

By: Gian Fulgoni Tags: AOL, Bing, Google, Internet Use, Marketing Research, Microsoft, Search, Web Analytics, Web Traffic

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