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Blog Apr. 4, 2014 | Share

comScore Video Measurement Leading the Upfronts

The upfronts season is upon us and a healthy debate is ensuing about where digital video should fit into the equation. Digital video is at the center of the very real fragmentation occurring with traditional media, especially linear TV, as it is being forced to adapt to the digital paradigm, where consumers are in control of how, when and where they... Read more

By: Anne Hunter Tags: Ad Impressions, Ad Validation, Advertising, Video

Blog Apr. 3, 2014 | Share Putting the Digital Advertising Future into Focus: A Q&A with Anne Hunter

Putting the Digital Advertising Future into Focus: A Q&A with Anne Hunter

Digital advertising has evolved tremendously with the advent of new technologies, the evolution of new ad formats, and a shift in the way ads are bought and sold online. The past few years alone have seen more and more branding dollars flowing to digital as the medium proved itself in being able to reach targeted audiences at scale while delivering... Read more

By: Kate Dreyer Tags: Ad Impressions, Ad Validation, Advertising, Cross Media

Blog Mar. 31, 2014 | Share Lifting of MRC Advisory on Digital Ad Viewability Signals New Era of Accountability

Lifting of MRC Advisory on Digital Ad Viewability Signals New Era of Accountability

This morning, the MRC announced it has officially lifted its advisory on viewable impressions for display ads. This is an important milestone for the digital advertising market as it green-lights the industry to transact using viewable impressions for display ads. Ultimately, this creates greater accountability and signals a fundamental shift in how... Read more

By: Josh Chasin Tags: Ad Impressions, Ad Validation, Advertising, Video, Viewability

Blog Mar. 4, 2014 | Share

A Commitment to Transparency

One of the more complex challenges digital measurement and analytics providers grapple with these days is the servicing of dual but paradoxical masters: the protection of intellectual property on the one hand, and the fundamental value of openness and transparency on the other. Read more

By: Josh Chasin Tags: Ad Validation, Advertising, Audience Measurement

Blog Feb. 25, 2014 | Share

vCE Audience & Viewability Benchmarks Reinforce Message: Normal is a Relative Term

Over the past several years, comScore has run thousands of studies in validated Campaign Essentials™ (vCE®) nearly every industry vertical and, in doing so, has accumulated a lot of findings about the ability of campaigns to deliver in-view impressions to a target audience. We have compiled our U.S. studies into our recently published vCE Benchmarks,... Read more

By: Andrea Vollman Tags: Ad Impressions, Ad Validation, Advertising, Viewability

Blog Jan. 27, 2014 | Share

Succeeding in a World of Viewable Impression Measurement & Audience Guarantees

Few industries have seen the level of disruption and high velocity of change that the digital ad industry has experienced in recent years. With the shift toward in-target and viewable impression measurement, this industry has been turned upside down in what seems like an instant. Read more

By: Andrea Vollman Tags: Ad Validation, Advertising, Viewability

Blog Jul. 15, 2013 | Share

comScore Online Ad Delivery Findings Featured in the Journal of Advertising Research

To lend insight into the complex landscape of the digital advertising industry, the recent June issue of the Journal of Advertising Research (JAR) gathered Empirical Generalizations in Digital Advertising, featuring an in-depth research study from comScore. The article, authored by comScore Chairman Gian Fulgoni, Senior Analyst Stephanie Adamo and me,... Read more

By: Andrea Vollman Tags: Ad Impressions, Ad Validation, Advertising, Cookies, Viewability

Blog Jun. 28, 2013 | Share Viewability Benchmarks

Viewability Benchmarks Show Many Ads Are Not In-View but Rates Vary by Publisher

When it comes to viewability measurement, the most common question we get from clients is “what percent of my ads are in-view?” Immediately thereafter they want to know “how does this compare to a typical campaign?” While the answer to the second question has always been (and continues to be) “there’s no such thing as a typical campaign!”... Read more

By: Andrea Vollman Tags: Ad Impressions, Ad Validation, Advertising, Viewability

Blog May. 28, 2013 | Share Key Questions for Advertising Effectiveness Measurement

As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

When it comes to digital advertising, we often spend our time pouring over data in order to create planning, modeling, targeting and buying efficiencies, but it’s very easy to get caught up in the process when in the end all anyone wants to know is “did it actually work?” Read more

By: Eli Goodman Tags: Ad Impressions, Ad Validation, Advertising, Viewability

Blog May. 16, 2013 | Share

comScore Welcomes Starcom MediaVest Group and Zenith Optimedia as Preferred Strategic Partners for Digital Campaign Ratings

We are extremely pleased to announce that Starcom MediaVest Group and ZenithOptimedia have committed to validated Campaign Essentials (vCE) for digital campaign ratings. Both advertising agencies have been longtime partners of comScore’s, and we look forward to working with them to deliver the value of this technology to so many world class advertiser... Read more

By: Serge Matta Tags: Ad Validation, Advertising

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