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Blog Jun. 20, 2014 | Share

Amazon’s First Try at the Smartphone Market Doesn’t Mean it’s New to Mobile

Amazon announced its foray into the smartphone market on Wednesday when it unveiled its highly anticipated Fire Phone. In what many would consider a bold strategic move, the online retail giant has opted to compete for consumers’ affections in an already crowded market. Apple and Samsung currently lead all original equipment manufacturers (OEMs) with... Read more

Blog Mar. 18, 2014 | Share

The Duplication Complex: Failing to Acknowledge the Importance of ‘Mobile-Only’ Audiences

The Duplication Complex Failing to Acknowledge the Importance of Mobile Only Audiences

The advertising industry has come a long way in a short period of time when it comes to mobile and display advertising. With the rapid rise of mobile, agencies and advertisers have had to rapidly change their approach to reach consumers who now spend more than half their digital media time on smartphones and tablets. Read more

Blog Nov. 22, 2010 | Share

Free Shipping for the 2010 Holiday Season

Each year for the past few years, leading online retailers Amazon and Walmart have competed for e-commerce supremacy during the holiday season. Though Amazon remains the undisputed leader in the space, Walmart has improved its position in the market through aggressive holiday promotions and pricing strategies. In 2009, Walmart announced significant... Read more

Blog May. 15, 2007 | Share

Harry Potter Preorders Top 1 Million, Shows Strong Popularity Among Adults

I recently read the report that Amazon logged more than 1 million preorders for “Harry Potter and the Deathly Hallows,” several months before its official release in July. I’m pleased to say that comScore’s data matches the number of preordered units at Amazon sites, showing 1,001,061 million sold. Our data also shows that 69 percent of all... Read more