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Blog Mar. 17, 2014 | Share

Social Media Monetization in a Mobile First World

As much as Silicon Valley’s ethos is the constant pursuit of creating value, eventually the byproduct of this process (and the stakeholders involved) will also require the creation of revenue. In the past year, we have seen these dynamics play out in the Social Networking sector across a variety of companies at different stages of growth, maturity,... Read more

By: Eli Goodman Tags: Audience Measurement, Cross Media, Facebook, Mobile, Multi-Platform

Blog Mar. 4, 2014 | Share

A Commitment to Transparency

One of the more complex challenges digital measurement and analytics providers grapple with these days is the servicing of dual but paradoxical masters: the protection of intellectual property on the one hand, and the fundamental value of openness and transparency on the other. Read more

By: Josh Chasin Tags: Ad Validation, Advertising, Audience Measurement

Blog Nov. 1, 2013 | Share

comScore Releases Top 50 U.S. Multi-Platform Properties for September 2013

comScore recently released its monthly ranking of U.S. web activity on desktop devices for the top online properties in September, and while these desktop rankings can tell us a great deal about consumer behavior on the Internet, it is becoming increasingly important to account for mobile (i.e. smartph one and tablet) activity for a more complete picture... Read more

By: Adam Lella Tags: Audience Measurement, Mobile, Multi-Platform, Rankings

Blog Oct. 24, 2013 | Share

Following Initial Fiasco, Healthcare.gov Website Conversions Jump as Traffic Surge Subsides

More than three weeks have passed since the Health Insurance Marketplace opened to the public, and following the initial spike of 2.5 million unique visitors on October 1st, comScore data indicates that traffic has steadily and dramatically declined ever since. Read more

By: Susan Engleson Tags: Audience Measurement

Blog Oct. 24, 2013 | Share Five Strategies for Effectively Marketing to the Multi-Platform Majority

Five Strategies for Effectively Marketing to the Multi-Platform Majority

In a world where multiple device usage is no longer the exception but the rule, the time has come for a new multi-platform approach to digital media measurement, planning, evaluation and optimization. Publishers, advertisers and marketers must be empowered with the right metrics to understand holistically how their audiences behave online if they are... Read more

By: Kate Dreyer Tags: Audience Measurement, Engagement, Mobile, Multi-Platform, Web Analytics

Blog Oct. 17, 2013 | Share Marketing to the Multi-Platform Majority

Marketing to the Multi-Platform Majority

comScore today released its latest white paper, Marketing to the Multi-Platform Majority, to help digital businesses gain a better understanding of the evolving multi-platform environment and provide strategies for success in this period of dynamic change. Read more

By: Andrew Lipsman Tags: Audience Measurement, Engagement, Facebook, Mobile, Multi-Platform

Blog Aug. 19, 2013 | Share Smartphones and tablets have nearly doubled the time we're online in the past three years.

There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

Big data may be king these days, but a strong narrative can help ideas resonate and spur action. Here is the story to tell of why mobile will begin to effectively monetize, as told in three acts. Read more

By: Eli Goodman Tags: Advertising, Audience Measurement, Facebook, Mobile, Multi-Platform, Smartphone, Tablets

Blog Apr. 29, 2013 | Share Digital video consumption reaches new heights.

UbiquiTV: Video Fragmentation is the New Reality

Big brand marketing was so much easier when individual TV shows could consistently deliver scale, but the ability to achieve the same target reach and frequency objectives today tends to require advertising on more and more TV shows. That’s where digital video comes in. It helps build reach beyond what TV can cost-effectively achieve alone among prized... Read more

By: Eli Goodman Tags: Advertising, Audience Measurement, Cross Media, Multi-Platform, Tablets

Blog Apr. 1, 2013 | Share More Screens Mean More Time Spent on Every Device

Multi-Platform Media Usage is Not a Zero Sum Game

Conventional wisdom would suggest that in this age of media fragmentation, usage of multiple devices – TVs, PCs, smartphones, and tablets – would inevitably cannibalize one another. After watching hours of TV, the last thing you’d want to do is pick up your tablet, stare at another screen, and start surfing the web, right? But in a similar fashion... Read more

By: Eli Goodman Tags: Audience Measurement, Connected Devices, Cross Media, Engagement, Internet Use, Mobile, Multi-Platform, Web Analytics, Web Traffic

Blog Jan. 7, 2013 | Share

The Top Ten Burning Issues in Digital

In this post, I’ll examine the top ten “burning issues” in digital in detail and provide some perspective on the pros and cons surrounding each in order to help marketers better understand the rapid changes being driven by digital. This knowledge is so important in today’s Brave New Digital World because the Internet forces “change without... Read more

By: Gian Fulgoni Tags: Ad Validation, Advertising, Audience Measurement, Big Data, Cookies, e-Commerce, Mobile, Multi-Platform, Privacy, Programmatic Buying, Real Time Bidding, Smartphone, Social, Tablets

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