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Blog Nov. 6, 2012 | Share

4 Key Storylines for the 2012 Online Holiday Shopping Season

November is here and the online holiday shopping season is once again upon us. With consumer confidence picking up and the online channel demonstrating strength throughout 2012, we believe this holiday season is shaping up to be a fairly positive one with year-over-year growth rates in the mid- to high-teens (comScore’s official forecast will be released... Read more

By: Andrew Lipsman Tags: Black Friday, Comparison Shopping, Cyber Monday, e-Commerce, Holiday Shopping, Mobile, Retail, Social

Blog Sep. 17, 2012 | Share

Value Claims Improve Advertising Effectiveness in Recessionary Times

In today’s uncertain economic environment with the lingering effects of the recession, advertisers and agencies are working harder than ever to employ effective advertising approaches. One consistent debate has been whether or not to include a “value claim” – defined as including information about price, value, savings or special offers –... Read more

By: Diane Wilson Tags: Advertising, Comparison Shopping, CPG, e-Commerce, Retail, Shopping

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