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Blog Apr. 1, 2013 | Share More Screens Mean More Time Spent on Every Device

Multi-Platform Media Usage is Not a Zero Sum Game

Conventional wisdom would suggest that in this age of media fragmentation, usage of multiple devices – TVs, PCs, smartphones, and tablets – would inevitably cannibalize one another. After watching hours of TV, the last thing you’d want to do is pick up your tablet, stare at another screen, and start surfing the web, right? But in a similar fashion... Read more

By: Eli Goodman Tags: Audience Measurement, Connected Devices, Cross Media, Engagement, Internet Use, Mobile, Multi-Platform, Web Analytics, Web Traffic

Blog Dec. 13, 2012 | Share

Welcome to a Brave New Digital World

Media fragmentation is occurring at light-speed in today’s multi-platform environment, which features not only TVs and computers, but smartphones, tablets, gaming platforms and a seemingly ever-increasing number of emerging devices. This new paradigm offers consumers a seamless digital experience that can easily traverse platforms, locations and temporal... Read more

By: Andrew Lipsman Tags: Audience Measurement, Connected Devices, Cross Media, Marketing Research, Mobile, Web Analytics

Blog Feb. 27, 2012 | Share

Putting the Mobile Future in Focus – 5 Stories that Will Shape the Mobile and Tablet Markets in 2012

Last week comScore announced the release of the 2012 Mobile Future in Focus report, a comprehensive view of the mobile and connected device landscape through an exploration of key trends driving smartphone adoption, mobile media usage in categories such as social networking and retail, mobile ecosystem dynamics, and shifts in multi-device digital media... Read more

By: Sarah Radwanick Tags: Connected Devices, Mobile, Smartphone, Tablets

Blog Nov. 15, 2011 | Share

The Rise of Digital Omnivores

In case you missed it, we recently released a study showing the first holistic analysis of cross-platform digital media consumption in the U.S., entitled Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits. The study brings together insights from across the comScore mobile suite of products... Read more

By: Mark Donovan Tags: Connected Devices, Mobile, Smartphone, Tablets

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