Blog

Search and Filter

Cross Media United States
Blog Apr. 27, 2016 | Share

Understanding CNN's Unduplicated Cross-Media Audience Footprint

Understanding CNN’s Unduplicated Cross-Media Audience Footprint

comScore and CNN today released a report, based on comScore Xmedia™ data, highlighting the cross-media reach of CNN across TV, desktop and mobile. As media continues to converge and we embark upon a cross-media future, there is an increasing need to understand how media companies deliver their valuable audiences across all the screens that matter. Read more

Blog Apr. 22, 2016 | Share

comScore and Our Continued MRC Accreditation Momentum

comScore and Our Continued MRC Accreditation Momentum

In January, after a long and constructive process, comScore announced that the Media Rating Council (MRC) had accredited Media Metrix, our flagship content audience measurement product, in the US. This was a significant development for both comScore and the digital ecosystem at large; Media Metrix is the first and only digital content ratings service... Read more

Blog Mar. 22, 2016 | Share

comScore and Adobe Partner to Deliver Seamless Cross-Platform Audience Insights

comScore and Adobe Partner to Deliver Seamless CrossPlatform Audience Insights

We kicked off this year with a promise to create the new model for cross-platform measurement that is built on a precise, innovation-led understanding of audiences, brands and consumer behavior at massive scale. We’re in a dynamic world that’s characterized by tremendously fragmented audiences who are watching and engaging with more content than... Read more

Blog Feb. 5, 2016 | Share

Warc Webinar: 5 Digital Marketing Lessons from comScore

This past week I had the pleasure of presenting on a webinar for WARC (the U.K. based “World Advertising Research Center”) on the topic of “Lessons Learned in a Digital Marketing World”. I discussed several of the fundamental lessons that we’ve learned at comScore over the years about digital marketing effectiveness and the metrics that matter. Read more

Blog Feb. 1, 2016 | Share

A New Model for a New Era of Cross-Platform Measurement

comScore

With the merger of comScore and Rentrak now finalized, we’d like to take the opportunity to share our excitement in introducing the new comScore! Together we are creating a new model for cross-platform measurement that is built on a precise, innovation-led understanding of audiences, brands and consumer behavior at massive scale. Both comScore and... Read more

Blog Dec. 22, 2015 | Share

comScore in Journal of Advertising Research on Why the Gross Rating Point Metric Should Thrive in Today’s Fragmented Media World

comScore in Journal of Advertising Research on Why the Gross Rating Point Metric Should Thrive in Today’s Fragmented Media World

In the following article entitled “Is the GRP Really Dead in a Cross-Platform Ecosystem?” comScore Co-Founder and Chairman Emeritus Gian Fulgoni argues that the GRP will remain vital in the measurement of unduplicated reach and frequency across platforms, as consumers’ consumption of television content continues to fragment in ways unimaginable... Read more

Blog Oct. 9, 2015 | Share

It's Make it or Break it Time for the Fall TV Season

It's Make it or Break it Time for the Fall TV Season

September is here and with it comes fall foliage, back to school sales and the much anticipated start to the new TV season. Between now and December, networks will premiere almost 40 new programs in an effort to catch our attention and create this season's breakout show. Read more

Blog Oct. 1, 2015 | Share

The Future of TV: Audience Lift and Audience Shift

The Future of TV: Audience Lift and Audience Shift

The fact that viewing habits are driving TV to a multi-platform future is not anything new. However, when industry-leaders who remain innovative amid all of this change get together to talk about this future, I make a point to listen to their predictions. Read more

Blog Sep. 29, 2015 | Share

The Rise of the Super Viewer and Why Advertisers Should Care

The Rise of the Super Viewer and Why Advertisers Should Care

Consumers today benefit from new technologies that have dramatically changed how we watch TV ... or at this point, video in general. Yet, through the rapid adoption of new viewing options like binge-watching and time shifted viewing, a new type of consumer has risen: the Super Viewer. Instead of one platform competing with another for attention and... Read more

Blog Feb. 12, 2015 | Share

comScore and Kantar Partner on Global Cross-Media Audience and Campaign Measurement

Kantar

Earlier today, comScore announced a strategic alliance with WPP’s data investment management division, Kantar. The alliance establishes a framework to bring the best of breed elements from the two companies – our products, technology, data assets, research panels and relationships – together to provide world class cross-platform audience and advertising... Read more