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Blog May. 8, 2015 | Share

Teens & Older Demos Driving Gains in U.S. Smartphone Penetration

Teens Age 13-17 Apple iPhone User (000) Trend

In March the U.S. smartphone market reached 77 percent penetration, demonstrating just how prevalent these devices have become in Americans’ daily lives. Despite such a high incidence of smartphone ownership, penetration continues to grow at a healthy clip across all demographic segments, with certain demographics such as teens and older age groups... Read more

Blog Feb. 3, 2015 | Share

What Potential Does Pinterest Have as an Advertising Platform?

Pinterest Promoted Pins

Pinterest first roared onto the social media scene back in 2011 as it became the new toast of tech, but much of its cachet as the new-kid-on-the-block was soon usurped by several mobile-first social media upstarts like Instagram, Snapchat and Vine. And while Pinterest may not grab the same headlines it used to, the platform has quietly and steadily... Read more

Blog Sep. 25, 2014 | Share

5 Questions & Answers Shedding Light on How Americans Use Mobile Apps

5 Questions and Answers Shedding Light on How Americans Use Mobile Apps

Mobile has fast emerged as the primary platform for media consumption. However, as advertisers try to figure out how to best use mobile advertising to effectively reach their target audiences there is some hesitation around allocating budgets for mobile ad campaigns. Read more

Blog Aug. 14, 2014 | Share

Next iPhone Release Has Potential for a Huge Upgrade Cycle

iPhone Upgrade Intent

As we inch closer to the Fall, many industry watchers are preparing for Apple’s next hardware release cycle and what it will mean for both established and emerging categories. While there is certainly excitement around the possibility of Apple’s foray into the nascent wearables market, many industry observers also remain focused on the hotly anticipated... Read more

Blog Aug. 8, 2014 | Share

Does Snapchat’s Strength Among Millennials Predict Eventual Mainstream Success?

Snapchat

Snapchat made headlines last November by reportedly turning down a $3 billion acquisition bid, which left digital armchair quarterbacks everywhere questioning the decision. For a company with no revenue and uncertain long term prospects, taking the money would’ve been understandable. Recent reports that Snapchat is raising new funding at an even more... Read more

Blog Feb. 7, 2014 | Share

Why Are Millennials So Mobile?

In comScore’s latest whitepaper, Marketing to Millennials: 5 Things Every Marketer Should Know, this interesting demographic (defined in the report as 18-34 year-olds) is shown to have immense value both presently and in the future. What make Millennials unique are their vastly different digital media consumption habits, which are perhaps most apparent... Read more

Blog Feb. 19, 2013 | Share

Putting the Digital Future in Focus: Key Trends that Will Shape the U.S. Digital Industry in 2013

2013 U.S. Digital Future in Focus

Last week comScore released the 2013 U.S. Digital Future in Focus, our annual report on the prevailing trends poised to shape the U.S. digital industry in the year ahead. The report features insights from many critical and evolving facets of the digital landscape, including social media, search, online video, digital advertising, mobile and e-commerce,... Read more

Blog Oct. 29, 2012 | Share

Marketing to Moms Online: Campaign Norms Reveals Both Targeting Efficiency and Potential for Improvement

Targeting Efficiency

We’ve often heard the stat that upwards of 80% of household spending is controlled by Moms, which of course makes them a very valuable audience segment. Marketers attempting to reach this segment online must continually ask themselves, “How effective is the online channel at reaching this target audience, and how can I maximize my digital spend?” Read more

Blog Jan. 25, 2012 | Share

How African American and Caucasian Millennials Are Affected by Targeted Advertising

comScore recently released a report titled Next Generation Strategies for Advertising to Millennials highlighting results from a study of the unique characteristics of this generation and how to effectively market to them across media. Figure 1 illustrates how trends of advertising effectiveness among differing age groups have stayed consistent over... Read more

Blog Oct. 1, 2010 | Share

comScore Unearths Gems from the Data Mine for You!

At comScore, we are constantly mining our vast mountain of data and surfacing interesting new findings that we don’t always get the opportunity to share publicly. So today we are introducing a new website, the comScore Data Mine. This site is our way of bringing more insights to you by regularly publishing new “data gems,” which are colorful,... Read more