Audience Recommendations for Every Vertical
In recent years, Influencer Marketing has emerged as a powerful and widely adopted strategy in the digital advertising landscape. In 2024, we are seeing a global tech giant like Google... Read more
Comscore and Thece Partner To Measure Advertising Effectiveness on Livestreams
It's All About the Audience
ID-Free Targeting that Performs
Getting Started With Privacy and Regulation –...
Making the Right Bets When It Comes to Programmatic
Comscore Transforms Local and National Ad Campaigns...
The Social Bowl: Top Brands, Influencers and Content...
Unlocking the Advertising Power of YouTube
Generative AI: writing, editing and designing in 2023
Monetizing the Full Value of the Consumer for Brands and Publishers with Ma...
Spooky Stats: Halloween Costume Shopping Trends
As the leaves begin to fall and the pumpkin spice lattes flow, we're diving into the spook-tacular data surrounding Halloween.
Representation in media: Taking a cue from #BillionGirlSummer
Young Women Emerge as Fastest-Growing Sports Audience
2023 NBA Finals: Local & National TV Recap
Another year of the NBA Finals has come and gone, and for the first time in basketball history, the Denver Nuggets are NBA Champions. The five-game series didn’t just make a splash in the NBA history...
The Privacy Forward Conversation – How Consumer Demands are Shaping Online...
Say hello to Proximic by Comscore
AI in the US: Young people at the forefront of ChatGPT’s momentum
Making Data Simple with Comscore Total Digital