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Blog Dec. 18, 2013 | Share

How Australia Spends Its Time Online

Here’s a chance to find out how Australia spends it’s time online. This graph presents a quick summary of how a typical hour of online activity would breakdown based on Australia’s internet usage in October 2013. Read more

By: Amarpal Singh Tags: Engagement, Internet Use, Search, Social, Web Traffic

Blog Nov. 18, 2013 | Share Measuring What Matters in Social Media

Measuring What Matters in Social Media

Rather than focusing on potential fans, savvy social brands hone in on quality activity and interactions. By using audience-centric social media metrics and competitive benchmarking, brands can better understand their performance and identify oppo rtunities to improve their social impact. Read more

By: Tania Yuki Tags: Engagement, Facebook, Social

Blog Oct. 24, 2013 | Share Five Strategies for Effectively Marketing to the Multi-Platform Majority

Five Strategies for Effectively Marketing to the Multi-Platform Majority

In a world where multiple device usage is no longer the exception but the rule, the time has come for a new multi-platform approach to digital media measurement, planning, evaluation and optimization. Publishers, advertisers and marketers must be empowered with the right metrics to understand holistically how their audiences behave online if they are... Read more

By: Kate Dreyer Tags: Audience Measurement, Engagement, Mobile, Multi-Platform, Web Analytics

Blog Oct. 17, 2013 | Share Marketing to the Multi-Platform Majority

Marketing to the Multi-Platform Majority

comScore today released its latest white paper, Marketing to the Multi-Platform Majority, to help digital businesses gain a better understanding of the evolving multi-platform environment and provide strategies for success in this period of dynamic change. Read more

By: Andrew Lipsman Tags: Audience Measurement, Engagement, Facebook, Mobile, Multi-Platform

Blog Apr. 1, 2013 | Share More Screens Mean More Time Spent on Every Device

Multi-Platform Media Usage is Not a Zero Sum Game

Conventional wisdom would suggest that in this age of media fragmentation, usage of multiple devices – TVs, PCs, smartphones, and tablets – would inevitably cannibalize one another. After watching hours of TV, the last thing you’d want to do is pick up your tablet, stare at another screen, and start surfing the web, right? But in a similar fashion... Read more

By: Eli Goodman Tags: Audience Measurement, Connected Devices, Cross Media, Engagement, Internet Use, Mobile, Multi-Platform, Web Analytics, Web Traffic

Blog Apr. 18, 2012 | Share

Panel Participation Yields Digital Insights

Recently, at the Minority Corporate Counsel Association’s CLE Expo in Chicago, I had the opportunity to participate in a fascinating panel discussion on the growing use of social media and its implication for businesses. The session included representatives from AOL, Walmart and PRNewswire. Read more

By: Richard Weaver Tags: Audience Measurement, Engagement, Social

Blog Sep. 7, 2011 | Share

Advertising Engagement: Giving Creative Credit Where Credit is Due

Across brand-building disciplines, a chorus championing the virtue of measuring engagement in ad testing grows in number and volume with the emergence of each new digital channel. I and the rest of us at comScore ARS agree that advertising engagement is an essential component in understanding persuasion and effectiveness. Read more

By: Joshua Ziliak Tags: Ad Impressions, Advertising, Engagement

Blog Mar. 27, 2009 | Share

OMMA Global-Hollywood

I had the pleasure of giving the opening keynote at the OMMA Global-Hollywood Conference in Los Angeles on Monday. I thought my presentation was well received and detailed comScore research showing that display advertising can generate increases in site visitation, trademark search, and both offline and online sales - even in the presence of minimal... Read more

By: Gian Fulgoni Tags: Advertising, Engagement, Video

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