Audience Recommendations for Every Vertical
The IAB’s Measurement Leadership Summit in New York last week (March 14, 2024) brought together the minds of measurement under one roof, to hear and discuss numerous topics including... Read more
Making the Right Bets When It Comes to Programmatic
Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-Platform...
The Social Bowl: Top Brands, Influencers and Content...
Unlocking the Advertising Power of YouTube
The iOS Opportunity: Why iPhone audiences should...
Growing Big Game Audiences in 2024
Scoring on the Madness of March
Ad Optimization and Cutting Through the Noise...
The iOS Opportunity: Why iPhone audiences should be prioritized by advertis...
Enter Generative AI Search
Like the introduction of Wi-Fi, there are a handful of transformative moments we can point to in recent decades that have marked abrupt shifts in consumer behavior.
As Smart Speakers Evolve, So Do Consumers
Comscore's Work on Online Measurement in a Privacy-Forward Future
What happens to ad targeting if user tracking goes away?
On March 3rd, 2021 Google announced, much to most of the ad tech industry’s chagrin, that “once third-party cookies are phased out, [Google] will not build alternative identifiers to track individuals...
Comscore Reaches Integration Milestone for YouTube Measurement in Google Ad...
Special Feature: YouTube’s Evolution in the OTT Streaming Landscape
Comscore Measurement in a Cookieless World
The Smart Speaker Frenzy and Why It’s Happening