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Blog Oct. 29, 2014 | Share

Facebook Messenger Climbs Mobile App Rankings After Unbundling from the Big Blue App

Mobile Messaging Apps

In August, Facebook disabled the messaging feature on its flagship app in a strategic move that shifted all mobile messaging activity on the social network to its standalone Facebook Messenger app. This tactic of building out separate standalone apps for different product features has become more commonplace among larger digital media companies in pursuit... Read more

Blog Mar. 6, 2013 | Share

Android vs. iOS: User Differences Every Developer Should Know

Android vs iOS

With Android and iPhone now combining for nearly 90 percent of the U.S. smartphone market, many app developers are concentrating their efforts on serving the majority of smartphone users through these two platforms. But there is an inherent tension when resources are limited and developers must choose one over the other, or decide which platform to... Read more

Blog Feb. 5, 2013 | Share

Facebook Graph Search: What Happens When Utility and Frequency Collide?

Google is an ingrained search habit

With Facebook’s widely covered recent announcement that introduced Graph Search, many are asking whether or not this new brand of search has the ability to both gain traction among users and disrupt the current “Google habit”. Read more

Blog Jan. 23, 2013 | Share

Facebook Vaults Ahead of Google Maps to Finish 2012 as #1 U.S. Mobile App

Google Maps (App) vs. Facebook (App)

With another interesting year in digital media in the books, we can now begin our retrospective view of what happened in 2012 in order help bring the digital future into focus. There is little doubt that the Brave New Digital World is upon us and more than ever before we’re seeing the existing norms of the PC-centric web being disrupted by mobile... Read more

Blog Dec. 23, 2011 | Share

State of the U.S. Social Networking Market: Facebook Maintains Leadership Position, but Upstarts Gaining Traction

comScore recently released our global social networking report, “It’s a Social World: Top 10 Need-to-Knows about Social Networking and Where it’s Headed,” which we certainly encourage you to download if you haven’t already. And while the report offers a comprehensive global view of what’s happening in social media, I thought it might also... Read more

Blog Feb. 4, 2011 | Share

Scoring with Super Bowl Advertising: Why Google’s “Parisian Love” Was One of 2010’s Best Ads

Super Bowl ads are known as the pinnacle of creativity and entertainment in advertising. Given their vast reach among an audience eager to see and hear what advertisers have to say, the Super Bowl provides a unique and valuable opportunity for marketers, something certainly reflected in the cost of advertising slots (a 30-second slot this year will... Read more

Blog Oct. 12, 2010 | Share

comScore September 2010 qSearch Reporting Enhancements

When comScore publicly releases its September qSearch reporting this week, there will be a couple of important enhancements to highlight. The first change is that September will be the first month reflecting the impact of Google Instant, Google’s new feature that delivers results in real-time while users type their query. The second change will be... Read more

Blog Jan. 19, 2009 | Share

Why is Google's Market Share in Hitwise Data So Much Higher than in comScore's?

I occasionally get asked this question, and I usually answer that different methodologies may produce different estimates. But I know that doesn’t really get at the heart of the matter. Read more

Blog May. 30, 2008 | Share

Interview with Poppy Harlow of CNN

While in New York for the NASDAQ Opening Bell Ceremony last week, I had the opportunity to sit down for an interview with CNNMoney.com reporter Poppy Harlow. We talked about everything from Google’s paid click data to the many ways in which the world’s leading companies use comScore data. Read more