Audience Recommendations for Every Vertical
March Madness once again took the country by storm this year, and while congratulations are in order for the UConn Huskies Men’s team, as well as the South Carolina Gamecocks women’s... Read more
Comscore and Thece Partner To Measure Advertising Effectiveness on Livestreams
It's All About the Audience
ID-Free Targeting that Performs
Getting Started With Privacy and Regulation –...
Making the Right Bets When It Comes to Programmatic
Comscore Transforms Local and National Ad Campaigns...
The Social Bowl: Top Brands, Influencers and Content...
Unlocking the Advertising Power of YouTube
Coronavirus pandemic and online behavioural shifts
OpenTable, Nike+ and United Airlines Top List of Highest Indexing Apps Amon...
Healthcare.gov: Traffic is Up Slightly, But Browsing and Enrollment is Down
After a decline in traffic to healthcare.gov during the third week of open enrollment, traffic increased during the beginning of week four as the number of unique visitors reached 500,000 per day for...
Following Initial Fiasco, Healthcare.gov Website Conversions Jump as Traffi...
Healthcare.gov Sees Massive Traffic Spike, Reaching 2.5 Million Americans o...
How the Next Generation Consumes Online Health
Today’s generation of teenagers and young adults represents a unique class of Internet users, born with the web at their fingertips and an innate ability to navigate it with agility. For this generati...
Despite Reports of Decline, Health Websites Retain Popularity
My Davos Moments