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Blog Nov. 4, 2013 | Share

Healthcare.gov: Traffic is Up Slightly, But Browsing and Enrollment is Down

After a decline in traffic to healthcare.gov during the third week of open enrollment, traffic increased during the beginning of week four as the number of unique visitors reached 500,000 per day for the first time since October 10th. Read more

By: Susan Engleson Tags: Government, Health, Web Analytics, Web Traffic

Blog Oct. 7, 2013 | Share U.S. Unique Visitors to Healthcare.gov

Healthcare.gov Sees Massive Traffic Spike, Reaching 2.5 Million Americans on 1st Day

With the Health Insurance Marketplace open to the public as of a few days ago, there have already been a number of reports about the massive amount of web traffic the Marketplace is experiencing. Indeed, comScore data confirm the considerable early interest in the Marketplace among American s seeking information about their health insurance options... Read more

By: Susan Engleson Tags: Health, Web Analytics

Blog Feb. 9, 2012 | Share

How the Next Generation Consumes Online Health

Today’s generation of teenagers and young adults represents a unique class of Internet users, born with the web at their fingertips and an innate ability to navigate it with agility. For this generation, the Internet was not a new technology upending other modes of communication – it was the norm. Most grew up learning to seek out information primarily... Read more

By: John Mangano Tags: Health, Pharma, Social

Blog Aug. 15, 2011 | Share

Despite Reports of Decline, Health Websites Retain Popularity

Are online health websites really experiencing a slowdown in visitation? Contrary to recent survey findings reporting a decline, comScore shows that overall visitation to health websites has never been stronger. Ever since consumers gained unprecedented access to a wealth of information on the Internet, the demand for health and pharmaceutical information... Read more

By: John Mangano Tags: Health, Pharma, Web Traffic

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