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Blog Apr. 13, 2015 | Share

Mobile Internet Usage Skyrockets in Past 4 Years to Overtake Desktop as Most Used Digital Platform

Everywhere you turn, you’re bound to see someone using a mobile device like a smartphone or tablet. But today, mobile is about so much more than sending a text message or reading the latest issue of New York Times. Mobile devices have quickly become our go-to for a whole range of digital services that we rely on every day. Read more

Blog Mar. 31, 2015 | Share

Uber, Lyft and Tinder Headline List of Fast Rising Apps of 2014

Y/Y Unique Visitor Growth of Selected Fast Rising Mobile Apps

Last week comScore released our annual U.S. Digital Future in Focus report, highlighting the key trends in digital for 2014 with an eye towards what they mean for the coming year. If there continues to be a prevailing theme in digital it is the increasing influence of mobile, and more specifically of mobile apps. Last year, in fact, mobile apps came... Read more

Blog Jan. 26, 2015 | Share

comScore in Journal of Advertising Research on Topic of Omni-Channel Retailers and the Consumer Path-to-Purchase

Gian Fulgoni

Marketers always have relied on consumer insights as the basis for their sales and marketing strategies. The challenge to marketers intensifies each year as the advent of digital technologies has created a fast-growing e-commerce channel while also making it much easier for consumers to conduct research and obtain the price and product information that... Read more

Blog Dec. 8, 2014 | Share

How Mobile is Transforming Holiday Shopping

Thanksgiving Dilemma

Ever since the initial NRF report of an 11% decline in retail buying over the four day Thanksgiving weekend, a doom-and-gloom narrative has overtaken a retail season that had many folks optimistic about the chances of a significant rebound due to improving macroeconomic indicators. As a result of the NRF report, some analysts have suggested that many... Read more

Blog Oct. 29, 2014 | Share

Facebook Messenger Climbs Mobile App Rankings After Unbundling from the Big Blue App

Mobile Messaging Apps

In August, Facebook disabled the messaging feature on its flagship app in a strategic move that shifted all mobile messaging activity on the social network to its standalone Facebook Messenger app. This tactic of building out separate standalone apps for different product features has become more commonplace among larger digital media companies in pursuit... Read more

Blog Oct. 21, 2014 | Share

How to Avoid the Creep Factor with IoT Technology?

How to Avoid the Creep Factor with IoT Technology

Last week comScore attended the Digital Analytics Association (DAA) Seattle Symposium hosted at the Microsoft Conference Center in Seattle, WA. The event included frequently visited topics such as location analytics, market research methodologies, and digital campaign test and target strategies. But one of the most spirited debates came during the Internet... Read more

Blog Sep. 25, 2014 | Share

5 Questions & Answers Shedding Light on How Americans Use Mobile Apps

5 Questions and Answers Shedding Light on How Americans Use Mobile Apps

Mobile has fast emerged as the primary platform for media consumption. However, as advertisers try to figure out how to best use mobile advertising to effectively reach their target audiences there is some hesitation around allocating budgets for mobile ad campaigns. Read more

Blog Sep. 8, 2014 | Share

Tinder Sparks Renewed Interest in Online Dating Category

Tinder Sparks Renewed Interest in Online Dating Category

Online dating became one of the early stars of the internet, both in its ability to engage audiences and to establish real revenue streams from paying customers. But despite its lofty position as one of the high-profile categories of the internet, in recent years it has faded to the background as social media has emerged and co-opted much of its mindshare.... Read more

Blog Aug. 19, 2014 | Share

Q2 M-Commerce Explodes to 47% Y/Y Gain: What it Means for the Growth of Mobile

Q2 2014 YY Retail Spending Growth by Channel

comScore recently finished compiling our Q2 2014 e-commerce and m-commerce stats, and while desktop-based e-commerce saw signs of softness, total digital commerce was bolstered by a massive increase in mobile commerce spending growth. Following several quarters of y/y growth rates primarily in the mid-20s, the second quarter saw a rapid acceleration... Read more

Blog Jul. 11, 2014 | Share

Is Mobile Bringing About the Death of the PC? Not Exactly…

Is Mobile Bringing About the Death of the PC Not Exactly

There have been no shortage of recent media coverage about mobile eating the web, and comScore’s latest report about mobile apps now accounting for more than half of digital time spent has probably contributed to some of these perceptions. But sometimes it’s worth taking a step back to get a little perspective about the realities of a situation. Read more