Blog

Search and Filter

Mobile United States
Blog Oct. 21, 2014 | Share

How to Avoid the Creep Factor with IoT Technology?

How to Avoid the Creep Factor with IoT Technology

Last week comScore attended the Digital Analytics Association (DAA) Seattle Symposium hosted at the Microsoft Conference Center in Seattle, WA. The event included frequently visited topics such as location analytics, market research methodologies, and digital campaign test and target strategies. But one of the most spirited debates came during the Internet... Read more

Blog Sep. 25, 2014 | Share

5 Questions & Answers Shedding Light on How Americans Use Mobile Apps

5 Questions and Answers Shedding Light on How Americans Use Mobile Apps

Mobile has fast emerged as the primary platform for media consumption. However, as advertisers try to figure out how to best use mobile advertising to effectively reach their target audiences there is some hesitation around allocating budgets for mobile ad campaigns. Read more

Blog Sep. 8, 2014 | Share

Tinder Sparks Renewed Interest in Online Dating Category

Tinder Sparks Renewed Interest in Online Dating Category

Online dating became one of the early stars of the internet, both in its ability to engage audiences and to establish real revenue streams from paying customers. But despite its lofty position as one of the high-profile categories of the internet, in recent years it has faded to the background as social media has emerged and co-opted much of its mindshare.... Read more

Blog Aug. 19, 2014 | Share

Q2 M-Commerce Explodes to 47% Y/Y Gain: What it Means for the Growth of Mobile

Q2 2014 YY Retail Spending Growth by Channel

comScore recently finished compiling our Q2 2014 e-commerce and m-commerce stats, and while desktop-based e-commerce saw signs of softness, total digital commerce was bolstered by a massive increase in mobile commerce spending growth. Following several quarters of y/y growth rates primarily in the mid-20s, the second quarter saw a rapid acceleration... Read more

Blog Jul. 11, 2014 | Share

Is Mobile Bringing About the Death of the PC? Not Exactly…

Is Mobile Bringing About the Death of the PC Not Exactly

There have been no shortage of recent media coverage about mobile eating the web, and comScore’s latest report about mobile apps now accounting for more than half of digital time spent has probably contributed to some of these perceptions. But sometimes it’s worth taking a step back to get a little perspective about the realities of a situation. Read more

Blog Jul. 2, 2014 | Share

When Mobile Web Dominates Apps in an App-Dominated World

In 2013, mobile devices (i.e. smartphones and tablets) surpassed desktops to become the leading platform in terms of total time spent online. As mobile engagement continues to grow, another major milestone occurred just this past month—consumers now spend more than half of their digital consumption time on mobile apps, leaving us without any doubt... Read more

Blog Jun. 25, 2014 | Share

Major Mobile Milestones in May: Apps Now Drive Half of All Time Spent on Digital

Major Mobile Milestones in May Apps Now Drive Half of All Time Spent on Digital

May turned out to be a banner month for mobile as it delivered on some huge milestones which underscored just how impressive the medium’s ascendance has been in the past few years. Mobile platforms – smartphones and tablets – combined to account for 60% of total digital media time spent, up from 50% a year ago. And perhaps more impressively, mobile... Read more

Blog Jun. 20, 2014 | Share

Amazon’s First Try at the Smartphone Market Doesn’t Mean it’s New to Mobile

Amazon announced its foray into the smartphone market on Wednesday when it unveiled its highly anticipated Fire Phone. In what many would consider a bold strategic move, the online retail giant has opted to compete for consumers’ affections in an already crowded market. Apple and Samsung currently lead all original equipment manufacturers (OEMs) with... Read more

Blog Jun. 18, 2014 | Share

Telecoms.com Interview with Brian Jurutka

Telecoms.com Interview with Brian Jurutka

Brian Jurutka, Senior Vice President, Telecoms at comScore, talks to Telecoms.com at TM World Forum 2014 about comScore’s role in helping companies understand and monetize digital consumer relationships. Specific to mobile operators, he believes one of their biggest challenges lies in competing with OTT players in an environment where operator’s... Read more

Blog May. 7, 2014 | Share

Internal Optimization – A Solid Path to External Monetization of Mobile Operators’ Big Data

Internal Optimization – A Solid Path to External Monetization of Mobile Operators’ Big Data

Carrier’s revenue from Voice and SMS in mature wireless markets are generally in decline, while Data revenues are still steadily increasing. The main problem however, is that increases in Data revenues are not enough to negate Voice and SMS declines so, ARPU’s are relatively flat – for now. Data revenue is expected to peak in the next handful... Read more