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Blog Apr. 7, 2014 | Share Subscriber Analytix Questions Guide

Are Mobile Operators Asking the Right Questions of their Subscriber Big Data?

With more than 50% of all mobile service revenues driven from data services in the U.S. in 2013, the demand for mobile data is exploding faster than ever before. Average Revenue Per User (ARPU) for data services have grown by 5% quarter over quarter by the end of Q4 in 2013; however, this has come at a cost to traditional Voice and SMS revenues. Here... Read more

By: Julie Parke Tags: Mobile Operators

Blog Mar. 28, 2014 | Share comScore in Journal of Advertising Research on Topic of Social Media Effectiveness Measurement

comScore in Journal of Advertising Research on Topic of Social Media Effectiveness Measurement

The Journal of Advertising Research recently published its March 2014 issue, which featured a new article co-authored by comScore chairman emeritus Gian Fulgoni and me, entitled “Digital Game Changers: How Social Media Will Help Usher in the Era of Mobile and Multi-Platform Effectiveness Measurement.” Read more

By: Andrew Lipsman Tags: Advertising, Mobile, Multi-Platform, Social

Blog Mar. 18, 2014 | Share The Duplication Complex Failing to Acknowledge the Importance of Mobile Only Audiences

The Duplication Complex: Failing to Acknowledge the Importance of ‘Mobile-Only’ Audiences

The advertising industry has come a long way in a short period of time when it comes to mobile and display advertising. With the rapid rise of mobile, agencies and advertisers have had to rapidly change their approach to reach consumers who now spend more than half their digital media time on smartphones and tablets. Read more

By: Michael Ciadella Tags: Advertising, Amazon, Apps, Mobile, Multi-Platform

Blog Mar. 17, 2014 | Share

Social Media Monetization in a Mobile First World

As much as Silicon Valley’s ethos is the constant pursuit of creating value, eventually the byproduct of this process (and the stakeholders involved) will also require the creation of revenue. In the past year, we have seen these dynamics play out in the Social Networking sector across a variety of companies at different stages of growth, maturity,... Read more

By: Eli Goodman Tags: Audience Measurement, Cross Media, Facebook, Mobile, Multi-Platform

Blog Mar. 6, 2014 | Share Mobile Device Usage Singapore vs Hong Kong

Mobile Device Usage: Singapore v/s Hong Kong

Singapore and Hong Kong have been the most rapidly developing and fiercely competitive metros in Asia Pacific in the last four decades. We are excited to share some interesting data that shows how mobile device usage in Hong Kong and Singapore compares. Read more

By: Amarpal Singh Tags: Android, iOS, Mobile, Smartphone

Blog Feb. 7, 2014 | Share

Why Are Millennials So Mobile?

In comScore’s latest whitepaper, Marketing to Millennials: 5 Things Every Marketer Should Know, this interesting demographic (defined in the report as 18-34 year-olds) is shown to have immense value both presently and in the future. What make Millennials unique are their vastly different digital media consumption habits, which are perhaps most apparent... Read more

By: Adam Lella Tags: Demographics, Marketing Research, Mobile, Smartphone, Tablets

Blog Dec. 9, 2013 | Share The Multi-Platform Majority: How Mobile is Changing the Way We Experience the Web

The Multi-Platform Majority: How Mobile is Changing the Way We Experience the Web

The best way to define mobile utility is to break down the device adoption trends and usage profiles. The greater the penetration and the greater the time spent directly correlates to how useful mobile internet access is to all of us. Read more

By: Eli Goodman Tags: Apps, Mobile, Multi-Platform

Blog Nov. 1, 2013 | Share

comScore Releases Top 50 U.S. Multi-Platform Properties for September 2013

comScore recently released its monthly ranking of U.S. web activity on desktop devices for the top online properties in September, and while these desktop rankings can tell us a great deal about consumer behavior on the Internet, it is becoming increasingly important to account for mobile (i.e. smartph one and tablet) activity for a more complete picture... Read more

By: Adam Lella Tags: Audience Measurement, Mobile, Multi-Platform, Rankings

Blog Oct. 24, 2013 | Share Five Strategies for Effectively Marketing to the Multi-Platform Majority

Five Strategies for Effectively Marketing to the Multi-Platform Majority

In a world where multiple device usage is no longer the exception but the rule, the time has come for a new multi-platform approach to digital media measurement, planning, evaluation and optimization. Publishers, advertisers and marketers must be empowered with the right metrics to understand holistically how their audiences behave online if they are... Read more

By: Kate Dreyer Tags: Audience Measurement, Engagement, Mobile, Multi-Platform, Web Analytics

Blog Oct. 17, 2013 | Share Marketing to the Multi-Platform Majority

Marketing to the Multi-Platform Majority

comScore today released its latest white paper, Marketing to the Multi-Platform Majority, to help digital businesses gain a better understanding of the evolving multi-platform environment and provide strategies for success in this period of dynamic change. Read more

By: Andrew Lipsman Tags: Audience Measurement, Engagement, Facebook, Mobile, Multi-Platform

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