Audience Recommendations for Every Vertical
The IAB’s Measurement Leadership Summit in New York last week (March 14, 2024) brought together the minds of measurement under one roof, to hear and discuss numerous topics including... Read more
Making the Right Bets When It Comes to Programmatic
Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-Platform...
The Social Bowl: Top Brands, Influencers and Content...
Unlocking the Advertising Power of YouTube
The iOS Opportunity: Why iPhone audiences should...
Growing Big Game Audiences in 2024
Scoring on the Madness of March
Ad Optimization and Cutting Through the Noise...
Despite its Declining Importance for Many Display Campaigns, the Click Rema...
How the Next Generation Consumes Online Health
Despite Reports of Decline, Health Websites Retain Popularity
Are online health websites really experiencing a slowdown in visitation? Contrary to recent survey findings reporting a decline, Comscore shows that overall visitation to health websites has never bee...
ePharma Summit 2010 and the Importance of Metrics
E-marketing Effectiveness Benchmarks for the Pharmaceutical Industry