Audience Recommendations for Every Vertical
The IAB’s Measurement Leadership Summit in New York last week (March 14, 2024) brought together the minds of measurement under one roof, to hear and discuss numerous topics including... Read more
Making the Right Bets When It Comes to Programmatic
Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-Platform...
The Social Bowl: Top Brands, Influencers and Content...
Unlocking the Advertising Power of YouTube
The iOS Opportunity: Why iPhone audiences should...
Growing Big Game Audiences in 2024
Scoring on the Madness of March
Ad Optimization and Cutting Through the Noise...
U.S. Smartphone Penetration Surpassed 80 Percent in 2016
Next iPhone Release Has Potential for a Huge Upgrade Cycle
The iPhone Effect: How the iPhone 5 is Making Waves through the Smartphone...
In a recent blog post, we shared Comscore data showing how the iPhone 5 reached the same level of online sales in its first 3 days of availability that the iPhone 4S did in its first month. Apple’s ow...