Audience Recommendations for Every Vertical
March Madness once again took the country by storm this year, and while congratulations are in order for the UConn Huskies Men’s team, as well as the South Carolina Gamecocks women’s... Read more
Comscore and Thece Partner To Measure Advertising Effectiveness on Livestreams
It's All About the Audience
ID-Free Targeting that Performs
Getting Started With Privacy and Regulation –...
Making the Right Bets When It Comes to Programmatic
Comscore Transforms Local and National Ad Campaigns...
The Social Bowl: Top Brands, Influencers and Content...
Unlocking the Advertising Power of YouTube
Google Names Comscore to Measurement Partner Program
Top 10 Burning Issues in Digital: What’s the Common Thread?
Bringing Context to This Week’s Methbot News
When news about Methbot broke this week, it understandably sent waves of concern and confusion through the industry. However, while headlines suggest this is a major new phenomenon that has gone unnot...
An Inside Look at Sophisticated Invalid Traffic with Comscore’s Timur Yarna...
Premium Publishers Drive Much Higher Brand Lift, Particularly Mid-Funnel
Comscore in Journal of Advertising Research on How Marketers Can Minimize L...
In the following article entitled “Fraud in Digital Advertising: A Multibillion-Dollar Black Hole,” Comscore Co-Founder and Chairman Emeritus Gian Fulgoni identifies a variety of creative and sophisti...
Sophisticated Detection Techniques Essential for Uncovering Majority of Inv...
Comscore in Journal of Advertising Research on How to Distinguish “Valuable...
Warc Webinar: 5 Digital Marketing Lessons from Comscore
The Vital Role Media Buyers Play in Fighting Ad Fraud