In-Geography Campaign Validation: A comScore Case Study
Evaluating campaign delivery is a critical step in ensuring ads had the best chance to reach campaign goals. In the case of geographically-targeted campaigns, this means making sure ads reached people in the right place.
This case study looks at how the comScore Marketing Department used comScore validated Campaign Essentials™ (vCE®) to evaluate the delivery of its own campaign. By using vCE, they discovered that nearly half of the campaign impressions served by a key publisher partner were served out of their geographic target.
Download the case study to learn more about how the Marketing Department used vCE data to evaluate campaign delivery and, more importantly, how they recovered value from impressions that missed their geographic mark.