January 10, 2017

Minimising Invalid Traffic: A comScore Case Study

Sarah Radwanick
Director, Regional Product Marketing

An ad that is not viewable by humans will not have the opportunity to make an impact. This is why campaign validation is a critical step in avoiding wasted ad spend and improving campaign results.

This case study looks at how a leading global Confectionary Company and its Agency used comScore validated Campaign Essentials™ (vCE®) to identify and ultimately decrease invalid traffic levels by 80% for a key publisher partner to significantly improve campaign delivery.

Download the case study to learn more about how the global Confectionary Company and its Agency recovered value and ensured the campaign had the opportunity to be seen – by humans – and thus an opportunity to make an impact.

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Ad Validation IVT

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