September 10, 2012
Tags:
Advertising, Apps, Mobile, Newspapers, Shopping, Web Analytics
Digital Analytix Business Study AP iCircular App
Associated Press has developed the iCircular advertising solution to support the movement of sale- and discount-driven shoppers to the mobile space. Newspapers across the U.S. can leverage the app to bring their weekly advertising circulars into a mobile device format. By utilizing Digital Analytix mobile application measurement, AP was able to quickly and easily:
- Create analysis benchmarks across the application deployments to clients
- Identify areas of critical drop off and order abandonment
- Redesign key engagement points to increase page views by 200%
- Improve user experience, driving key metric “offer views” up by 65%