Case Studies

September 10, 2012

Digital Analytix Business Study AP iCircular App

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Digital Analytix Business Study AP iCircular App

Associated Press has developed the iCircular advertising solution to support the movement of sale- and discount-driven shoppers to the mobile space. Newspapers across the U.S. can leverage the app to bring their weekly advertising circulars into a mobile device format. By utilizing Digital Analytix mobile application measurement, AP was able to quickly and easily:

  • Create analysis benchmarks across the application deployments to clients
  • Identify areas of critical drop off and order abandonment
  • Redesign key engagement points to increase page views by 200%
  • Improve user experience, driving key metric “offer views” up by 65%
Tags: Advertising, Apps, Mobile, Newspapers, Shopping, Web Analytics