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Data Gem Apr. 7, 2014 | Share

Users Engage with Major Social Networks Predominantly via Mobile

As desktop usage has largely remained flat over the past year for top web properties, mobile usage continues to surge. In fact, many of the major social networks are seeing far more traffic and time spent coming from mobile devices than from desktops, as the mobile/desktop divide continues to grow. Read more

Data Gem Apr. 4, 2014 | Share

Smartphone Market Led by Android in Software, iPhone in Hardware

The U.S. smartphone operating system market has solidified into a two-horse race between the Android and iOS platforms. The two platforms now combine for 93 percent of the smartphone market, with Android holding onto a majority share at 51 percent and Apple not far behind at 42 percent. Notably, Apple nearly halved the market share gap over the past... Read more

Data Gem Mar. 25, 2014 | Share

66 Percent of Digital Media Population in Spain is Now 'Multi-Platform'

66 Percent of Digital Media Population in Spain is Now ‘Multi-Platform’

comScore recently launched MMX MP to deliver a unified view of desktop, smartphone and tablet audiences in Spain, the third market to have access to multi-platform measurements, together with U.S. and U.K. More than two thirds (66 percent) of the Total Digital Population in Spain now accesses the internet via more than one device in a month; compared... Read more

Data Gem Dec. 9, 2013 | Share

U.S. Desktop + Mobile E-Commerce Spending on Cyber Monday Topped $2 Billion While Black Friday Surpassed $1.5 Billion

Black Friday

In line with our predictions, mobile commerce (i.e. buying on smartphones and tablets) is already playing a major role in online retail this 2013 holiday season. comScore recently compiled our mobile estimates for Black Friday and Cyber Monday and found that m-commerce accounted for hundreds of millions of dollars and a sizeable percentage of total... Read more

Data Gem Dec. 5, 2013 | Share

Amazon & eBay Drive Heavy App Usage, While Multi-Channel Retailers Rely on Mobile Web

Leading Retailers

With the 2013 online holiday shopping season underway, the pressure is on retailers to post strong sales growth while adjusting to a fast-changing and increasingly mobile-driven landscape. With strong growth expectations for online shopping this year, mobile commerce promises to emerge as a major theme. As we explored in our recent whitepaper, a majority... Read more

Data Gem Nov. 14, 2013 | Share

Finnish Internet Users are Most Avid Consumers of Online News

News and information sites capture a large proportion of the European online audience with 8 in 10 internet users accessing one of these sites in September 2013.The European online population seems to be addicted to news online, as we can see on the chart below. Across the 18 European markets measured by comScore, 338 million people visited a news or... Read more

Data Gem Nov. 7, 2013 | Share

Asia-Pacific: One Region, Many Audiences

Demographic composition of online audience across markets in Asia Pacific

The centre of the online universe now lies in Asia-Pacific, more than 40% of the worldwide internet audience is now based in Asia-Pacific. The sheer size of this market makes it worth every marketer’s time to know this audience better. However the biggest challenge lies in the diversity. Read more

Data Gem Oct. 28, 2013 | Share

Two-thirds of Zynga, Groupon and Pandora Users Access Exclusively Via Mobile

Although we now live in a digital world featuring a multi-platform majority, many large media properties focus more of their efforts on a particular platform, whether it’s for practicality, a better user experience, or some other reason. That primary platform used to be the desktop computer, but an increasing share of the digital landscape is now occupied... Read more

Data Gem Oct. 23, 2013 | Share

92% of U.S. Time Spent with Photos Occurs on Mobile vs. Just 25% for Portals

Time Spent by Platform

As of August 2013, the digital platforms that users consumed media on proved to be heavily influenced by the type of content they engaged with.This finding supports the idea that people prefer different devices for accomplishing different online activities and tasks. Read more

Data Gem Oct. 14, 2013 | Share

France Has Highest Reach Worldwide for Jewelry/Luxury Goods/Accessories category

Jewelry/Luxury Goods/Accessories category using a desktop PC or laptop

Consumers are increasingly turning to online channels to engage with their favourite fashion brands. Nearly 80 million people worldwide accessed a site from Jewelry/Luxury Goods/Accessories category using a desktop PC or laptop in August 2013, up 8 percent compared to the same period last year. The top 3 destinations in this category were 6pm.com,... Read more